oxygen domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/vhosts/thorschrock.com/test/wp-includes/functions.php on line 6131The latest episode of the Next Internet Millionaire is online and full of surprises! One contestant actually GAVE the Hackersafe immunity shirt to another contestant rather than keeping it for himself!
Later on in the episode, he finds that the immunity shirt would have come in VERY handy! Watch it here now!
You cxan also read what happened using the transcript below!
THE NEXT INTERNET MILLIONAIRE
Episode 5
HOST: Joel Comm
HEATHER: Heather Vale / Co-host
Guests:
MARLON: Marlon Sanders – (Episode 4)
DAVID: David Hancock – Publisher, Morgan James Publishing
MIKE: Mike Koenigs - Video
Remaining Contestants:
LAURA: Laura Martin
JASONM: Jason Marshall
JAIME: Jaime Luchuck
NICO: Nico Pisani
ALISANDE: Alisande Chan
THOR: Thor Schrock
CHARLES: Charles Trippy
CHRISTINE: Christine Schaap
Eliminated:
CARLY: Carly Taylor – Episode 3
STEVE: Steve Schuitt – Episode 3
DEBBIE: Debbie Ducic – Episode 3
BIGJASON: Jason Henderson – Episode 4
NARRATOR: Previously on the Next Internet Millionaire.
The contestants were welcomed to the complex by a squirming breakfast of worms. While some contestants had no problem eating their quota, others had more difficulty. And as a result, they were required to answer more customer support emails than the worm-eaters. In the end, there was one contestant who ate the worms and also displayed exemplary Customer Service skills.
JOEL: [Shaking Alisande’s hand] You are now immune for the rest of the day. Congratulations!
NARRATOR: With no time to digest the morning’s events, the contestants were rushed into the classroom for an inspiring session with Marlon Sanders.
MARLON: Welcome – to – Ninja Training!
You will not hear anything more profound than what I’m gonna tell you… right now. And it is this…
NARRATOR: As they put their Product Development skills to the test, the Kiss team overlooked a key piece of research data which allowed the Bullseye group to easily dominate the presentations.
JOEL: I mean this kind of takes the whole Flanking approach – it’s decimated.
NARRATOR: In the Judgment Room, Big Jason was sent packing while the Bullseye group celebrated their victory in style. As the competition becomes more intense, which team will drop the ball and who will be sent home next.
Stay tuned to find out in this episode of The Next Internet Millionaire.
[Opening Credits – video introduction of contestants]
Day Five – Loveland, Colorado
JAIME: [Commentary] I went to bed last night, it was about one thirty and as soon as I lied down I’ve taken a couple of – I had a stomach ache so I took a couple of pills, and I never take pills, and I think I had some sort of reaction to them because about ten minutes after I took these pills, I laid down in my bed and my heart started pounding and I couldn’t breathe and I started sweating and…
HACKERSAFE IMMUNITY CHALLENGE
JOEL: Today’s challenge is gonna center around the concept of what we call ‘Entrepreneurial Authoring.’ As you know, I’m the author of a book: The AdSense Code. This is our New York Time’s best-seller. To help me with today’s task, I’ve got my publisher with me – the Founder and CEO of Morgan James Publishing. Please welcome my good friend, David Hancock.
[Applause]
DAVID: Thank you.
We look at books as a tool, as a leveraging opportunity, as a credibility booster and as a lead-generation. And in the book sales, they’re second. The way we look at it is we can help the authors grow their business, grow their passion and reach their goals because of the book, that’s when the dynamics kind of kick in and I think that’s what we helped Joel do.
JOEL: What’s really interesting is I sold thousands of copies of my eBook at $97 a pop. But when I came out with a traditionally published book, which sold online at a discount, for $15.72, my credibility shot up through the roof.
DAVID: You’ve always heard that ‘you can’t judge a book by a cover.’ But as Marketers, the reality is, we all do. Not only do you judge a book by its cover but you also judge the book by its title. And since the title is on the cover, what do you do?
JOEL: Which is why today’s challenge is called: ‘The Perfect Title.’ Heather is going to come around the room with a bag of words. You will randomly draw ten words from the bag and then you will have ten minutes to form the perfect title. You will then write a two-sentence summary of what this book is about.
You may begin… now.
JAIME: [Commentary] I got all shaky and I couldn’t calm down and relax so I got up, I called Toronto, and some of my friends there – woke them up and we chatted and calmed myself down for a bit. Then I tried to go back to bed and I couldn’t sleep. And I woke up in the morning and I could hardly even stand up. My shirt was soaking wet and I was shaky, I could hardly walk. And I got up and I walked to Laura’s room, my roommate and I just said, “I’m just so sick,” and uh, she called the doctor – we talked to the doctor and he thought I should come in to the Emergency Room and I couldn’t come in to the Emergency Room because then I would be missing the show.
JOEL: Okay, your time is up. We’ll begin to my left with Charles. Could you please tell us your title and read the description of your book.
CHARLES: I did “Easy Hits.” Easy Hits is a brand new approach to attracting traffic to your website, allowing you to make more money from your content. No longer will you struggle advertising for a site no one will see.
DAVID: It’s amazing, with all the letters that I’m seeing in your pile that ‘Easy Hit’ just came together. That’s pretty decent.
JOEL: Nico, what’s your title and your description?
NICO: My title is: “Life’s Like A Rose.” And the description is: Why is a bush with so many thorns and only one flower called a rose bush and not a thorn bush? This is your life-guide to understanding and applying the principle of seeing only the beauty in your life.
[Elicits awe, hearty laughs from others]
JOEL: Wow. You guys are not gonna make this easy.
JAIME: The title of my book is: “Bare His Skin.” It is the heartfelt story of a ten-year old boy who overcame his two year battle with a debilitating flesh-eating disease.
[Commentary] During the HackerSafe, I thought I did a good job. I was freezing cold and really shaky and actually, I really wasn’t sure how I was going to finish out the rest of the day and…
CHRISTINE: My title is: “Why You Leave the Boy.” Stop sabotaging your relationships. Unlock the secrets to confronting your fears and find the love of your life in seven easy steps.
JASONM: “Essential Eternity Vision.” Where your heart is, so is your treasure. This book will help readers to become more aware of making kingdom-minded decisions and to get focused on eternal things rather than temporal things.
JOEL: This has got to be the hardest challenge for us to judge, thus far. There were several that were just, really dynamite but there was one that title stood up among the rest that caused in both me and David a completely visual reaction. And because of that, the winner of today’s HackerSafe Immunity Challenge with the title “Life’s Like a Rose,” is Nico.
[Applause]
Congratulations. Come on up.
“Why is a bush with so many thorns and only one flower called a rose bush and not a thorn bush? This is your life-guide to understanding and applying the principle of seeing only the beauty in your life.” Beautifully done! [Shakes Nico’s hand]
NICO: [Commentary] It was fortunate that I got some words that, you know, just hit me and I put something together. I was fortunate enough to win but it was bittersweet.
[Back to Challenge] Seeing that that’s my title and everything and that is about life, I couldn’t, in all good conscience, wear this today with one of my team being so hurt and sick… so I want to give this to Jaime for today.
JAIME: [Shakes her head] That’s very nice but I think you should take it.
NICO: I can’t watch you suffer all day.
[He approaches Jaime bringing with him the Immunity shirt] Will you wear this? I want you to have this.
JOEL: Nico, you’re choosing to give your Immunity shirt to Jaime. Jaime, do you accept?
JAIME: [Softly, to Nico] Are you sure?
JOEL: Nico, if you give up the shirt, you will not be immune today and you can be eliminated. Jaime, if you accept the shirt, you will be immune for the entire day regardless of what else happens.
[Jaime looks up at Nico from her chair with an inquiring look as if to ask if he’s sure of his decision. Nico just looks back holding the shirt to Jaime.]
He appears to be serious.
[Jaime stands up, gives Nico a hug and accepts the shirt]
Nico, congratulations on a great title. I think this is a book that most certainly you should write.
Jaime, congratulations. You are now immune for the rest of the day.
JAIME: [Nods] Thank you, Nico.
NICO: [Commentary] Like I said it was, you know, bittersweet. I won Immunity Challenge but one of the contestants was very sick this morning…
JAIME: [Commentary] When Nico won, he came over and he offered me the HackerSafe shirt and I looked at him and I thought, “No way.” I mean, that shirt means a lot…
NICO: [Commentary] And um, we’re here a long day and we go through a lot of stress and I didn’t feel like I could wear the shirt in good conscience when I thought somebody was gonna be in a very, very stressed… and very ill the rest of the day.
JAIME: [Commentary] I just… I’m so grateful that he gave that to me because then the little bit of lack of pressure allowed me to sort of come back and feel better. What I said to him after, “You better not get eliminated or I’ll never be able to forgive myself for the rest of my life.”
NICO: [Commentary] I just did what I had to do. If I saw somebody drowning in the river I’d jump in and save him. I really don’t think about me too much at the time so that’s what I did and I’d do it again.
NARRATOR: After the HackerSafe Immunity had been awarded, some of the contestants had another item of business to take care of.
[Playful discussion of players while on the sofa]
CHARLES: [To Thor] Remember what you said yesterday if you won? [Thor’s group won the previous day’s Execution Challenge]
JASONM: What did he say?
THOR: You gonna hold me to that?
JASONM: Wai-wai-wait. Wo, Wo.
THOR: [Holding a tube before Alisande grabs it] It’s got glitter in it!
ALISANDE: Yup.
THOR: I said I’m gonna do it, so I’ll do it. [Alisande motions to leave and Thor stands up to follow] Alright, let’s do it. Let’s get it done.
[Next scene has Thor seated with a trash bag around his neck and upper torso to serve as a cover to protect his clothes; Alisande begins to spray paint Thor’s hair with fuschia-colored spray]
How can you girls do this? It smells like hairspray but every time I … it’s got glitter in them so…
I feel sexy.
MALE: [Presumably Charles?] So sexy.
THOR: That’s hot. That’s intense. [Alisande finishes.] Alright, let me get out of my trash bag now.
[Goes back to the common living room to join the others]
JASONM: Yeeeah, baby!
THOR: Can I join the pink club now?
CHARLES: No. Get out. Get out. [Gets away from Thor when Thor sits down on the sofa – done in a playful manner.]
NARRATOR: With Thor’s new look taken cared of, it was time for the contestants to get down to real business in the classroom.
LECTURE FOR THE DAY – Mike Koenigs - Video
JOEL: Our next speaker has been a Marketing Consultant for Fortune 500 companies including Twentieth Century Fox, Sony, Mazda, General Mills, Domino’s Pizza, Carlson Companies, Northwest Airlines, 3M. Mike has served as a producer, marketer, consultant for best-selling authors, entrepreneurs and tv personalities such as Deepak Chopra, Debbie Ford, the Tony Robbins Corp. Companies, and he has built over 250 websites, created over 30 products. He produced a feature film that was recently sold to Warner Bros. and is enjoying worldwide distribution. Please give a warm, ‘Next Internet Millionaire’ welcome to Michael Koenigs.
[Applause]
MIKE: Thank you very much. [Gives Joel a hug]
Alright. I’m gonna dive right in and talk about what we’re gonna learn today. First one is why video is the big, big thing. One of the most popular websites, second to Yahoo right now… what’s number two?
CHARLES: The MSN.
MIKE: Very nice. Alright. Number three? Anyone?
[Charles raises his hand]
CHARLES: Google.
MIKE: Yes sir!
And number four? You know that.
JASONM: [Commentary] Charles is gonna be very tough. He’s not just some goofy guy like the guys just see on camera; he knows his stuff. He’s very educated and very talented so he’s gonna be tough, very tough.
MIKE: More than half of all the content that’s being pushed through the internet is video. Video shows up in search engines. So if you put a video on YouTube, it gets picked up, it gets spidered almost immediately, frequently in less than an hour now. So if you put up a keyword loaded video, and then you search for whatever title you use Google, an hour – between an hour and a day later – it’s gonna show up in the results. And because internet video is the most popular content online right now, Google says, “Hey, it must be important. It must be valuable. That’s what people want. I’m gonna give it that.” So it pushes it closer to the top. It’s not uncommon to get in the Top 100 or even the Top 10 listings. What’s important is, the more of these you do, the more of them stay. So, what happens is – you did ten a week – well imagine, you’re gonna have a network effect. Pretty soon these things are gonna start piling up and it’s more traffic, more search engine food. So again, I’m gonna show you some specific ways to leverage that effect.
CHARLES: [Commentary] I really like Mike speaking. I was really able to relate to what he was saying ‘coz it’s exactly what I do and so when he was saying things I could, you know, jive in. I really enjoyed his presentation too because when anyone talks about something you like, you know, you’re automatically interested and stuff.
MIKE: There’s another important thing the website require. If you’re doing your videos properly, if you use a few of the tricks I’m gonna share with you in a little while, you can be developing videos for someone else’s products, drive traffic directly to them using affiliate link, you make them money. In my opinion, I think we’re still at the beginning of the biggest moment in internet history. You can create something and get it out to a huge percentage of the civilized world in minutes and completely dominate an area. I mean, this is an incredible opportunity. I think ignoring it is foolish. I just don’t know of an easier way to market online to generate sales and revenue right now, I really don’t.
THOR: [Commentary] This is stuff I didn’t know even existed before today and it’s gonna make everything that I do so much more productive.
[Video Sponsor – www.ExpertInfomercial.com]
VOICE-OVER: Turn your business into a cash cow with the most powerful sales medium in the world – with internet video. The infomercial toolkit, available at ExpertInfomercial.com takes the guesswork out of making internet videos.
The easy step-by-step course includes software that automatically writes your scripts for you. You’ll learn how to become an on-camera spokesperson and how to get free high-quality traffic to your website. Take the guesswork out of making internet videos at ExpertInfomercial.com
EXECUTION CHALLENGE
JOEL: Today’s Execution Challenge is going to center around video. Earlier, I told you about David Hancock of Morgan James Publishing. What you may not know, is that I also have my own publishing house connected with Morgan James Publishing and it’s called Made Easy Publishing.
You are going to make a one-minute commercial to show the Made Easy Publishing opportunity to authors. The reward for this challenge is not only gonna be immunity, the winning team will join myself, Michael Koenigs and David Hancock at my home – in my luxurious home theater – for movie night. The winning team will also receive a complete copy of Michael Koenig’s Internet Infomercial Toolkit and a subscription to use the Trafficgeyser to submit your videos to dozens of video sites. The losing team will not be experiencing the thunder of my home theater. On the contrary, I will be meeting you this evening in the Judgment Room where one of you will be eliminated.
Now, what will an Execution Challenge be without a twist? The twist that’s gonna happen right now is ‘brand new’ teams.
JAIME: [Commentary] This is so ironic because after our team lost again, last night, we had a team meeting.
JASONM: [Commentary] We had a team meeting to go over our strategies and go over just each other’s weaknesses and strengths…
JAIME: [Commentary] And we sat aside and talked and talked and talked – with all of our strengths, all of our weaknesses, how we should fix them, different things – even though we’re competitors, we wanted to help our team mates so that we could be a better team as a whole.
ALISANDE: [Commentary] So that should complicate things a bit, to have that opportunity to say, because of that jam session that we had, this is gonna work – us now discussing if that will work for the next task? So I was completely surprised when they added the twist.
JAIME: [Commentary] And then come to the challenge today and uh… we switch. So… it wasn’t the smartest move, I don’t know.
[Back to challenge]
JOEL: One by one, you will come forward and draw a chip.
[Laura picks a chip from a black pouch] She has chosen black. [He points to a corner with his left hand in the room]
Jason has chosen white. [Stays on Joel’s right side]
Take your place with Jason please. [To Alisande]
Black. [Jaime]
White chip. [Charles]
Over here. [Christine – black team]
Please join this… [Nico – black team]
Thor, I think we know where you’re gonna be. [White]
I would like for you to come up with brand new team names. What are you guys gonna be? [To Black chip group]
LAURA: We’re gonna go All In.
JOEL: You’re All In, Team All In. [Comprised of Christine, Jaime, Laura, Nico]
Okay. And on this side?
JASONM: Knuckle Sandwich.
JOEL: Knuckle Sandwich. [With Alisande, Charles, JasonM, Thor]
Please take fifteen seconds to confer who will be your team leader? Who’s the team leader of All In?
[Laura raiser her hand]
LAURA: I am.
JOEL: Knuckle Sandwich? [Charles comes forward] Mister Trippy, the YouTubester, is going to be the leader on this challenge.
We’ll distribute the camcorders. You have four hours. You may begin.
[Team All In discussion]
MIKE: Start with your outcome. What do you want people to do? You have one-minute to tell a story and get them to take action.
CHRISTINE: Joel’s the client. I think we should interview the client before proceeding with the project.
[Interviews Joel] What kind of author are you looking for to bring you a project?
JOEL: Non-fiction to begin with, because we’re just not a fiction publisher.
[Discussion between Jaime, Laura, Nico]
JAIME: [To Laura] Why don’t you show Nico the timeline we came up with and see what he thinks about it.
CHRISTINE: [Back in the group] I think it will be very good to have Heather and Mike.
JAIME: We have one minute. If we put three testimonies in, we’re gonna be really—
CHRISTINE: I think we definitely need to interview Mike as someone who’s already done this and Heather that’s already done this.
JAIME: If he said we could use him, we probably should use him.
LAURA: I think he wants us to use him.
If we can’t fit Heather in then… well?
JASONM: [Commentary] Laura is finally stepping up in what she does know and is finally coming out and saying, ‘Alright, I need to start, you know, taking this seriously.” And then you’re finding out, “Wait, there’s more to this girl.” I said through the very beginning that she’s not just some goofy little, you know, girl, that she’s got more to offer and now she’s starting to show it.
JAIME: [Back to All In discussion] How creative do you want to be with this? ‘Coz we could get kind of interesting.
CHRISTINE: I think we need to be…
JAIME: We could kind of really play it up—
LAURA: Especially who we’re up against, we need to be.
NICO: Do you have any sort of a… concept of… which way you’re gonna go? If it’s comedy or if it would be—
JAIME: I’m thinking something… creative and almost… old style.
JOEL: You’re going for an old-fashioned style. That could be risky…
NICO: Or we start it as old-fashioned and then it will look like the ‘new coming’ and then it goes whoosh – a new color there.
LAURA: Or we could have some kind of Amazon guy like Nico out there, who doesn’t even know how to publish a book, or something.
CHRISTINE: [Commentary] I was actually the one that encouraged Laura to step forward because, you know, I was talking to her at breakfast this morning when she came downstairs with her new image, new make-over, and she looked awesome and I thought it would be a good opportunity for her to show Joel, “Yeah, I am… I’m ready to step forward. I’m ready to be the JV partner that I can be.”
LAURA: [Back to team discussion] I was thinking of Nico’s when he’s like running through the woods and being all jungle-man like and everything. That would be a good concept, you know? So easy… a jungle guy could do it, whatever. Tarzan could do it.
CHRISTINE: I think we could just do the voice-over and do the same thing.
CHRISTINE: [Commentary] I like Jaime and Laura a lot. I do have issues with Nico. I don’t work well with him and the irony that he and I are the two that got put over in the other team… uh… well, it was just ironic.
[Back to discussion] We’re gonna grab the attention with you sitting there with these voice-overs.
NICO: [Commentary] She likes to kind of be in control and she doesn’t realize that when she’s not the team leader that she should take a step back. I’ve worked with her for a few days and we’ve done great together but, you know, she’s always kind of a one-foot forward and she doesn’t really know how to take that step back.
CHRISTINE: I think we need to cut from Jaime to the interviews.
LAURA: I don’t think we’re gonna have time for that many interviews.
That’s gonna take about twenty seconds.
CHRISTINE: Why?
LAURA: Why?
MIKE: So, what you can do inside a seven or eight seconds with a couple of sound bytes could be the equivalent of what you get in forty seconds per minute. Okay?
LAURA: [To Nico] We all need to decide together because I’m not sure… I mean, outside would be fun, but let’s look at—
NICO: Let’s see what it looks like outside.
[Outside]
LAURA: It seems like it’s gonna be more serious—
CHRISTINE: I think it’s a testimonial because he said that was the most effective.
LAURA: Yeah.
[To Mike Koenigs] Alright, we’re not ready for you yet.
CHRISTINE: Yes we are.
LAURA: We don’t have the camera.
CHRISTINE: Oh. [To someone; not seen in video] Oh quick. Go get the camera.
[Mike gets ready; stands in front of the camera]
MIKE: Just go ahead and ask me questions.
[Knuckle Sandwich team discussion]
JASONM: Do you think now is a good time to kind of pick which type of—
CHARLES: I think parody is the best idea for this idea, don’t you think?
JASONM: You mean like exaggerated problem—
[Commentary] As a leader, you know, he (Charles) did great. He was able to delegate and split everybody up via take-charge, knowing what he knows doing, but yet took input.
THOR: The problem with being exaggerated is the frustration of trying to get someone published.
What’s a common frustration— [Addressing David Hancock]
DAVID: Most publishers, when they receive a manuscript, they throw it in the trash can. And that’s the reality.
THOR: [Commentary] I was just sitting there, we were pulling the chips out of the bag, and I was saying, “Please God, let me be on Trippy’s team. Please let me be on Charles’ team.” If I’m not on Charles’ team, I mean, this… I might screw up on something in concept… I mean, this is game over.
CHARLES: [Back to team discussion] If you submit it to another company, they’re not gonna look at it, you’re wasting your time, you’re gonna stress out, send it to us…
JASON: The portion of the video is gonna be focusing on… we’re showing how hard this guy actually worked—
CHARLES: So he’s like, you know, struggling to get a dime, he’s like pulling his hair out, whatever… he finally gets it done, puts it in an envelope, he mails it off… it shows the producers, “Haaah! (inaudible language)” That’s all they’re saying and we’ll put ‘Manuscripts’ on like, a sign that says on the trash and he (publisher) just immediately throws it in the dumpster… Big Stupid Jerks Publishing or something like that… [While Charles was speaking, their video reenactment was being shown]
See, I just... I do stuff like that—
[They all begin talking at the same time]
ALISANDE: [Commentary] All three of them are really, very confident people, and so am I. And I thought, “How is that gonna work?” And it actually worked out quite well and we just basically respected… taking turns with letting each of us speak and I was impressed that we were able to do that so…
THOR: Authors are gonna look at this and feel like, “I’ve so done that!”
CHARLES: Okay. So, we would emphasize that… you know, one of us dress as Joel… not even dress as Joel – but you know, acting like him.
Hi, I’m Joel Comm. [While an image of Joel Comm from the infomercial they made is flashed – with Joel saying the same thing Charles just said.]
THOR: Yeah. [Laughs while Charles act like Joel]
CHARLES: [Continues Joel impersonation] You can make millions.
THOR: [Laughs]
Joel will go into commercial—
CHARLES: Yeah, I know.
JASONM: You can interview him and say, “Can you say these things?”
THOR: In the commercial he’d say, “People would want to use this…”
CHARLES: He would want a script. ‘Ayt, so then it would be… “Submit your manuscript to…” and then email comes up here and then he says his thing and then it’s—
[Commentary] They let me do my thing as a leader and tell people and that, you know, as a leader, I didn’t want to just be barking orders. I wanted to, you know, get other input… and everyone got along really well. Thor’s gotten so much better about letting other people give their opinions and Alisande’s been giving clearer descriptions of what she’s trying to say without rambling. So it was really crazy, like everything’s just… BOOM!
Presentation – Execution Challenge
HEATHER: The All In video will be shown first. Roll tape.
[All In video is played: Video shows Jaime supposedly writing with a voice-over of Joel]
JOEL: Would you like to write a bestselling book? [Jaime looks up to the camera and thinks.]
I know. You’re thinking it’s too hard. [Jaime nods]
You’re not a recognized expert. [Jaime shakes her head]
Video Testimonials shown: (shot outdoors)
JOEL: You know, writing and having a book picked up by a major publishing house is one of the best and fastest ways to accelerate the growth of your business or career.
JAIME: [Reacts] But getting established publishers to look at your ideas is virtually impossible when you’re a new author!
Company logo shown and text: Made Easy Publishing is looking for new authors
Back to testimonials:
JOEL: Well my first book – the AdSense Code hit three best-sellers list. Now, the credibility that I’ve gained from publishing this book made me a celebrity in my niche.
MIKE: Aside from self-publishing, it’s the fastest, easiest way to gain international distribution and work with a major publisher…
HEATHER: Entrepreneurial authoring really allows you to have a hybrid approach that uses the best of both worlds.
[Shows Jaime typing with Joel’s voice overheard]
JOEL: Submit your book idea to www.MadeEasyPublishing.com. Download a free twenty minute [Shows company logo, link and text: Everybody has a book in them] interview to find out how you can become a recognized exper—
End of video
JOEL: Wha--?
ALL IN: Expert.
JOEL: Expert. Got it.
Okay. Team All In, please take the platform. [All In come on stage]
Laura, not only do you have a professional new look for Day 5 but you stepped up as Team Captain. I like the integration of the logo. I like ‘Everybody has a book in them.’ That’s one of these things I’d say again and again.
JASONM: [Commentary] When we came in, we were very impressed with our video and uhm… we thought we had the upper edge. And then during watching the other team’s video, Charles and I were sitting there thinking, “Oh… crap. They’ve got a good video! Oh man!”
JOEL: I am concerned about the noise that took place from being outside with those testimonials. I mean, it was pretty loud. Wouldn’t it have made more sense to just find another set inside?
CHRISTINE: We were originally going to go inside and use a green screen? And it was the time – it was a choice based on the limited amount of time…
MIKE: Central rules of production – any kind of video production: is you just have to have an external mike and these cameras didn’t have it.
JOEL: All In, good job. Thanks very much. You may take your seats and now we will watch the Knuckle Sandwich video.
Roll film!
[Knuckle Sandwich video is played: Shows Jason staring at his laptop with a sudden brilliant flash of idea (supposedly) and starts typing furiously. Then shows he is finished, closes his laptop, and supposedly arranges his printed manuscript. Next scene is taken from inside a mailbox showing Jason stuffing the manuscript inside to mail it (even giving it a kiss and crossing his fingers – hoping to get published).
Next scene shows Charles, Alisande, Thor, and David who are suppose to be publishers.]
ALISANDE: [Comes into the room holding Jason’s manuscript] Okay gentlemen, we got a new manuscript. [Drops the manuscript on the table.]
Everyone laughs mockingly. Charles takes a hold of the manuscript.
CHARLES: I’m a writer and… my manuscript [Everyone is still laughing loudly]
Charles throws the manuscript in the trash bin.
Next scene shows Joel Comm speaking.
JOEL: Hi. I’m Joel Comm, a New York Times best-selling author. If you’re a recognized expert in your field or if you have celebrity status in your niche, you need to be published. Made Easy Publishing will review your manuscript… guaranteed! How can we do this? It’s easy!
Next scene shows enlarged logo of Made Easy.
JOEL: [voice only] Visit www.MadeEasyPublishing.com
Suddenly shows Jason in a goofy pose with a thumbs-up, a big smile, and holding a lot of books with a single tinkle of a bell overheard.
End of Video
[Judges laughing]
JOEL: Alright. Lights please! Knuckle Sandwich, you may take the platform.
THOR: [Commentary] Joel, he’s a laid-back guy. In private, he’s a really personable guy but he’s also very professional in what he does. He’s not gonna want some slapstick comedy kind of thing out there representing him. So it was a fine line. We were trying to make it funny and humorous without it being so completely off-the-wall, Charles Trippy-style…
JOEL: Clearly very entertaining. Funny. Even the other team has to admit that that is… yes, an entertaining video. The question is… through all that, it doesn’t project the image that we want for Made Easy Publishing.
DAVID: Um, I thought it was funny. I would pass it on to a friend. The only part I didn’t like in the edit was when Joel was speaking and I know why you had to do that, to just crunch the time… and you guys just ran out of time to make that as smooth as possible…
JAIME: [Commentary] Their video was really funny and it would be great on YouTube but… you know, I didn’t think – for the market – that’s who we would want to sell the video to.
[Charles and Laura are on stage]
JOEL: Charles, I want you to tell us your honest opinion of All In’s video.
CHARLES: I thought it was very typical… very promotional video. If I was to watch it, I would turn it off because I see infomercial videos all the time.
JOEL: [To Laura] Tell us what you think of Knuckle Sandwich’s video.
LAURA: I thought it was a very good video. I thought it was really funny, it caught my attention, it was a good story. However, I didn’t hear anything about the product and exactly what they were telling…
JOEL: This is difficult. It really was… ‘coz Immunity is on the line.
CHARLES: [Commentary] It could have gone either way. I wasn’t sure if Joel wants something very standard and not, you know, kind of sain… I was hoping he’d want to go outside of the box for the video.
JASONM: [Commentary] So when we were standing up there, we really had no clue where they were gonna go.
ALISANDE: [Commentary] Joel really did a good job of keeping me in suspense. I really didn’t know who he was gonna pick in the end and I actually can tell, from all the judges, that they were having a really difficult time…
JASONM: [Commentary] I really didn’t know which way they were gonna go so it was kind of nerve-wracking.
JOEL: But I’ve got to say, because of the interesting approach and creativity that broke the mold and really – when we’re doing marketing, we want to do something that is going to get the attention of the potential customer. And because of that, I’m gonna give immunity today to Knuckle Sandwich. Congratulations.
LAURA: [Commentary] I’m pissed! Can’t you tell? I am so pissed. And I don’t care if they see this. That’s fine. Joel, I love you to death. Mike, you know I love you and David, I can’t wait to see you at Big Seminar… but what the [bleep] guys! What the [bleep] were you thinking? [Gives a loud sigh.]
I think you need to do split-testing and you’re gonna see who the Immunity belongs to, you’re gonna be really wrong.
JUDGEMENT ROOM
JOEL: Laura, you’re the Team Captain. What do you think happened?
LAURA: We did go over what you told us the other night – how we were too edgy and we needed to appeal to the internet marketing crowd. So this was one of the things we did.
JOEL: You did – you really pretty much took the Sales Letter and transposed it to video. Who was responsible for the outside shots? Who decided that that was good… the thing to do? Was it your idea? [To Laura]
LAURA: It was my idea to try one of them like that. And then, once we got people to go out there, we just decided…
NICO: I’ll take the bullet on that, I guess.
LAURA: Well, no. No.
NICO: It’s because uh, I wanted to shoot inside and outside. We were going to shoot green screen and then we were gonna use, you know, something creative and kinda edgy and bring in some bullet points, you know, today. But when we set the green screen up, it was a mess. And we had a lot of – I’m not blaming it – but we had a lot of technical issues the first half hour. We didn’t have a computer. We had to switch computers – we had to switch to a laptop. We wanted to use Photoshop but it wasn’t installed and…
JOEL: And that’s not an excuse, right?
NICO: These things happen.
JOEL: They just happen. They do. And not only do they happen, but they happen all the time. You have to be ready to make those adjustments on the spur of the moment.
Mike, you spent the greater part of the four hours with them today.
MIKE: The biggest mistake, I think, that was made overall was… you didn’t ask questions — you didn’t have enough questions.
JOEL: You had four hours with the guy who just taught you how to make a killer video.
MIKE: There’s one of my favorite sayings in the world is Tony Robbins says: “The quality of life is directly proportional to the quality of the questions you ask.”
JOEL: Now David, you didn’t get to observe the whole time but you did see a little bit.
DAVID: It was really a tough call but when “expert” got kind of cut-off, my mind was hanging on that last little blip. My last thought of the video was, “Oops.” But again, overall, it was really good full-effort. All that I saw today and how difficult it was for the other team to put it together, you guys did a stellar job.
LAURA: Thank you.
JOEL: Nico, you won Immunity this morning and right there on the spot, you gave it to Jaime. Why did you do that?
NICO: I’m a giver. And if I see somebody that needs something, I take my shirt off my back, literally. That’s what I do to help. They’re my competitors, but…
JOEL: So how would you feel if you ended up being the one that’s eliminated?
NICO: Then that’s my karma, you know. I’d do everything I can for everybody around me and I believe it comes back ten-fold so…
JOEL: Let me ask you then. Jaime’s immune, so if you had to put the target on somebody, who would it be?
NICO: Christine has… she’s a little bit edgy to work with and she kind of gets a little bit snappy and it makes you kind of uncomfortable and it makes things kinda – takes away a little of the continuity of the team at times…
JOEL: [Looks at Christine] Snappy? I’m assuming not in a necessarily complimentary way. Do you know what he’s talking about?
CHRISTINE: [Nods] Uhuh.
JOEL: Is that just the way you are normally or is it under pressure…?
CHRISTINE: We were on the same team before and we just have different ways of doing things. It’s mutual.
JOEL: Okay, maybe not a match made in heaven but you’re getting along and that’s…
NICO: [Softly in the background] We’ll work it out.
MIKE: [To Christine] Hey, one thing I did observe is, you know, you [to Christine] got into a place of feeling helpless at times not knowing what to do. It felt like you were lost and didn’t know exactly – and you were dealing in an uncomfortable situation.
I know she had never made a video before. You know, the key is to find a strong, empowering place and what kind of question do I need to ask right now to get out of this space, or to solve this problem?
JOEL: Jaime, you’re immune. Who do you think needs to take responsibility for this?
JAIME: This is a really hard decision because everybody here is really good. Laura was put in charge as team leader and definitely for about first two hours, I don’t think Christine gave her any respect. I’m not sure if it was just stress because it was a new team but we felt very disorganized and…
JOEL: Are you putting the blame on the leadership of Laura? Are you putting the onus on Christine for not respecting the leadership.
JAIME: I think that maybe Christine could have shown Laura a bit more respect because I think sometimes she was looking at me as opposed to Laura when she was trying to say things and Laura was our team leader.
JOEL: [To Christine] Does Laura have a hard time commanding respect?
CHRISTINE: No. I-I don’t think it was two hours, I think it was half an hour. I was totally thrown off being taken away from my team that I’ve been with from the beginning.
JOEL: I need a JV partner that is gonna be cool and composed because if I get bent out of sorts because something’s going wrong, that’s where the other person is to be able to pick up the slack.
JAIME: Can I just add that…
JOEL: Sure.
JAIME: After we got more… we were in the swing of things, and I think we got more relaxed and we had a plan and we were comfortable, then Christine was very good to work with.
JOEL: Alright, Jaime. Which one needs to go. I just need – right from your heart, just one…
JAIME: I- I- I [she touches Christine on the shoulder]… I’m sorry.
JOEL: She understands.
Laura, I haven’t asked you yet. As the team leader, do you carry the burden of responsibility here or do you feel that somebody failed you along the way?
LAURA: I don’t believe anyone failed. I think we did an awesome job and I’d stick with it. I think all of us did a great job. The first half hour… or maybe a little bit longer, was a little stressful for me because I was trying to command the attention… I love Christine! I love her. She’s great and everything but she was just kind of really snappy from the first second we got on the set maybe because I’ve been on the Sandbox or whatever, for the past few days or maybe I look like I was weak. So when we’re outside—
JOEL: I don’t think you are. I’m staring to see more and more…
It’s difficult because in this task, it didn’t fall apart.
LAURA: Right.
JOEL: This was not a disaster.
LAURA: Everything completely turned around there, it seems, because I came out to her and I was like, “Hey, are you ok? What’s going on? We need to talk about this.” And she admitted that she didn’t know how to handle things, command this group, since we’re all on different teams. It went out that her and Nico were on the other team and they came in together, and me and Jaime were together. And we could all get through this…
JOEL: Ok.
LAURA: And we did a great job so…
JOEL: I appreciate the way you stepped up. I mean, you’re taking the attitude that’s almost like this is Laura – growing up, right here before our eyes. And it’s been so rapid… but you didn’t command the respect of Christine.
Nico, you had immunity. You had it! It was yours.
NICO: Like I said – in good conscience, I couldn’t have worn that shirt all day knowing that there was somebody, you know… I – I… it just felt like I had to do that.
JOEL: I got to weigh very carefully the type of action that you took. I see your heart though and I believe that you did what you had to do and so you’re safe tonight.
Laura, however, as much as you stepped it up, you still don’t command the leadership. Christine, I can’t have somebody on my team that’s working alongside of me that’s gonna be difficult to work with. I’m a pretty strong personality myself. I need my partner by my side. And because of that Christine, I’m sorry to tell you that you’ve been eliminated from the competition.
[Christine nods and gives a furtive smile]
One more thing before you go, you may keep your eCOMMerce chips or you may give your entire stack to whoever you choose. What would you like to do?
CHRISTINE: Alisande.
JOEL: Okay, Alisande will receive your chips. Can you please put them on the table?
[Christine places her remaining chips on the table]
Thank you. I’m sure you’re gonna do great things. I have no doubt about it. And I wish you the very best.
[To everyone] You must now exit the COMMplex. Thank you.
LAURA: [To Nico] I commend you for giving her the shirt.
[To Jaime] And you did a good job.
[To Christine] And Christine, you’re awesome too.
[To the judges] Thank you guys… very much.
Commentaries
LAURA: I do felt kind of bad when I was leaving the Judgment Room. I feel like I’m gonna step on the judges’ toes when I felt like I had to have the last word about saying how great my team was. I kind of felt bad about that but… not really, so… [shakes her head] never mind. I don’t feel bad about that.
CHRISTINE: Um, I’m mad at myself.
JAIME: I felt horrible to see Christine sent home. She was one of the people whom was there when I got into Denver at the airport. You know, she’s always been really friendly with me and we’ve gotten along well…
CHRISTINE: I’m definitely disappointed. Um, the first thing that hit me was ‘how to tell my husband’ because uhm… [Chokes on some of her words] he’s home, taking care of things so I can be here and I feel like I let him down. That’s probably what’s hitting me the most right now. [Almost in tears]
THOR: Christine and I kinda had a pretty good alliance going and uh, with her gone, I don’t have nearly a strong relationship with anybody else here. I mean, literally, we had an agreement that, you know, if it came down to it, we would be the last two people on this show.
CHRISTINE: I didn’t appreciate being told I was difficult to work with. I happen to say Nico’s very difficult to work with and uh, we have different approaches. And uh… I didn’t like being classified as ‘difficult to work with.’
NICO: Ahh Christine… Christine. [Sighs] Hmmm. Pobre sita. (poor girl)
I think it’s for the best. You know, I mean she’s got five kids and I think maybe that’s where she belongs as, you know, close to all…
CHRISTINE: I did need to ask Nico to give me some space. He wanted to come up and hug me and talk to me right afterwards and I just – I really just needed some space. Um, he wasn’t willing to ‘not’ hugging me right then.
ALISANDE: I’m sad because she was my roommate and now she’s not gonna be my roommate and we started out like close. She was a sweet person and I totally hope that after the show, we will keep in touch.
CHRISTINE: Alisande and I are friends and I gave her my chips. And I really think that she’s awesome and I think she has a lot of potential and I hope she knocks ‘em dead.
CHARLES: I really like Christine. Uhm, I think she would have been a really good JV partner for Joel. She really does do the research and everything like that but today was just not her… her strong point.
CHRISTINE: I should have been more in control when I got switched to a different team and I should have managed my emotions better and I’m disappointed in myself.
THOR: It didn’t matter if we had to make up a reason about somebody else off, we were going to be the last two people. With that gone, I have to forge some new relationships and there’s a lot – there’s… I would say, about half of the people on the show right now, I don’t trust.
ALISANDE: I really feel pretty honored to be able to visit Joel Comm’s house and see all his collection of software – old collection of software, that’s really awesome. We’re gonna see a movie and he’s got a really nice home. I’m just feeling happy that I’m here and… it feels really good.
THOR: I don’t trust Alisande. She’s very analytical. She’s very, very analytical. In fact, just about everything to her is a calculation of some sort. As long as it suits her needs, I think she’ll do what she wants to do. She’ll do what needs to get done.
NICO: Thor Schrock is very knowledgeable, uh, great on the internet. He’s a bundle of energy. I think he might end up – his energy might turn out to be a problem for him in the end though. I think he might have a little too much ‘chutzpah,’ as they say.
THOR: I definitely won’t turn my back on Nico. He was handing out caps to all the people on his team before they went in there for the uh… the challenge. ‘Coz he figured, “Well, if I lose, at least I’m giving them free stuff.” He even told Trippy that he brought all these free stuff. He brought – rum and cigars; snuck all these fruits through customs – oops. And he’s handing them out. Everyone’s just drinking it, smoking it and having a great time… when in actuality, he was just playing the game.
JASONM: I need to say just how important my wife is to me. And I am where I am because of her and it’s been hard doing things without her there, not just necessarily her ideas or anything like that or what she can do but just her encouragement and support drives me.
THOR: Ironically enough, Jason Marshall, I’m – I’m not sure about him. You see, he’s a really nice guy. He’s got the kindest heart of anybody I ever met. On the other hand, he’s here to play and he’s here to win and I don’t think that he’s gonna let that heart get in the way.
CHARLES: Toughest competition would be… Thor and Jason. Both have really strong qualities; both lack in certain parts which they make up in other parts. And we’re all kind of like forming a little clique where we get along very well, we’re friends. So it’s gonna get really tough as it gets further into the competition because we’d be pitted against each other. So… that would be kind of interesting, I guess.
[End credits rolling]
THOR: There’s a lot of people right now that are putting a lot of friends out there that aren’t true; there’s a lot of disinformation going on. And it’s getting tough to cut through it because everybody – it’s getting down to the point where everybody who’s here is good and deserves to be here so at this point now… you almost can’t have a total strategy. And you can’t have a total alliance unless you have total trust and I don’t totally trust anybody here right now.
[Scene showing Charles pretending to get caught red-handed rummaging through a kitchen/dining cabinet and getting something there by the camera.
CHARLES: [To the camera] Dude!
[Commentary] I’m tired. I want to go home and sleep but hey, we’re in Joel’s house. So I’m pretty cool right now.
[Some scenes from the next episode are shown]
[Few Words from Joel Comm]
JOEL: The growth of the internet has led to more opportunities for prosperity than ever before. The myth of ‘making money online from home in your pajamas’ is no longer a myth. The internet has made it a reality. Now, I invite you to become a part of this group of entrepreneurs by becoming a Next Internet Millionaire Insider. As a member, you’ll receive Your Own Internet Business on CD-Rom shipped directly to your door. This CD is packed with video tutorials and instructional ebooks, website templates and 64 products that you can begin selling online immediately. It has all the tools and resources you need to get your internet business up and running quickly. And, as an Insider, you’ll have the ability to ask questions, participate in exclusive tele-seminars, and receive access to a special ‘Members Only’ website. To learn more, go to www.nextinternetmillionaire.com and enter your name and email address in the form on the page.
Thanks for watching The Next Internet Millionaire. I look forward to seeing you as an Insider.
END
The September 8, 2007 epiode of Compute This is online along with its accompanying video and transcript on the new Schrock Innovations Computer Repair Blog.
Take a second to let us know what you think of the new video format. Its a bit more involved to produce the video, sync the high quality audio and then get the transcript online. It takes about a week longer to get them on the site, so is it worth the wait?
Ok, so this is supposed to be a technology blog. But here and there there are posts about politics, Schrock Innovations, Next Internet Millionaire, and tons of other things that are not technical at all.
So to help provide a little more focus, www.thorschrock.com is going to be retooled to be a marketing and technology blog, and an whole new blog has been launched at www.schrockinnovations.com/blog to provide computer help, technology news and information about Schrock Innovations.
That doesn't mean you will not see information here about Schrock Innovations or posts about computers - but they will be less frequent.
If you have enjoyed reading this blog, I am sure that the Schrock Innovations Computer Repair Blog will capture your interests as well!
A new Compute this video-cast has been posted on the site with a transcript! Check it out today!
Jason Marshal, a fellow Next Internet Millionaire contestant, sent me a message about a new blog traffic surface called BlogRush.
The idea behind BlogRush is that a widget is displayed in your sidebar that advertises the titles of other blog posts. The links are generated in JavaScript, so Google will not provide any benefit or penalty for their use.
You receive credits for each person who views your blog, and the number of credits you have determine how often your blog post titles are shown to others.
The best part is that I was able to "invite" all of my other blogs as well, which gave me mondo syndication credits because I accepted all of my own invitations!
Its a neat idea as a concept, and should be easy for teh company to monetize later by offering paid placement like Google does with their AdSense ads in search results.
What is really cool is that the other blogs open in new windows, so you can have a "sticky blog" that holds your readership while at the same time benefiting from the increase in traffic yourself.
I would recommend you sign up for a FREE BlogRush account and invite all of your other blogs to join to get the maximum befit possible before this loophole is closed!
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For an extremely limited time, we will be offering current Schrock Innovations customers, as well as their friends and family, a 100% FREE 14 day Schrock Desk trial!
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Last legislative session a bill as introduced to mandate computer recycling in Nebraska.
While this is a noble thought and worthy of discussion, LB583 would have placed massive and unnecessary burdens on companies like Schrock Innovations who would have been lumped in as a manufacturer with companies like Dell and HP.
I testified against the bill in committee and made my objections known.
A couple days ago I received the following letter that was sent to Nebraska State Senators in late August. It reinforces the fact that without a point of purchase recycling fee (like you pay when you buy a car battery) no recycling effort will be viable in the long term financially.
August 29, 2007
TO: Nebraska legislative sponsors and supporters of electronic e-waste legislation.
RE: 583 (Electronics Recycling System Act)
FROM: Prima Technology/XOCECO, a billion-dollar plus manufacturer of video displays (primarily TV’s) under dozens of brands, operating primarily as an ODM (Original Design Manufacturer).
ISSUE: Nebraska’s 583 totally replicates a lobbying template endorsed by ‘Super Retailers’.
The bill incorporates improper technical product descriptions, legal obfuscation, and numerous implementation conflicts. More than 70% of its language comes from documents which have been described as an “environmental charade” to transfer product safety issues, easily identifiable labor conditions by manufacturer, and environmental responsibilities away from select special interests.In reviewing bills across the United States covering electronic product recycling programs we were stunned to see activity in 2007 under Nebraska 583 --- a bill that apparently has never seen the light of day outside the arena of ‘Super Retailer’ lobbyists.
The bill lacks uniform and accurate definitions provided from actual factory manufacturers and major brand owners of factories --- rather than just companies who apply their brands on products made in outsourced factories.
It replicates earlier state bills in the U.S. that were either rejected or are presently coming under scrutiny for re-defining a “‘manufacturer” to include parties which lack federally accepted certifications. Nebraska’s 583 creates serious fair trade issues by allowing ‘Super Retailers’ who even as a product designer, final product approver, product purchaser, importer, distributor and the sole seller of their own exclusive private-label brands escape
e-waste responsibilities.As written it allows a complete disconnect between some ‘Super Retailers’ and their undisclosed factory source(s). In its phrasing it actually can eliminate both products and the retailer, effectively creating “orphaned stocks” while exempting private-label brands and/or exclusive licensed brands.
We estimate the real costs behind the bill would leave Nebraska holding $6.2 to $8.5 million dollars in unpaid bills by the end of the second year of its implementation.
Our views on electronic e-waste policies are very likely 180 degrees from what you might expect.
Many of you will recognize a consortium of five world-renowned scientific institutions: Columbia University, American Museum of Natural History, The New York Botanical Garden, Wildlife Conservation Society, and the Wildlife Trust --- together known as CERC, the Center for Environmental Research and Conservation.
The acronym CERC was repeatedly cited as a principal backer behind several recent electronic recycling laws including those in Washington, Oregon and Minnesota. CERC was also mentioned as an independent “reviewer” of numerous State bills endorsed by local Nebraska members of the Product Stewardship Institute.
The Boston based Product Stewardship Institute bills itself as “a national non-profit membership organization comprised of state and local governments.” It has rejected bill language that promotes electronic product ‘end-of-life’ fees or fees paid upfront by consumers when they purchase major electronic products.
Interestingly these same rejections are in perfect unison with several of the largest retailer lobbying groups in the United States. These include lobbyists supporting major wholesalers, distributors, and both national and global ‘Super Retailers’.
So how does this square with the history of CERC as a historical environmental policy and research group?
Well as it happens the Center for Environmental Research and Conservation (CERC) has not been the group repeatedly cited in legislation offered by Oregon, Washington or Minnesota legislators. Nor was CERC the actual group repeatedly mentioned (using the acronym) over months of updates provided by government ecology personnel across the country.
Rather the CERC endorsements behind the Oregon and Washington electronic recycling laws came from the Consumer Electronics Retailers Coalition.
Surprising?
It shouldn’t be. 583 isn’t an environmental bill. It’s a ‘Super Retailer’ template of chaos.
And those three states are the Corporate home for 4 of the top consumer electronic retailers. Just as Nebraska has a major player.We previously notified members of the Sierra Club and all five members of the Center for Environmental Research and Conservation that we will not align our company with this legislation offered by the Consumer Electronics Retailers Coalition nor any of its efforts to reduce or exempt electronic products.
So why would Nebraska essentially duplicate a ‘Super Retailer’ proposal in 583?
Principally over the past two years the Consumer Electronics Retailers Coalition has worked with a few select PC companies such as HP in proposing electronic waste, recovery and recycling legislation.
Many such PC companies often outsource segments of their product line ---such as HP and Gateway not producing their own TV’s in their own factories. Therefore the
coalition that is the foundation behind 583 is not representative of many actual factory manufacturers which produce a wide range of electronic products themselves.
Thus bills which claim to be supported by an “industry coalition” were in fact endorsed by the Consumer Electronics Retailers Coalition and sub-niche groups. There was no endorsement behind 583 from leading flat panel TV manufacturers who operate their own factories as an example.
Yet the Product Stewardship Institute took efforts to get these “niche supported” bills replicated from state to state.
While the Consumer Electronics Retailers Coalition is a valuable and properly managed policy association, its CERC title may be improperly linked by people outside their own organization to the Center for Environmental Research and Conservation.
Separately there are now multiple ‘Super Retailers’ promoting both national and international environmental policy statements. Their repeated references to “supported by CERC” and “endorsed by CERC” only compound the issues in separating “retailer policy goals” apart from the distinguished work of the Center for Environmental Research and Conservation and its members.
While we too have no connection to either CERC, we are dismayed that some Consumer Electronics Retailers Coalition legislative proposals and overlaps by some members of the Product Stewardship Institute (PSI) are dismal obfuscation.
Indeed we publicly described the latest proposal by the Consumer Electronics Retailers Coalition in conjunction with HP as “blatantly reeking with self-protection clauses and distortions.”
And Nebraska’s 583 replicates much of it word for word. So let’s review the “environmental” logic behind 583.
In the most recent national legislative proposal offered by the Consumer Electronics Retailers Coalition in conjunction with HP, any federal law would exclude all consumer printers and printer cartridges within any designated e-waste responsibilities mandated for a company or manufacturer. And 583 already duplicates these exclusions.
Imagine that. Printers are sold virtually one-for-one with all computers. And the rate of recycling of printers in Nebraska is estimated at less than 1 in 5. But 583 makes them exempt.
But not to be seen as asking for only one piece of the pie the Consumer Electronics Retailers Coalition also selected to not include mandated e-waste recycling responsibilities for all audio products including turntables, receivers, amplifiers, and CD players.
Nor did they include VCR’s and DVD players. And all mandated recovery and e-waste responsibilities covering keyboards, a PC’s external audio speakers, or even its mouse have vanished. And it’s the same with Nebraska’s 583.
Additionally they excluded all Nintendo, Atari, Sega, Sony PlayStation and Microsoft X-Box gaming units. That’s about 145 million units of home hardware plus another 100 million portable hand-held units.
This one gets tough. Nebraska’s 583 is so poorly worded with its definition of a “computer” that one can argue that it may or may not include most non-portable video game consoles. But then most of the language used in 583 is legal and technical gobblygoop that makes flipping a coin a fairer method to resolve who is responsible for what. Not that the bill was ever intended to be fair.
Even a hundred attorneys and technical engineers will never resolve the clever pseudo jargon used in 583.
But as all of 583’s mandated product responsibilities were likewise eliminated in the “most responsible and environmentally progressive laws” of Oregon, Minnesota and Washington, both the latest CERC/HP proposal and 583 make the next “environmental” step.
They also eliminate all mandated e-waste responsibilities for every manufacturer and brand of cell phones.
Amazingly Nebraska’s 583 actually matches every single exemption on the checklist offered by ‘Super Retailer’ lobbyists --- Nebraska it seems took it hook, line and sinker.
With Nebraska’s 583 also excluding all printers and printer cartridges --- with printers the principal profit trough for major PC manufacturers --- Nebraska has exempted about 78% of all consumer electronic products.
We believe all products should have an assigned and legally responsible party as future e-waste. And unlike the Product Stewardship Institute and the Consumer Electronics Retailers Coalition we urge that process to go forward immediately.
A come-back from “environmental lobbyists” who are caught selectively exempting is that they only began with the most disturbing products on the market. But let’s examine that.
Why has Nebraska not placed environmental legislation on the car industry? The average new vehicle has over 180 pounds of electronics and 2 miles of wiring, and two-thirds of all lead produced in the world goes into cars. Or why has Nebraska not sought out the e-waste from the home roofing and materials industry? Or the carpet industry?
Even staying within consumer electronics let’s compare. The lead content in a new 52” flat panel television is approximately 4300 times less than the lead recently found in more than 650,000 individual “charms” in children’s 5-piece charm bracelets.
Why didn’t Nebraska legislators first turn to protecting children? Because legislators believed retailers would protect the public --- not legislation to better enforce certifications by more clearly defining who is and who is not responsible. And that was a mistake.
As a real manufacturer with our own factories we’re far different from the image some are casting and chiseling of a “manufacturer” as they spin themselves as the heroes behind environmental sanctions. Indeed some are so concerned with changing our image that ‘Super Retailer’ lobbyists helped re-define the word “manufacturer” in the Washington State law to become “brand owner.”
That re-defining eliminated our company along with hundreds of actual factories and instead included parties which lack federally accepted certifications such as providing proper human labor conditions, factory environmental certifications, and regulatory product safety testing.
Today eight of the top 10 consumer electronic Super Retailers in the U.S. design, specify, purchase, import, warrant, distribute, and exclusively sell “private label” electronic brands that they own. This includes Circuit City, Best Buy, Wal-Mart, CompUSA, Sears/K-Mart, and Target.
Nebraska’s 583 not surprisingly makes no attempt to include private label or licensed brands. In fact the language used in 583 excludes this 28% segment entirely. Gone!
And the way 583 is written there is a complete legal disconnect between a private label and licensed brand product and the actual factory source(s). We are certainly concerned that Nebraska is taking the pathway of Washington State.
There the e-waste responsibilities for licensed electronic products branded as Cinderella™, Darth Vader™, Batman™, Barney™, Bratz™, Mickey Mouse™, Garfield™, Sesame Street™, or Thomas the Tank Engine™ are instantly removed from the actual production factories and all retail sellers.
One official noted that a government agency can not make actual factories or Super Retailers responsible. His assumption is that if they did the pricing for goods could increase for consumers by adding in “unnecessary” product certifications from retailers or factory producers.
From the Washington State position it’s easier to find the owner of Thomas the Tank Engine™ than placing requirements on the factories that actually produce those products. The premise is that product costs will drop as the factory recognizes that Washington State no longer holds them responsible.
Likewise a ‘Super-Retailer’ who might potentially sell a Daffy Duck™ children’s bedside television will eliminate liability and responsibility costs. In Washington State the responsible party would be instead the Looney Tunes Licensing Group.
While licensors can be responsible parties they should never be defined as a manufacturer.
But the lobbying efforts behind 583 have only been a first step. Over the past two years lobbyists have ripped apart the proper definitions of “monitor” and “TV” used in State bills. Mish-mash is a good description of what’s been left behind.
Under the federal laws and as accepted by the Consumer Electronics Association a television is a video display device which incorporates a tuner for the reception of TV signals. A monitor is a video display device which does not incorporate a tuner for the reception of TV signals. It’s that simple.
Thus Nebraska’s 583 attempt to define a “video display” as a product category is incorrect. But it does manage to dump another full paragraph of technical chaos.
In walking into any retailer today and asking for a “video display” likely the first question you would receive is --- do you want a monitor or a television? And whether you use it with or without a PC connected, your choices will either be a “television” and/or a “monitor”. Most newer televisions since April 2007 provide a ‘PC’ input, just as virtually all “monitors” allow a TV tuner to be added.
So why is the template used for Nebraska’s 583 so incredibly poor?
Its foundation came from legislation offered as far back as 1993. Part of the platform came from proposals developed in West Germany before the collapse of the German Democratic Republic (East Germany), and intended to remove all responsibilities of the government agencies and transfer those to brand owners.
Later versions were adapted for Kazakhstan, Hungary and Slovakia. In fact some of the earliest drafts refer to policies adopted from “State policies made into law.” We assume that Nebraska legislators were not informed that these “State policies” were actually cost transfer protection laws for Communist States.
Indeed when questioned the spin typically used with legislators was that the template comes from “European adopted environmental laws”. Clearly over the past 15 years there has been no technical assistance in drafting the platform used in 583 --- the document was passed along by technical novices and one-track lobbyists only interested in transferring costs. So much for an “industry coalition” behind the bill.
The 2006 federal lobbying efforts by Verizon and AT&T were estimated by Business Week in July 2007 to have exceeded $44 million dollars. Could this be why new federal proposals from the Product Stewardship Institute exclude any mandated “take back” recycling programs for cell phones?
The reality of proper legislation is that small local e-waste recycling centers and consolidators cannot assume high liabilities or the costs in collecting from hundreds of brand names in changing overseas markets. At least not if they continue to avoid using the federally mandated “registration plate” or “data-plate” on products listing the manufacturer.
And attempts to “divide up” all ‘orphaned waste’ --- with recent estimates now as great as 47% --- to solely producers will likely be off-set by further litigation costs and handling chaos at local recycling centers. And Corporate litigation. And payments to States which will go unpaid.
Our company is the ninth largest manufacturer of flat panel televisions on a worldwide basis and among the first to obtain both GB/T 24001 and ISO 14001/1996 global environmental status while operating in 119 countries.
In late 2005 one of our factories in Xiamen, China was the first within China --- and
among the few worldwide --- to ship environmentally RoHS television compliant products years ahead of global requirements. Today all of our factories are RoHS environmentally certified and we produce about 5% of the world’s televisions.Within China and Taiwan we are very unique. There we are established as a premium producer with production leadership in premium flat panel televisions among 82 different Chinese TV factories and hundreds of Chinese brands.
We don’t wish to allow commodity retailers to “level the playing field” by attempting to eliminate or hamper “higher gauge” environmental and regulatory standards by
re-defining “manufacturers” to allow e-waste management through uncertified commodity parties.Today the three largest global factory producers of video gaming systems are also among the top six producers of PC’s and also among the top five factories producing printers. Several State bills have been written to eliminate entire multi-billion dollar factories producing their entire consumer electronic production across multiple categories --- and sometimes producing multi-billion dollar contracts for a single international retailer, or as the exclusive supplier for a single international brand.
Chinese products in particular have been active in news the past several months as seafood, toothpaste, pet food, and medications have been tainted or improperly produced.
Some 450,000 Chinese production tires are a concern for improper tread separation.
Thousands of bicycles have been recalled due to frames that may separate from the wheel hubs.In mid August Mattel’s toy recall of Mattel and Fisher Price toys jumped to almost 20 million units due to excessive amounts of lead.
This follows a product recall for 1.5 million ‘Thomas the Tank Engine’ train cars with heavy metal content, including lead.
Yet in at least two of these events one or more Chinese competitors asked for higher levels of compliance and certifications for goods shipped into the U.S. which they --- unlike their competitors which were awarded the winning bids --- already met.
But in each case purchasing groups targeted such efforts to maintain lower costs.The FCC has required for more than 40 years that manufacturers label all televisions with a registration label known as a “data plate” showing both the responsible manufacturer under FCC certification for TV manufacturing, and when necessary,
the X-ray emissions compliance approval by the FDA.This is typically found on the back of the TV set. This registration label on the data plate must also show the certified manufacturer’s address and the testing lab (such as UL or ETL) certification test number which must match the manufacturer.
As it’s been on every TV produced for more than 40 years and hundreds of other consumer electronic products why do lobbyists absolutely avoid referencing it as the means to distinguish the manufacturer? Why indeed when it must include all regulatory certifications matched to the actual manufacturer?
What could be easier for workers at a recycling center as an identifier?
In fact for years many manufacturers have also included a bar-code for scanning on their data plates to help sort their products from others. Yet only silence is heard from lobbyists about using this as an effective means for environmental responsibility charges under any mandated recovery programs. Is this because it shows who is really behind private label brands?
Additionally data collection responsibilities outlined in Nebraska’s 583 are far removed from the real world. Nebraska retailers such as Nebraska Furniture Mart are part of a major change in retailing that took place over the past 20 years.
Today as a manufacturer with more than a billion-dollars in sales we do not sell, ship or bill to any location or business in Nebraska.
Yet our products and brands are found in Circuit City stores, Wal-Mart, Best Buy, Sears, and other retailers throughout Nebraska. These retailers purchase products in 40’ cargo containers in Asia and import and distribute the products themselves from their own distribution centers.
From the time the goods are loaded in cargo containers at our overseas factories until they reach U.S. consumers the entire logistics and distribution is often handled by the retailers themselves. And we certainly are not alone --- this is the way business is conducted by virtually all of the top global electronics manufacturers.
So when global retailers can now instantly tap a system which logs the sales of a product directly down to the individual store scanner and check-out stand, why does 583 place the responsibility for unit weight sold by location on the manufacturer rather than the retailer?
The sole party who is often the global purchaser, weight and scale importer, segmented order distributor, warehousing owner, logistics processor, specific store stocking agent, and final consumer seller is something called today --- a retailer. But 583 avoids this reality while avoiding accuracy, any costs to a retailer, and even a shred of fair play.
Retailers operating 3 or more stores in Nebraska represent the sales for almost 96% of all PC, laptop, video game units, printers, cell phones, DVD players and monitors and TV’s sold. Even without the data collected from independent retailers with three stores or less retailer data collection would be far more accurate than attempting to get overseas manufacturers to guess where items were sold across the U.S.
The State of Connecticut appears to have solved many of these issues by better defining what a “manufacturer” is under a law passed on July 6, 2007 based on HB 7249:
"Manufacturer" means any person who: (A) Manufactures or manufactured covered electronic devices under a brand that it licenses, owns or owned, for sale in this state; (B) manufactures or manufactured covered electronic devices without affixing a brand, for sale in this state; (C) resells or has resold in this state under its own brand or label a covered electronic device produced by other suppliers, including retail establishments that sell covered electronic products under their own brand names; (D) imports or
imported into the United States or exports from the United States covered electronic devices for sale in this state; (E) sells at retail a covered electronic device acquired from an importer that is the manufacturer as described in subparagraph (D) of this subdivision, and elects to register in lieu of the importer as the manufacturer for those products; or (F) manufactures or manufactured covered electronic devices, supplies them to any person or persons within a distribution network that includes wholesalers or retailers in this state, and benefits from the sale in this state of those covered electronic devices through such distribution network.”Without such clear definitions one is left with the jumble of chaos in bills such as 583.
But the reality of is that today retailers and manufacturers are often blends in overlapping contractual agreements and at times a retailer can become a manufacturer of its own private brands. California and others recognized that fact but lobbyists have attacked it to avoid being part of the cost solution.
Nebraska 583 assumes the public is stupid. It provides retailers with an escape clause under the premise its reducing the threat of higher costs to the public.
Hundreds of global factories are “disappearing” in 583’s language supported across the U.S. by the Product Stewardship Institute and the Consumer Electronics Retailers Coalition. The ability to trace down the links between retailer brands or licensed nameplates and the actual factories behind those products are being replaced with pathways of quicksand.
And Nebraska will discover too late that the Utopian funding forecasts to offset costs are actually dependent upon a high percentage of “legal brand name mailbox slots” rather than the companies that actually build the product and own the factories.
Hundreds of ‘fly by night’ brands are likely to be “dumped” in states like Nebraska as these brands are actually designed to disappear on their own. And the check writers will also be long gone. And the dividing up of these “orphaned” brands to be paid by others will result in litigation. Why would a new company be held responsible for paying for such goods they never produced or sold when Nebraska law allowed multi-billion dollar retailers under their own private brands exemptions?
Yet the unpaid e-waste costs and volumes of e-waste will continue flowing in --- including from other states with far better laws and less profit incentives for moving in out-of-state goods --- and Nebraska citizens will ultimately pay the bill.
And using a “licensor/brand owner” as the responsible party --- like in Washington State --- rather than the actual factory producer also hampers establishing direct links connecting actual “manufacturers” who operate with responsible human labor laws, enforced environmental certifications, FCC acceptance, and FDA X-ray approvals.
Today mega billion-dollar ‘Super Retailers’ operate their own overseas purchasing and design offices and specify down to the penny what technology will be incorporated and when.
Improved e-waste technologies exist today but ‘Super Retailers’ don’t wish to purchase such options because sellers aren’t regulated. Therefore with no mandated reason to allow higher costs they support only the lowest costs available.
They achieve a ‘Thomas the Tank Engine’ toy pushed to the lowest commodity level. Or unfortunately beyond.
It’s been two years since a California bill writer noted that people forecasting the collapse of the California shared responsibility e-waste law were “either highly naïve, brainwashed or retailer lobbyists”. Yet today the California program is running smoothly, and budgets appear on target.
In fact the horror and gloom visions that consumers would rebel at upfront fees ranging from $6-10 never occurred. Instead funding is being collected to support the program and thousands of units hit recycling centers across California daily.
While higher future rates may be required many consumers agree $10-25 fees would still be acceptable across many products --- particularly premium consumer electronic items.
Have Nebraska legislators forgotten that consumers have for more than 25 years accepted from retailers “take away fees” of $45-$119 in disposing of older appliances? Better Business Bureau’s contacted found complaints pertaining to these charges “non-existent” over the past 10 years.
Would we have this process today if proponents had argued in 1980 for only “brand owner” dishwasher responsibility programs or solely “producer funded” recovery programs for old refrigerators?
Interestingly by 1990 such “appliance pick up” services became so common with retailers that they soon customized “product asset recovery” programs by themselves and such services are now often profit centers.
Wouldn’t Nebraska citizens now consider that only ‘some kind of nut’ would propose changing these appliance recovery programs to be authorized and managed solely by Nebraska’s Department of Environmental Quality?
We have serious doubts that the Nebraska Department of Environmental Quality is prepared to issue “rulings” and suddenly set themselves up to impose Standard Plans, Policy Plans, Independent Plans, Market Segment Analysis Tier Structures, and Inter-State Coordinated Plans like Washington State, Oregon and Minnesota are attempting.
And their implementation rulings have reached limits where explosive litigation is next ---even while these States see serious drops off’s by companies willing to accept future charges beyond registration fees. The struggle in Maine is nothing compared to the “walk-outs” in Minnesota and the litigation coming across the country.
Connecticut’s new law provides a wider platform of responsibility to cover the real world of business where there are overlapping and sometimes switching roles among global retailers and manufacturers. Yet while Connecticut’s definitions and phrasing are well regarded as “seeing all of the players” on the field, the present California law remains the golden one that is both best implemented and most utilized by consumers.
Using the registered and defined manufacturers as listed on a product data plate can further help define responsible parties.
But meanwhile the language and scope of 583 requires massive re-thinking.
We encourage those truly interested in the environment to scrap these lobbying scopes being replicated. We cannot help but wonder if the reverse were true how Nebraska legislators would feel about laws created in Beijing China and covering Cherry or Gage county imports. What would be the reaction if such overseas laws were never announced to those who would fund the programs in Nebraska, and if they were only announced in a foreign language and on a foreign web site?
In replicating a bill designed by ‘Super Retailers’ Nebraska didn’t even bother to protect its own communities from massive e-waste exemptions and excessive future costs.
Today 583 masquerades as an “environmental bill” but it is a protectionist charade.
Thank you,
John Merrell
VP of Marketing & Government Affairs
Prima Technology, Inc.
22122 20th Ave SE
Suite H-158
Bothell, WA. 98021
Phone: 425-398-1678 x105
Fax: 425-398-1679
John.Merrell@PrimaAmerica.com
That's right folks! I ate 2 fat Canadian night crawlers in this episode. Surprisingly, they didn't taste like anything at all. Then again, I didn't chew mine up like some of the other people did...
Watch Episode 4 here now!
Below is e transcript for this episode:
THE NEXT INTERNET MILLIONAIRE
Episode 4
HOST: Joel Comm
HEATHER: Heather Vale / Co-host
Guests:
JEFF: Jeff Walker (Episode 3)
MARLON: Marlon Sanders – Create Infoproduct
Remaining Contestants:
LAURA: Laura Martin
JASONM: Jason Marshall
JAIME: Jaime Luchuck
NICO: Nico Pisani
ALISANDE: Alisande Chan
BIGJASON: Jason Henderson
THOR: Thor Schrock
CHARLES: Charles Trippy
CHRISTINE: Christine Schaap
Eliminated:
CARLY: Carly Taylor – Episode 3
STEVE: Steve Schuitt – Episode 3
DEBBIE: Debbie Ducic – Episode 3
NARRATOR: Previously on the Next Internet Millionaire.
Our contestants awoke to a high-stakes game of poker. While Alisande was a seasoned veteran of the game, some of the others were playing for the first time. After his early risk paid off, Jason Marshall jumped to a huge lead but his inexperience came back to bite him and Nico stole the game in the final hand.
JASON: Good job, Nic! [Nico and Jason shake hands and give each other a hug]
JOEL: We present you [to Nico] with the HackerSafe Immunity shirt, which you may put on, and wear for the rest of the day. You are immune and cannot be eliminated from the competition today.
NICO: Thank you.
JOEL: Congratulations.
NARRATOR: Then it was off to the classroom where they learn the secrets of massively profitable product launches from Jeff Walker.
JEFF: ‘No Proof – No Launch.’ Got that? No Proof – No Launch.
You’re starting to see how this can go just beyond one big payday?
NARRATOR: They put their skills to the test by developing a re-launch strategy for a uniquely beautiful house.
While the Bullseye team put together a brilliant presentation, the Sandbox team missed the mark, presenting a concept that made Joel jump out of his chair in disgust.
JOEL: This plan is an utter disaster!
NARRATOR: In the Judgment Room, Carly, Debbie, and Steve were eliminated from the game while Laura was redeemed from the Sandbox after showing some improvement. Will she manage to stay out of the Judgment Room today? Or will Joel live to regret his decision to keep her?
Stay tuned to find out in this episode of The Next Internet Millionaire.
[Opening Credits – video introduction of contestants]
Day Four – Loveland, Colorado
Commentaries:
JAIME: I’m not part of any alliance but I heard of some other alliances so I wasn’t very impressed.
JASONM: The show’s taking that turn now, I think. People are beginning to realize, “Ok, people are going home.” It’s setting in and people are beginning to alliance. People are beginning to, you know, really start getting worried…
JAIME: I heard from Thor that Jason Henderson and Laura were gonna alliance. I heard that before… they were sort of chatting, you know, that they wouldn’t pick each other and stuff—
LAURA: We need to stick together, right? So of course we had an alliance and I’m sure there will be still many more alliances to come.
HACKERSAFE IMMUNITY CHALLENGE
JOEL: Good morning everybody! [Surveys the room]
Looks like we’re shy three people this morning. The ‘sandbox’ is a term that we took from the search engines. And just like the search engines who change and adapt for the current needs, we are changing the format of the show. As of now, there is no more Sandbox.
You guys ready to get started?
[Players nod]
PLAYERS: Yah.
Yes.
JOEL: Today’s challenge centers around email. It’s important when I get a JV partner that they can handle the flood of email requests that come in. But still, we need to handle every customer concern as if that customer is the only one in the world. That is why today’s challenge is called… Email Worms. [Reveals a jar filled with worms in the middle of the table covered by a cloth.]
CHRISTINE: [Commentary] I thought those worms looked really disgusting and I could not believe that they were introducing a ‘worm’ thing – a worm challenge on a business show…
JOEL: [Back to challenge] Yes (In response to surprised and incredulous looks players had after seeing the worms), we’ll get to these in a moment.
In the online world, an email worm is a type of virus that spreads via email accounts. Each of you has your laptop in front of you and we’ve created a special email account. In your account are ten emails that are customer service requests. You will have fifteen minutes to answer the ten emails that are in your account. I’m looking for professional, courteous, and thorough reply. Here’s where our friends come in – in the middle of the table is a jar filled with big, fat, juicy Canadian Night crawlers. If you eat one worm, you will only have to answer five emails. If you eat two worms, you will only have to answer one email.
JAIME: [Commentary] When Joel lifted up the cover and there was a bowl of worms on the table I thought, you know, “What is this? Our next internet millionaire is not about eating worms.”
NICO: [Commentary] I wasn’t thinking we’re gonna do a survivor sort of eat-the-worms. I just thought it was an analogy to the, you know, the computer worms.
JOEL: [Back to Challenge] Nico.
NICO: [Looks up and roll his eyes] Oh boy! What do you think?
JOEL: Nico accepts the challenge.
NICO: [Female players look in disgust, especially Jaime] Jaime, what do you think of my worm?
[Jaime looks away in disgust; Nico eats two worms and pretends to vomit after.] Sorry, little guy. [After digesting the first worm]
CHARLES: [Commentary] I saw the worms, I was like, “Screw this! I’m not gonna…” I’m not a big fan of worms, not like – they’re like “ewww” gross kind-of-thing, but just… they’re just worms.
JOEL: Congratulations, Nico.
Charles… are you gonna eat the worms?
CHARLES: No, I’m not gonna eat the worms.
JOEL: Passing on the worms?
CHARLES: I think I’m gonna pass on the worms.
JOEL: Ok, that’s—
CHARLES: Maybe next time I’m gonna…
JOEL: Ten emails for you in fifteen minutes.
CHARLES: I can do it.
JOEL: Big J?
BIGJASON: Sure.
[Commentary] When I was in high school I went to a camp where there’s a vinegar drink contest and I won it hands down and three hours later, I gave it back, you know, to the director, but ah… I forgot I got to keep those things in my stomach for a little bit. I’ve told Trippy that it tasted more dirt than worms you know, it was like, “Ewww, I’m eating dirt,” so that was a lot more uncomfortable than the worm.
[Sticks his tongue out to show chewed-up worm]
JOEL: And they’re gone.
Alisande?
ALISANDE: [Looks up, rolls her eyes and seems to think it over.] Okay, I’ll try.
JOEL: Please come around. [Alisande almost squishes the worms when she dove in, in hopes of finding a thin one.] Easy, easy.
ALISANDE: [Commentary] When I first saw the worms that were on the table, I was saying, “Oh, mannn. They’re not gonna make us eat that or any thing?” (Laughs) But I knew that, you know, I’m gonna do what it takes and so I will do it. I was just waiting for Joel to go-fish and say, “Eat worms,” and I was gonna do it, no matter how many he says, if he said we’re gonna eat, I’m gonna do it.
[Eats two worms]
Good flavor.
JOEL: Congratulations! Here’s your eCOMMerce chip and you only need to answer one email. Tough competitor.
Now I know there’s somebody in this table that is just dying to eat worms. It’s Jaime.
JAIME: Oh yeah… Can I just look at them real quick?
JOEL: You want to come around and look?
JAIME: [Commentary] I wasn’t expecting to see the worms there. I was definitely, well, shocked and disappointed.
JASONM: Close your eyes and grab it. [Jaime tries to pick one up but drops it back in disgust] Close your eyes…
NICO: [Can be overhead] Come on Jaime, you can do it.
JASONM: Come on, close your eyes and think of something else so it won’t matter.
CHARLES: It’s going in your throat, so I mean…
[Jaime still unsuccessful in being able to pick one up]
ALISANDE: She just has to swallow so why don’t one of us just pick two ones that aren’t really…
JOEL: She needs to pick them out.
JAIME: [Commentary] How you do your job is not whether you compromise yourself and you do something you don’t want to do. I think most good business people stick to their guns and if you don’t want to eat worms, then don’t do it.
[Jaime heads back to her seat]
JOEL: I think even having the guts to come up here and think about this—
NICO: [Commentary] Jaime… she tried so hard. I gave her a chip because she was there overcoming her fears. She deserved something just for that effort.
[Other players applaud her effort]
BIGJASON: [Commentary] I’m kind of torn for Jaime. I don’t know if she was just putting on a show. I told Trip (probably referring to Charles), I said, “And the Oscar goes to…” So, who knows if it was real or not…
JOEL: Jason? [Referring to Jason Marshall]
JASONM: [Commentary] Of course I was thinking we were gonna have to eat them. So uh… I was starting to get nervous because I had a really terrible gag reflex.
NICO: Don’t get too attached to ‘em.
JASONM: [Commentary] I think the first worm was definitely the harder of the two, not because it was like “I’m the first worm,” but because when I swallowed it, the tip of it was a little harder and it kinda got stuck right here [points to his throat] and I felt like – I still feel it’s still there – and I tried to swallow it. [Laura looks away as JasonM eats his first worm]
But the next one was soft pretty much throughout so it went down a lot smoother, and a little bit easier.
[Sticks his tongue out to someone to show he has already consumed the worm completely]
JOEL: Very good, Jason.
Laura… give it a try.
LAURA: I can’t even walk into a sushi restaurant and this is… this is just quite gross. Oh my god! [She grabs two worms almost immediately from the jar and gulps both down at the same time.]
JOEL: Wow [amidst hoots and cheers of other players]. That was the fastest.
CHRSTINE: Way to go, girl!
LAURA: [Commentary] Going out there was like, I just have to go from a to b, hurry up and get it over and done with. Everyone else sat there playing with it and if I would have done that then I would have thrown up on Thor, who I’m sure would have thrown up on Jason, who I’m sure would have thrown up on everyone else and then I would have seen everyone throwing up and it would be over; all these laptops ruined, and all the other worms ruined for everyone else and I’m sure I would have thrown up on Joel’s $300 suit.
[Commentary] So the fact that I picked them up, they’re in my mouth and I swallowed them… that’s fine and everything, but now I’m just kind of sickened by the thought of them sitting in my stomach and just hanging out there.
JOEL: That was the fastest yet. Congratulations.
LAURA: Just for you… so I hope… whatever.
JOEL: One email.
[Thor takes his turn]
THOR: [Commentary] So I got up there, picked out two worms and the worms that I got – that I grabbed – the ones that I grabbed, I don’t care if they’re fat or squirrelly or whatever, it doesn’t matter, ‘cause you don’t, in life, get to pick the challenges that come in your way like your email box. So I grabbed two worms and put them down, put them in my mouth, and actually they just cooperated nicely. They just hammered right on down to their fate.
[Back in the challenge] Do I have some worm on my chin?
[Everyone laughs]
JOEL: Congratulations. Well done. You only have to answer one email, here’s your eCOMM.
Okay, some of you did very well. It’s a tough thing to do, I know, but we’re going to give you a second chance if you passed the first time. Christine, you passed the first time.
CHRISTINE: I did. And like Laura, I’m very confident in my ability to answer email. I also do want to give it my all, so--
JOEL: Okay.
CHRISTINE: I want to go for it.
JOEL: Step up.
She’s selecting the gourmet delicacies.
[Christine picks out a worm, then places it back.]
CHRISTINE: That’s too long.
JASONM: Aw, she’s changed diapers. She’s alright.
CHRISTINE: It’s usually not moving in the diaper.
[Finally picks one to her liking] At least it’s a skinny long one.
[Commentary] I was really surprised. The first worm went down so good, I mean, not that I planned on having them to be a regular part of my diet, but I didn’t taste anything. I just swallowed it, I didn’t even feel it go down, I just took some water. It’s like taking a pill. And so I’m like, okay, let’s grab the second one and … it wouldn’t stop moving. It just, I mean, pelted it in my mouth and it came back out.
[Everyone laughs] So I was like, I had another worm and I thought I’d be fine [attempt to swallow a worm again] but my gag reflex kicked in and tried to keep that sucker down but obviously it didn’t work, so… I got to gross everybody out.
[Fails second attempt and throws up on a trash bin]
JOEL: A noble effort, Christine. You’ll only be answering five emails.
FEMALE: Watch out! Watch out! Watch out!
[Christine throws up again in the trash bin.]
CHRISTINE: I’m really sorry, guys.
JOEL: It’s fine.
Give her a napkin (to someone).
BIGJASON: [Commentary] Christine, definitely, second time around, she just couldn’t do it. The gag reflex… that was pretty hilarious.
CHRISTINE: [Back to the challenge] I’m really sorry.
JOEL: You don’t have to apologize. This is hard to do. Christine, you will be answering five emails.
CHRISTINE: Okay.
JOEL: Charles, you passed before…
OTHER PLAYERS: Go Charles!
The viewers will love you!
CHARLES: Just like spaghetti, right? [Grabs some worms from the jar] Is that three or two?
[Commentary] I felt bad for the worms. Why were we eating worms to begin with? Poor little worms, they’re just eating dirt…
[He slurps them up as if they were pasta noodles.]
[Commentary] It was kind of like really soggy noodles… yeah. What’s really funny is I don’t like fish or pork or anything like that, right, but I just ate a [bleep] worm.
JOEL: Your email accounts are before you. There are ten to choose from. If you have to reply to fewer than ten, you may choose which ones they are.
HEATHER: You have fifteen minutes and it begins… now!
[Players start working on their emails]
JAIME: I was really angry because I knew that by not eating the worms, I wouldn’t be able to complete the challenge and can’t possibly write ten letters in fifteen minutes and it just wasn’t gonna happen so it frustrated me that I was put into that situation because… because I wouldn’t eat the worm.
HEATHER: Ten seconds.
Time is up. Please close your laptop.
JOEL: Jaime did not reply to the ten emails in time and so she is disqualified from this immunity.
[Reading off an email request/query answered by JasonM]
“I really want to buy your program but I don’t have the money right now. Also, I am vertically challenged and I cannot reach my keyboard. Please do not discriminate against me for this as it would be against Title XV6779 of the Internet Legal Code. And if you do not help me, I will probably report you to the Attorney General, the FBI, and the underground Ninja Society. Can you please get back to me and how we can arrange this.
Sincerely,
Mr. John Kensington.”
HEATHER: [Reading off JasonM’s reply]
“I’m truly flattered that you have chosen my program. I will be in contact with you to go over the details…”
JASONM: [Commentary] I enjoy writing emails and I think that’s something, you know, that I definitely have as a skill so I definitely enjoyed the challenge today.
HEATHER: [Continues reading JasonM’s email reply] “…great ideas for the future of those who have challenges.
To your success,
Jason Marshall.”
JOEL: The overall feeling from the email is that you’re bending over backwards. We definitely don’t want to discriminate against anyone associated with the underground internet Ninja Society… this is a good email.
The next email says, “I bought your ultra, extreme collection of eBooks several days ago and I would like to know when I can expect them to arrive at my home. I’m worried about the books sitting on my doorstep. All I got was a link to some webpage.”
HEATHER: [Reading off BigJason’s reply] “Hi Jason. You will be receiving your package on Thursday, between 2-4 pm, Central Time. Your tracking number is 054678923…”
NICO: [Commentary] I thought it was funny Jason Henderson kind of forgot it was an eBook and gave him a tracking number. I thought that was kind of… off.
HEATHER: [Continues reading aloud] Thank you for being a customer of Big AdSense Unlimited, Jason.
I thought they were eBooks?
[Some of the players can’t help smiling]
JOEL: These are eBooks. They are fully downloadable. When we sell physical products, as it says on the page, you will receive in the mail a physical product. This is a digital delivery and you missed the point of what we were going for.
HEATHER: [Reading the next reply for another email – Alisande’s] Dear La Toya, thank you for your email inquiry. We are sorry that your purchase of our product was not to your satisfaction. If you can tell us what your needs are, we may be able to recommend one of our other products for you. As for the product you are not pleased with, we can send you a full refund if you can send the product back to us. We thank you again for your support and look forward to helping you.
Regards,
Alisande
Customer Service.
JOEL: Okay. I’ve read all your emails. A few of you did not get the tenor of the email request that was sent. It kind of dropped the bomb in that area…
BIGJASON: [Commentary] Who was the only one that formatted correctly to fit in all email readers? [After each question, he makes a gesture implying or implicating himself as the person he is referring to in his questions.] Who was the only one that caught that this was supposed to be for our JV and actually created a new business name? Who is the only one that actually had a P.S. with an up sell? Who’s the only one that had a support desk URL?
JOEL: And that’s why today’s HackerSafe Immunity goes to Alisande.
Congratulations. Come on up.
[Alisande receives Immunity shirt from heather]
JOEL: Alisande, you had it all in there. You were grateful that they were a customer, you answered all their questions completely, you told them about how to get a refund on their product, professionally written, professionally formatted… I’d be very proud to have you come help for my Help Desk. You are now immune for the rest of the day. Congratulations!
ALISANDE: [Commentary] It is a relief to know that I’m safe today. I think that even if I didn’t win this HackerSafe, I feel pretty confident that, you know, as long as I perform well, that I would probably do really well. So what I want to do now just be best in whatever I can for my team and help us win whatever we win.
BIGJASON: [Commentary] So do you see what I’m saying? Game on. Let’s get on to the next one.
LECTURE FOR THE DAY
JOEL: Our next speaker is one of the most leading experts in information products. We’re incredibly privileged to have him here on this stage today. He’s going to teach you some incredible things about info product creation. Make sure you take great notes.
Would you please help me welcome to The Next Internet Millionaire stage the energetic, the brilliant, the flamboyant Mr. Marlon Sanders!
[Applause]
MARLON: Ladies and gentlemen, welcome – to – Ninja Training! In the next two hours, you come here as average, ordinary marketers. And through out, you will leave this room certified ninjas! Are you ready to rock!?
PLAYERS: Sir, yes, sir!
MARLON: Are you ready to roll!?
PLAYERS: Yes! Sir, yes, sir!
MARLON: Are the ninjas ready?!
PLAYERS: Sir, yes, sir!
MARLON: Great.
JAIME: [Commentary] Marlon’s a character. I like him. It kept me awake, it was over the top, and he makes over-the-top work.
MARLON: You will not hear anything more profound than what I’m gonna tell you… right now. And it is this: How much money you make five years from now is not gonna depend on how well you learn your lessons here, unfortunately. It’s not gonna depend on how many partnership opportunities. It’s not gonna depend on how many ebooks you read. It’s not gonna even depend on how many products you create. None of that determines how much money you’re gonna be earning five years from now. There’s only one thing that really determines that. And that single factor is – your ability to confront.
There’s one reason some people make it in this business and some people don’t – it’s your ability to confront. See, you got to confront some technical things you’re not going to be comfortable with and if that causes you pain, if you don’t want to confront that pain, if you don’t want to deal with the hassle and you don’t want to deal with that side of the business, you’re not gonna make it. Or if you don’t want to have the guts to pay a little money in outsourcing and go through the trouble and time to outsourcing to somebody that may or may not do a good job, you ain’t gonna make it in this business. If you don’t want to confront creating a product when you’re not the absolute master of that product, you won’t make it in this business. See, you got to confront some things you’re not comfortable with. And that ladies and gentlemen, is why we’re getting ready to go into the ninja training.
CHRISTINE: [Commentary] Today was not the first time I heard Marlon Sanders speak and I was really excited to hear him again. He is just out wild but very, very knowledgeable. He’s a brilliant man and I learned some new things about Marketing, a new way of looking at things, and certainly, things that I’m gonna use again in the future.
MARLON: [Back to lecture] You’re gonna leave out of here being able to put together all those products and being able to put together those ideas and being able to make this happen in a way that you never would have been able before, if you learn just these three simple things: Offensive, Flanking, and Gorilla – these are three things you got to know.
Part One is the Offense: Ninja who attack the leader’s strength commit suicide.
You do not attack a competitor’s strength. Master ninja says, “Attack the weakness in the leader’s strength.” You’ve got to remember this. Attack the weakness; every strength has an accompanying weakness.
Why do you attack the weakness in a strength first than just any weakness? Does anyone care to hazard a guess at that, anyone?
THOR: If you’re able to attack the strength and destroy the strength, you destroy your competitor’s advantage.
[Commentary] Marlon is fabulous! I have never heard such a charismatic speaker that can grab your attention and hold on to it, and entertain through multiple personas… I mean, this guy – this guy is good! And I’m not – I wouldn’t want to be the guy following him, let’s put it that way. I don’t want to be the guy that speaks after Marlon, that’s not good.
MARLON: Now you all might just have to be doing this here in a minute, so if you’ve got some questions here in a second, we’re gonna take questions. Then you better answer and ask them because otherwise, you’re going to get kicked out of the program!
EXECUTION CHALLENGE
JOEL: Before we get started, Laura, we’re going to give you fifteen seconds to decide which team you would like to join.
LAURA: I want to go back to my original team.
JOEL: So you are back with Kiss now. And also, we’ll need to choose team leaders. Both teams, please confer…
Very good. Thor is the Team Leader for Bullseye. Jason, BigJason is the Team Leader for Kiss.
Here’s what’s gonna happen guys. You’re gonna prepare a marketing plan which will be presented to the entire group. You will choose a specific market and a product to sell to that market. You’ll present three short summaries of possible marketing strategies. You will choose one of those three as your main strategy then you will create four PowerPoint slides based on Marlon’s acronym: NABC. At the end, there will be a question and answer period where the opposing team will try to punch holes in your concept. The winning team will be joining myself and Marlon at one of the finest restaurants in Fort Collins. The other team will be meeting me in the Judgment Room tonight. You got two hours, get to your workstations, and your time begins… now!
[Bullseye group discussion]
THOR: Okay, so we have to find a need first before we find a product, there has to be a need.
NICO: What if we use something that we can use up there [24:11] as bottled water? It will only last because the water absorbs the chemicals of the plastic and the plastic absorbs the water…
THOR: So is the emphasis on the bottle or the water?
NICO: [Hidden from camera] No, it’s both. The water is a special type of water. It’s not your city water that goes through a processing plant that fills and puts it in a bottle.
MARLON: Guys, you got to focus this. Your – your – I’m unclear if this is about… what the Flanking move is? You’ve got to zero in on what’s the Flanking move and how are we gonna sell it.
THOR: [Commentary] This time around, we came up with a great product but literally, the entire thing came together in the last fifteen minutes. And I had absolutely no time to even read what I was going to be presenting. Charles was nervous about what he was presenting and, you know, Nico was going off in fifty directions so we weren’t even sure what Nico was gonna say.
CHARLES: The real angle is the glass bottle…
MARLON: One thing you might think about is there’s been a lot of really negative publicity recently about all the plastic bottles and how horrible for the environment they are.
NICO: Exactly. The plastic bottles leach chemicals out of the plastic to the water…
THOR: So I don’t now if we can use that particular benefit to ‘Flanking’ but…
NICO: Well, the difference we would put into this is we’re not just using any water. We’re using a special water from a special source…
THOR: Special source.
MARLON: If you could really hustle, you could crush the other team by applying it… coming up with a little logo, coming up with your slogan—
CHARLES: The design of the bottle itself could be a selling point.
THOR: I think like what Nico said, you know, you’re not just gonna walk into your local 7-11 and pick up a bottle of this water.
[Commentary] I was the Team Leader on this challenge and I don’t feel I gave the kind of performance that Joel is expecting out of a JV partner. I don’t think I did this time, I really let myself down.
NICO: We’re looking at a niche market like spas which are—
THOR: Or high-end restaurants, maybe?
MARLON: A very famous restaurant, like in LA, decided to stop selling bottled water to their customers – very foo-foo, famous restaurant, because it was so bad for the environment. So that would mean nobody’s delivering bottled water in a glass container to high-end restaurants currently.
Your time is running short guys… [leaves to join Kiss Team discussion]
[KISS team discussion]
MARLON: Lots of product category you can think of where there are still new innovations being made and tons of money are being made.
KISS: Phones…
Music Videos or videos…
MARLON? Music videos? Okay. Out of phones, music and videos, would you like to try to attack one of those – it would be either an Offensive, Flanking, or possibly Gorilla move?
JAIME: There’s a little lot of thing out there, like equipment to do your really basic webcam video but to put together… more of a complex video… like how to edit videos, that kind of thing, how to market yourself using video how to—
BIGJASON: Okay, there’s a phone that I think, if post directly leads to MySpace or something like that or one of those social numbers….. What about um, a phone that you can just update a post directly to YouTube and then…
JOEL: My Treo does that.
BIGJASON: Does it?
MARLON: It’s the same benefit as everybody else’s got, why buy it? Give me some unique benefits. You can be damn well ready to defend it against the piranhas when they attack you.
BIGJASON: The need is – easier and better way to post video to You Tube; and the solution, obviously, is – a better phone.
JAIME: Can you tell me how many videos are posted on YouTube a day?
BIGJASON: Yes, that’s s good research…
Here Alisande, here’s this [hands her some papers]. You can have that referenced. You can maybe… you can start you know …
ALISANDE: I’m starting… I have a bullet… I have uhm, a slide for each—
[Commentary] I couldn’t actually hear well. I was working on my part. I was doing the part – I guess the techie, in a way – I could hear the advice of Joel and Marlon and Heather, you know, they were, you know, adding some tips here and there and we were all so disconnected that we’re so busy trying to figure out what our roles were in the task that we couldn’t really focus on what they were saying, ‘cause you can’t focus on the advice someone’s giving when you don’t even know the heck you’re doing.
BIGJASON: We just discovered that Joel actually just took the video from his phone and then put it to his computer then put it to YouTube—
MARLON: Ohhhhhhh…
BIGJASON: …so it might be a Blue Ocean.
ALISANDE: ‘cause we’re thinking something that you can push right on the phone and—
MARLON: Wow. Yes, that would be Blue Ocean.
JASONM: Right now we have nine thousand three hundred and five years it would take in order to watch all the YouTube video footage…
MARLON: By the way, why don’t you do the research? [points to Alisande]
Or are you going to do the research? [points to JasonM who shakes his head] No? You suck.
[Laura raises her hand] Are you going to research?
LAURA: I’m really gonna research.
MARLON: Okay. Well you do the research and find out if there’s any other phones…
[Group mates start discussing among themselves; lots of crosstalk]
ALISANDE: Marlon was saying, you know, we got to figure out what—
[Commentary] –we were all kind of scattered and I didn’t think any one of us four was particularly the downfall of the group, like, “Oh, it’s your fault that you didn’t do your job well.” We all simply weren’t, you know, guided in a way and that’s—
[Back to group discussion] Is anybody listening to me? Hello! Yes… [trying to catch people’s attention]
LAURA: [Commentary] Right now, I feel like my toughest competition, female-wise, would be Alisande because she’s very strong-minded and she has – she’s very goal-oriented and she knows she wants to win this. She really does want to win this and I can tell and she’s going to keep putting her ideas out there and make sure that they’re heard.
JAIME: [Commentary] If I was going to pick somebody on my team right now who might drag us down, it might be Alisande. It might seem like a surprising choice because she is a strong person but I think that might be her downfall. She’s very strong, she’s very opinionated and she likes to have her opinions known and so sometimes, she can keep going and going and going.
ALISANDE: So I want to start working on a concept why we think this is gong to be a cool thing to for people to get…
JAIME: That would be phone companies because phones can—
JASONM: What do you mean… phone manufacturer? Like as in LG, Samsung? Or isn’t that what you [addressing someone not captured by video – not a Kiss team member] were saying?
JAIME: Yeah, that would be for offensive.
JASONM: Motorola? Those are our competitors…
JAIME: Those are our competitors for the one, but for the ‘Flank’, then our competitors are those who have a service like us…
JASONM: [Commentary] We knew right from the beginning we weren’t mulched in. We were not ready; we are not prepared. We’re – all they have to do is have a decent presentation and they’re gonna blow us away. It was tough going into that competition knowing that.
Presentation – Execution Challenge
[Team Kiss presentation]
JOEL: Team Kiss, are you ready to begin?
BIGJASON: Yes, sir.
Our market that we’re going after is YouTube. Video is very important to them. We want to build an easier, cheaper… and the way that we’re gonna do that is with… [takes something out of his pocket] a new cell phone – anytime, anywhere, any place, they can post it to YouTube with their phone.
JASONM: We’ve got to crush our competitors. We’re gonna create flanking by coming around and hitting them with a lower price.
ALISANDE: [Commentary] I would have to say that my toughest competitor is Jason Marshall.
LAURA: [Commentary] I’d say the toughest would probably be… still Jason Marshall, just because he’s got the great speaking skills and he can ad lib really well…
ALISANDE: [Commentary] And I tell you what, right from the beginning he’s always been a very, very solid presenter.
JASONM: [Commentary] I’m branded. I’m branded as the one that can do just about anything we’ve been asked to do. Every time we go do something, “Oh, is there anything else you can’t do?” So I’m tagged and whether or not the strategy is to take me out because I am strong or keep me around to, you know, help their team win. I don’t mind strategy as long as the deception doesn’t foul up…
[Back to presentation] YouTube is gonna be the creator of this phone. This is gonna be a product that is gonna be sent – YouTube is gonna be the manufacturer of this…
CHARLES: [Commentary] As soon as I saw that they were doing something with YouTube, I knew I had to rip them apart. And I kind of looked at them when they got up there, trying to make eye-contact with everybody, and kind of did one of those, like, “Don’t do it! Don’t do it!” [makes a flipping gesture with his hand on his neck] and I kind of felt like a jerk but, I mean, they were saying some things that I didn’t think were very good or valid.
JASONM: We’re gonna hit an age – the young, high school age that everyone of them has a cell phone.
BIGJASON: This YouTube phone will come with a service built-in so all you have is—
JOEL: Time!
Please step forward.
THOR: [Commentary] It was just asinine for them to pick YouTube as a product when we had Charles Trippy sitting on our team. I mean, literally, I was typing a note to Charles, like, “Isn’t there something already for that?” And he just waved me off. He was like, “I got it.”
JOEL: Bullseye group, you may now please interrogate your competition.
CHARLES: If you look in the options of YouTube, you can set-up a mobile device. I can take this cell phone I have right here and I would just type a text message and it will upload directly to my account. You could use any cell phone already on YouTube as it is.
JASNH: Right. Does it allow you to text message to go to the title and description on YouTube?
CHARLES: So you will have an all new phone just to be able to type this—
THOR: [Commentary] They weren’t able to come back with anything. We kept hammering and hammering ‘em, they couldn’t come back. We tried to hammer the people that were weakest. We tried to direct questions to individuals we believe couldn’t answer them. I directed that question directly at Big Jason, “So Big Jason, you gave a stat. What about it?” and he couldn’t answer the question.
JOEL: So you really don’t know how much it will cost to manufacture a phone like that so it’s purely hypothetical.
MARLON: I didn’t hear it! You’re a ninja! You attack! You don’t sit up there going, “Well… (inaudible language)
JOEL: I have a question for you guys. Has anybody here heard of LG Electronics?
LG is one of the largest electronics manufacturers in the world. LG is going to develop a YouTube phone. I can’t believe you guys did not google to see if any of the big competitors… I mean this kind of takes the whole Flanking approach – it’s decimated.
[Bullseye presentation]
JOEL: Bullseye group, you now have ten minutes to do your presentation. You may begin… now.
THOR: We all need water. Some people will drink a brand water, other people prefer something a little more high-end. And some of these higher-end establishments are not serving bottled water anymore and the individual, or the group, or the company that finds a way to develop a product that’s going to target that problem and solve that problem is gonna sell a lot of high-end bottled water.
CHARLES: Basically, the high-end restaurants are seizing the service of bottled water because of these toxins, and everything this bottle is made of is environmentally friendly. The bottle will be clearly made of glass, lean, and all, it will be a nice, sexy bottle – you know, like the nice 36-24-36 you know. You’re not gonna drop it. These bottles don’t fall.
NICO: There’s a giant that stands five thousand feet tall overlooking the rainforest canopy below. Her name is Bocanerunam. It is comprised of as the name states of Arenocin so basically, what we have here is a five thousand foot water-filter. Now can you imagine a better place to get pure, natural spring water?
JOEL: Bullseye group, please come forward. The opposing team will now have ten minutes to shoot holes in your presentation.
JAIME: Now why would you only target the restaurants? Why won’t you target all the people who carry water around, all the people who have water at their desks, all the people who could potentially use your product?
THOR: Because that’s not the target market for our product.
HEATHER: I thought it was a great presentation. I loved the PowerPoint. I love the way you guys put it together.
MARLON: Marketing is not uhm, ‘love thy neighbor’, you know. I mean, we’re really gonna love thy neighbor but in Marketing, it’s aggression and there was some aggression here but, come on! Think! Think! Think!
JOEL: In meeting the goals and objectives of this particular task, in the minds of all the judges, there was one clear winner that managed to do it over all the others. And that team is the Bullseye group.
[Applause]
JAIME: [Commentary] It’s really not fun sitting at the Judgment table – you have the three judges staring at you; they have water, we don’t have water. And… they just stare and then they’re serious and, you know, they do go on and criticize every member of the team and you don’t know exactly what’s gonna happen.
ALISANDE: [Commentary] I don’t care who gets eliminated! The fact is our team lost, that annoys me! Why again?! It’s like, “I don’t want to be here!”
JUDGEMENT ROOM
JOEL: Team Kiss. I’m sorry to see you here in this Judgment Room today but as you see, as far as the competition Laura, you’re here at this table…
[inaudible; continues to speak to the Kiss group but ended with a question] --that did not find… [referring to a key piece of research information they weren’t able to find]
BIGJASON: Laura.
LAURA: There was actually three of us. I start of doing the research on different things and then we start just trying to like, delegate different responsibilities to everyone else in the research and—
JAIME: Well it kept getting shuffled around. Originally, they said please look for this and then they said, “Ok, I need you to do uhm, name and logo, you should do that, you’re more graphics,” and then I said, “Okay.” I worked on that and then I was given the statistics.
JOEL: Jason, you were the Team Leader.
BIGJASON: Okay.
JOEL: What happened to the focus? Why weren’t people encouraged to stay in a certain task and see it through to the end?
BIGJASON: I was encouraging everyone to stick to what they were doing. Alisande – Powerpoint; Jaime, initially, the graphics and the research on the Treo.
MARLON: You know, they had a great idea Joel, [addressing Joel] because, as a matter of fact, a really big company is doing the idea. The other team, nobody’s coming out with Costa Rican water any day soon. They [referring to Kiss] had the winning idea, they had the winning hand. The fatal flaw of the plan was not finding L&G [referring to LG Electronics]. How many seconds did it take you to find upstairs?
JOEL: Fifteen.
MARLON: Fifteen. So we had three people doing research for two hours total and we couldn’t find what Joel found in fifteen seconds.
HEATHER: Jason [referring to Big Jason], why did you pick a product that none of you know anything about?
BIGJASON: Because we finally had a task where we had someone with familiarity. Have you seen—
HEATHER: With cell phones?
BIGJASON: No. The alternate.
HEATHER: Someone on your team had—
BIGJASON: That was the alternate.
HEATHER: Someone on your team knows about YouTube?
LAURA: No, we had a different product.
HEATHER: So what happened?
BIGJASON: It was gonna be a posture product because I have a background in that.
MARLON: The instructions were to choose a target market, then choose your strategy and come up with a product based on the strategy. What he [referring to Big Jason] was recommending was taking a product and then trying to create a strategy and then defend it starting with the product. That was not the assignment.
JOEL: You were moving backwards. Big Jason, you’re the Team Leader, who should take the bullet for this?
BIGJASON: Jaime and Jason [JasonM].
JOEL: Really? Why Jason Marshall?
BIGJASON: No particular reason. I’m not singling anybody out. I just have to pick.
JOEL: I think you should take the bullet. One person should take the bullet. You’ve named both of them, you know, why pick on Jason and Jaime? Obviously, Alisande’s not touchable. What about Laura? What about yourself?
BIGJASON: All the contradictory information that we got. We have the whole thing, we were all going on notions and we were all wrong. We had no idea, we kept on fighting so it just turned everything around, so I can’t point at anybody and say, you know, “It’s your fault. You screwed up the worst,” you know, “You need to go.”
MARLON: Second fatal flaw was deciding to pitch a product of which an expert in that product, was on the other team; really, really, really bad idea.
HEATHER: That should have been the first thought: “Oh, Charles is on the other team.”
MARLON: He killed you.
JAIME: We also shouldn’t have let him kill us. I mean, their product, their bottles of water, glass bottles shaped like that, you know, we shouldn’t have let, in our presentation, we should have stood up for our product because even though you could key in, it’s not the same thing as what we were describing—
MARLON: You didn’t stop L&G [LG Electronics]…
JAIME: So we should have stood up there and said, “You know what, yes! Yes they have that but it’s not the same product.”
HEATHER: There was no cohesiveness between what you, and you, and you, and you, and you were doing. [Referring to each Kiss member]
MARLON: And I don’t understand that Heather, why was that? I don’t understand that lack of cohesiveness?
HEATHER: Well I think ‘cause the leader didn’t bring it together and say that this is what we’re doing.
BIGJASON: Exactly, that’s what I’m trying to explain. We had a path, I had the time laid-out, I had everybody assigned to everything...
JOEL: The best-laid plan.
BIGJASON: That’s right.
JOEL: Jason [addressing JasonM], who should take the bullet for today?
JASONM: For tonight I have to say Jason Henderson based on the leadership of it. I would have followed him be wherever – be it with the posture thing – I would have gone that way.
JOEL: I think your presentation tonight was, you know, from yesterday has ratcheted up a little bit. You’re a little more confident.
Laura, who should take the bullet?
LAURA: I would say Jason [Henderson] just because of the leadership and he did have a lot of good ideas and everything and maybe we should have gone with the posture, but in the end we were just so far everywhere. It was just so…
JOEL: --not put together.
LAURA: Right. From one task to the next, it was just… I had no idea what’s going on.
JOEL: Alisande, you’re untouchable tonight. Tell me, where do you think the responsibility for this task should lie?
ALISANDE: I felt totally disconnected from the whole entire group and then at last, when we had to do the presentation, I just had to—
JOEL: A name please.
ALISANDE: Anyways, just because of the leadership, I would have to say Jason Henderson.
JOEL: They’re coming up with you [addressing Big Jason] again and again.
BIGJASON: Right.
JOEL: Jaime?
JAIME: I think I feel the same way as my team mates. We needed a time line and somebody to be saying, “This is where we need to be here, this is where we need to be here, we should be at this point.” “What do we have?” “What are we looking for?” And I felt that we were scattered probably most because of leadership. So I guess I will also have to say, Jason Henderson.
JOEL: Okay.
Jason, [addressing JasonM] I know Big Jason named you and honestly, we didn’t see much out of you. You did your part in the presentation and you’re probably a little out of your elements on this task but you did come up with a key piece of data that salvaged the critique somewhat, and that was the information on Verizon-telly service.
And Jaime, you did as you were told and the direction was a little unclear. I think you guys were unsure of who was doing what and maybe the team could have helped, in general, to bring that focus back but I really enjoyed seeing you ratchet up your presentation on stage. I’m starting to see you shine there as you get more comfortable and that tells me that there’s potential there for partnership.
BigJ, Laura… back and forth, BigJ, Laura: both very bright, both youthful, both have lots of potential, both with big dreams… but this is a game and somebody’s got to go. [Heaves a sigh]
Laura, you barely stayed by us because that whole Sandbox thing was an utter disaster…
Jason… [addressing BigJ] [inaudible] --I have yet to see the potential there. And because of that, I’m sorry to tell you you’ve been eliminated from the competition.
BIGJASON: Yes, sir.
JOEL: You have your eCOMMerce chips that you --[barely audible]—here. You now have the opportunity to keep them all or to give your eCOMMerce chips to whomever you choose, either at this table or in the other team.
BIGJASON: I’ll give them to Laura.
JOEL: [Barely audible but commented about Laura receiving Big Jason’s chips.]
LAURA: Watch out.
JOEL: Thanks, guys… [Barely audible but seems to dismiss the players from the table]
Commentaries
ALISANDE: I’ve been frustrated with working with Jason Henderson but I’ve never enjoyed seeing anybody go home.
BIGJASON: I think it’s just part of the game. I had a feeling eventually it was gonna be me.
NICO: Jason Henderson’s been alienating himself since the time we got here and, you know, that is kind of the general consensus with everybody and that was pretty much well-known.
BIGJASON: I was the only one with a lot of really good skills and it was just really imbalanced so I did the game to target, you know, different types of people.
CHRISTINE: Jason doesn’t really go out of his way to make friends. He seems to be very self-serving and he’ll be friendly when he sees how it might benefit him.
BIGJASON: I’ve got a speaking engagement coming up and I’ve got about five joint ventures all waiting for me to get back to ‘em…
JASONM: He’s kinda excluded himself. We sit down to eat, he’s in a different table; whenever you’re talking, he’s gone off by himself. He was nice to me at times – I want to say he’s a nice person, but I kinda looked right through it and thought he was being very fake in the way of being nice to me.
BIGJASON: I’ve had phone calls and emails I haven’t been able to respond to while on the show so I’m just gonna get back to what I was doing before.
THOR: Boy, you know, sometimes you’re really rude to people like this morning, when you just trashed that poor lady at the front desk by not having your dry-cleaning done on time. That stuff’s not cool man, don’t do that.
BIGJASON: You know, some of the things are not my strengths and some of the things are not geared to a lot of people’s strengths so, you know, some people react better to certain situations than others and ah, you know, I don’t react to certain situations in the right way or the best way so…
JAIME: I wasn’t very sad to see Jason Henderson go.
CHRISTINE: I’m glad to see Jason Henderson got sent home.
LAURA: I felt bad for Jason and everything ‘cause I really like him and I didn’t want to see him leave.
BIGJASON: Uhm… yeah, I could say I’m set.
[Dinner with winning team]
NICO: [Commentary, but only his voice is heard] We are all in The Melting Pot here in Colorado and Joel Comm is taking us out to dinner…
THOR: I’ll try something new today. It wouldn’t be the first time…
[Christine laughs]
NICO: [Commentary] We had worms for breakfast and fondue for dinner.
JOEL: Alright, a toast to today’s victor – Team Bullseye [everyone toasts and clinks their wine glasses]. Tomorrow is another day. Cheers.
BULLSEYE: Cheers.
[End Credits]
JASONM: [Voice-only Commentary] Sometimes you’re forced to do something that you don’t want to do but you got to do anyway. You got to take some risks, you’ve got to take some challenges and recognize when you are weak; and when you recognize that weakness, work with it and try to overcome it.
JAIME: [Commentary] I hope it’s not a bowl of cockroaches tomorrow… ‘coz I’ll leave the room.
[Some scenes from the next episode are shown]
[Few Words from Joel Comm]
JOEL: The growth of the internet has led to more opportunities for prosperity than ever before. The myth of ‘making money online from home in your pajamas’ is no longer a myth. The internet has made it a reality. Now, I invite you to become a part of this group of entrepreneurs by becoming a Next Internet Millionaire Insider. As a member, you’ll receive Your Own Internet Business on CD-Rom shipped directly to your door. This CD is packed with video tutorials and instructional eBooks, website templates and 64 products that you can begin selling online immediately. It has all the tools and resources you need to get your internet business up and running quickly. And, as an Insider, you’ll have the ability to ask questions, participate in exclusive tele-seminars, and receive access to a special ‘Members Only’ website. To learn more, go to www.nextinternetmillionaire.com and enter your name and email address in the form on the page.
Thanks for watching The Next Internet Millionaire. I look forward to seeing you as an Insider.
Just in case something unexpected happens, we are playing with the Schrock Innovations website this evening to prepare it for the launch of Schrock Desk on Saturday.
If the site is down, don't worry - it will be back up soon.
Everyone knows that remote PC repair has been around for a while now. Everyone in Lincoln knows that Schrock Innovations has been repairing computers for close to 8 years now.
Now Schrock Innovations is preparing to combine its award-winning service and support with the power of remote PC support to create the most versatile and inexpensive computer repair and support option ever offered in Lincoln.
On Friday at 10:00 AM, the Schrock Desk will be available to all Schrock Innovations customers for a free 15-day trial period.
The Schrock Desk allows you to use as much or as little computer help and support as you need for one low monthly price. Starting at only $30 a month, the Schrock Desk is the most cost effective and versitile computer support and repair service ever offered in Nebraska.
With the Schrock Desk small problems that have baffled and annoyed you in the past can be easily solved over your high-speed Internet connection without the need for an in-home technician visit or a lengthy in-shop repair.
The Schrock Desk is perfect the perfect way to solve a computer problem like when Norton Antivirus won't install right, or when you are having trouble getting an envelope to print in Word.
At the same time, the Schrock Desk can be used for simple support questions setting up your new email account, or looking over a setting change to make sure your PC is configured properly. Whatever question you have about your PC, the Schrock Desk has the answer.
If you are a Schrock customer, you will be receiving an email shortly with instructions on how to sign up for your free trial. If you are not a Schr0ck customer yet, the service will be opened for you next week with a special bonus offer for subscribing during the initial launch.
This is going to change the way you look at your computer problems and how Schrock Innovations solves them for you. The Schrock Desk is coming. Computer problems beware.
I am happy to report after many unanticipated delays the Maintenance Checkup Home Edition Version 2 (MCHE V2) is almost ready for an official launch!
We know a lot of you signed on as beta testers about 5 months ago, and your 90-day trial subscriptions have expired.
After consulting with Adam on the development team, we have decided to officially open the MCHE V2 to all users new and old for a brief time while we finalize the launch.
If you have the V2 installed on your computer, simply run an update and you will find that your subscription has been reactivated. If you have not tried the MCHE V2 yet, feel free to download the program free at http://mche.schrockinnovations.com.
There are still a few Vista implementation bugs and we are waiting on a security certificate from Microsoft to help take care of some of those "Cancel or Allow" boxes that are popping up from time to time.
If you are using Windows XP your experience should be next to flawless.
Note that you must have the .Net Framework 2.0 installed on your PC for the Home Edition V2 to run properly. If you don't have it you will be directed to install it.
Let us know what you think!
For those of you who are embedding the video of the Next Internet Millionaire on your blogs and websites, you will soon realize that search engines like Google don't think much of the high quality video content of the NIM episodes because Google can't watch them - it has to read the episode.
To help those with NIM content on their sites, I am proud to announce that I will be posting transcripts of each show on my blog. You may use any component of the transcript that you like - or the transcript in its entirety - on your website. The only requirement is that you place a link back to this blog giving credit for the content.
The transcript for Episode 1 is done and posted at:
http://www.thorschrock.com/2007/08/17/episode-1-of-next-internet-millionaire-is-live/
The latest incarnation of those annoying "You have an e-card" spam emails is an attempt to trick football fans into installing a "tracker.exe" football team tracking program.
If you get an email that looks like this, don't open it or click on any of the links within it!
Football Season Is Finally here!
Get all the information you need for every game.
Keep on top of all the games with our online game tracker:
http://69.247.188.34/
These emails are becoming increasingly more sophisticated. The Storm virus is responsible for infecting millions of PCs world wide and linking them together in what is currently the only "supercomputer" ever controlled by a criminal enterprise.
You can read more about this at http://blogs.zdnet.com/security/?p=493
Every week I do a radio show that about 2,500 people listen to on any given Saturday. Compute This is the highest rated weekend AM program in Lincoln and we have always been happy with that.
For those who could not listen because they had to work, we have also made the shows available for download from the Schrock Innovations website.
You might have noticed that the frequency of our website posts had slowed. That is because we were pouring our effort into a new video delivery method that will allow you to watch the radio show as you listen to it.
This is all still VERY beta, so the focus was a little off on the camera and the battery died in the final segment. With that said though, it is still going to be awesome to be able to watch the show as you listen to it.
So without further ado, here is the August 25th show, with the first draft theme song introduction and studio video!
You can also enjoy a full transcript of the show here:
Hosts:
THOR: Thor Schrock
CHRIS: Chris Goforth
CARL: 1st Caller
SAM: 2nd Caller
PETRO: 3rd Caller
MARGE: 4th Caller
VOICE-OVER: Thor Schrock Innovations present: Nebraska’s No. 1 independent computer-repair company. With offices in Lincoln and Omaha, this is Compute This…
[Radio theme song plays over]
CHRIS: Good morning everyone! It is time for Compute This 1240AM KFOR, Thor Schrock’s Schrock Innovations. Join us… as he does. Live again –
THOR: [crosstalk] Absolutely!
CHRIS: -- taking us away now.
THOR: No, no, no. We’re in for the long haul, folks! Right here – Compute This! 489 1240 # 1240, get your questions answered. Now, I did have a customer request, last week in the field, specifically for the show, Chris.
CHRIS: Oh, really?
THOR: Yeah. And they said, “That Chris guy, he’s awesome. You know, he’s great, he’s beautiful. But Thor, you know, you need to slow down. You talk too fast!”
So, well you know, we’ve only got an hour. I try to get as much in that hour as I can so we’re going to try to slow it down a little bit today and see if we can get the same amount of content in, but talk a little slower so people can understand me.
CHRIS: Well, Thor -- [crosstalk]
THOR: Well, you’re faster than me! [crosstalk]
CHRIS: Oh okay. Well I was wondering if I was included in it.
THOR: No, they said you’re awesome.
CHRIS: I used to have that problem back when I was in retail, before I got into radio and everything… I was a mile-a-minute.
THOR: [laughs]
CHRIS: It was one of those things where I went to visit one of the old stores I used to work at and saw some of the old people that I used to, you know… used to work with all the time, and the first thing they said was: “You know, you talk a lot slower than you used to.”
Well, I’ve learned over the years that people don’t understand [starts talking fast] when you talk like this and you’ve really got to slow down a bit.
THOR: [Laughs louder]
That’s what I’m learning too, so thank you for the feedbacks. See, we are always receptive to our customers’ needs and requests so I will make an effort to slow it down a little bit and get the same amount of content in the one-hour, as we normally would, but just a little more, understandably.
CHRIS: There we go… 489-1240 # 1240 is the phone number to call if you would like to get into the show and ask your question of Thor; pick his brain a bit about computers if you are having a small issue, we’re here to give you free advice --
THOR: Absolutely!
CHRIS: -- and while we’re waiting for people to call in… one thing I want to bring up, and I know that you are very limited in what you can talk about because of all the papers you had to sign, but the first episode of The Next Internet Millionaire was released this past week.
THOR: Yup. I posted it up on my blog over at thorschrock.com. You can watch the episode right there on my blog: a 51-minute episode.
CHRIS: Yeah, it was a lot longer… I thought it was only even a half-hour show. To watch it, it is like 9:30 and then… I can’t watch it – [crosstalk]
THOR: To watch the rest, you’re going to have to come back later but you can actually… the nice thing about Revver, which a lot of people haven’t heard about Revver, you know, there’s YouTube for videos and there’s Google video and then there’s Revver.
You can actually right-click on Revver and go to full-screen mode. I watched in a 19-inch wide-screen last night with my wife, you know, in our bedroom. We were just laying there, before going to bed, “Let’s watch the show.“ We put it on and we just watched it and she smacked me a couple of times for saying stupid stuff and – well, you know, ‘what the heck,’ you know.
Actually this first episode, if you’re going to watch any of the episodes, I would definitely recommend you watch the first episode. I certainly got the smack-down laid on me in this episode, so a little humbling in the first day – very first day.
CHRIS: How far into it? ‘Coz I got about twenty minutes in…
THOR: Haha. Oh, you missed all the criticism of me then – the last third of the show.
CHRIS: Oh, okay. Yeah. [crosstalk -- lots]
THOR: It was a learning experience and I learned quickly. But nevertheless, watch the episode – it’s awesome. You’re going to really enjoy it. If there’s a lot of drama in there; the personalities really come through. And that’s one of the things you’re going to really appreciate on the show – is that it’s not just a bunch of internet marketers, real stuffed-up, “Oh, were gonna make a bunch of money on the internet.”
These are real people that have real hopes and dreams and a diversity of backgrounds. So check it out, folks – thorschrock.com. Conversely, we can also go to nextinternetmillionaire.com. Oh, and one little request: There’s a forum on nextinternetmillionaire.com. I am prohibited from posting in that forum because I am a contestant. Some contestants broke that rule last week and they got the smack-down laid on them.
CHRIS: That really --
THOR: Yeah, we’re not supposed to post on the forum. We’re not supposed to talk about the contents of the show so I can’t answer specific questions about what happened in the episode. I can talk about the episode and I can talk in generalities about you know – ‘You should watch it.’ ‘This is why you should watch it.’ ‘Check it out.’ [crosstalk] All that stuff.
I can’t get specific. Some people on the forum got very specific and they’re not supposed to do that. Now there’s a place in the forum, it’s kind of scary, because here’s a forum that’s specifically dedicated to talking about – YOU. And, you can’t say anything back.
CHRIS: Ho ho ho… Nooo.
THOR: And so, you know, I would implore my wonderful Compute This listeners, ”if you’re listening to the show, check out The Next Internet Millionaire forum.” It’s at nextinternetmillionaire.com/forum. There’s a little link at the top for the next internet millionaire website. I put a link to it on my blog and you can register there, registrations’ free, and you can put up a post.
You know there was one guy who said, “You know Thor, you kinda had to lay the hammer down in this episode.” [crosstalk] If Thor laid his hand down… yeah, I get it.
And so, anytime anybody might jump in there, I would certainly appreciate being defended. So with that, thank you, that’s all I can say.
I wish I had a [makes drumming sound-effect] sound-effect to that available. [crosstalk] I thought that was pretty fun too – Thor laid his hammer down [Chris laughs in background] – love it, love it!
CHRIS : So what do we have coming up on the show today?
THOR: Well today, folks, we have a pretty cool week actually coming up. Doug has been kicking rear in our shop. We’ve been cranking out computers, getting faster and faster, back up to our normal parse speeds again. We finally have eradicated ourselves from the entire maintenance Check-up Sale and the remnants of that. That was unbelievably huge! I mean, that was three weeks to ago.
We had so many computers coming on the last day of the sale, like this is unusual, but… so we have eradicated that, we are good to go there, we have a new hire. On Monday, Ben, is going to be joining our team at Schrock Innovations.
Ben actually owned his won computer repair shop in Omaha for a while after he worked there for a number of years. He is extremely knowledgeable and he is an outstanding bench tech. We actually asked him to come into our shop and work for a half-day, unpaid, just sow e can get an idea of what we could expect from Ben, and we were impressed. We were very impressed… beyond smart. We basically handed him a checklist and, “Do these things to this computer.” “No, here’s how to do it, here is how we do it, and nothing like that…” – it was exactly like we wanted. The exact level of service, everything, because he owned his own shop. I mean, he knows what people expect and so boom boom boom boom boom (like a machine gun) down the list and it was just amazing. So, we are looking forward to having him join our team on Monday so if you want to call and give Ben some grief.
He’s a little shy the first time he worked so the first day he was a little mousy on the phone so… feel free to call him and ask for Ben and just ask him some silly question like, “How many transistors are there inside a standard mother board?” -- and just see what he says, I’d be curious.
[Both hosts laugh]
CHRIS: “Will you work on my 75 MHz computer?” [Then laughs]
THOR: “Yeah, I had a Tandy TRS-80. It’s 1.7MHz. Can you do maintenance check-up on that?”
CHRIS: “I like to upgrade the Vista.”
[Both hosts shares a laugh again]
THOR: “Am I compatible?” Call and give him a hi, I do these to all my employees and they all get like, “What are these calls?” and all the other employees are just sitting there snickering [crosstalk], you know. They know what’s going on.
CHRIS: Welcome to the team.
THOR: Yeah, exactly. He’s an awesome guy and he is going to be a great addition to our team. But perhaps the biggest news of them all from the last week, I have not even had the chance to blog about this because we just did this yesterday – we are moving our Omaha Service Center.
CHRIS: What? Where are you moving to?
THOR: Well actually, there are a few different reasons behind it but the main reason is we had a 1500 sq. ft. retail bay…
CHRIS: Yeah…
THOR: -- and it was very conducive to the kind of repair work that we do. But the trouble is the kind of repair work that we do, we do it all in Lincoln. All the computers in Omaha come to Lincoln for repair work and go back to Omaha again.
So why did we need a 1500 sq. ft. retail bay for repair work that we weren’t doing? It didn’t make sense and so we came up to the point, our lease here in October – it was time to decide if we were going to renew. We said, “You know, maybe it’s time to look somewhere else. We needed a little more segment of office space to promote what we were doing for Schrock Desk and web design… we needed a conference room, things like that.
So we actually broke the Schrock Innovations computer repair mold and we successfully leased the entire second floor of an office building in Omaha, downtown Omaha.
Yes, it is a pretty big step and so we had Cox Communications moving all of our internet and phones service over and all the employees came and all my staff was like “Oh boy, we’ve got to move the office,” and I broke down. I did hire a moving company. We didn’t make the computer programmers move their own desks but I did make them put it back together again.
CHRIS: Well there you go. At least you made them work.
THOR: We bought everybody pizza. It was a fun day. Everybody got all hot and sweaty because the air-conditioner was being repaired on the second floor. We were one day early for that so we had to move up, in the heat and humidity. But it is awesome! I have an office now with two banks of windows which lets an awesome natural light for video content, my friend… video.
CHRIS: Yeah, it’s coming at you 4891240#1240… we have a few lines open, if you like to call in and ask a question of Thor Schrock of Schrock Innovations. We’ve got to take a break. We are also going to talk with Dale Johnson – he is over at Ideal Grocery until noon so hold on tight…more of the show coming up, right after this on KFOR.
[short break]
THOR: Thank you much very Dale , we’ll check in with Dale a few more times… this hour, but we are back on Compute This on 1240AM KFOR, Thor Schrock of Schrock Innovations… In The House!
CHRIS: -- here to answer your questions. 489 1240 # 1240 on your all Alltel Wireless. We will take care of the call for you…
THOR: -- absolutely!
CHRIS: Call, hold on the line, your call will be coming up next… very, very soon. Haaah!
So where are you moving to? We never really actually got an address or anything like that—
THOR: Yes. For those of you who listen in Omaha or who have family in Omaha that have used our Service Center and there’s a lot of Lincoln residents who do that, we moved from our location on 81st & Maple to 511 Turner Blvd. It’s right on the 30th & Dodge area there…
CHRIS: Okay…
THOR: It’s a really nice office complex. It’s a Realty Management company on the lower level and we are on the 2nd floor.
The only downer is there’s no elevator and you have to take the stairs to the 2nd floor and there’s about a dozen stairs. So it’s not terrible but you know it’s one of the concerns we had. If we had customers coming in here who may not be able to do the stairs, we’re going to have to come downstairs and accommodate them.
They are remodeling the 1st floor. I did take some video while we were moving in; everybody that was moving stuff. It was kind of funny…we hired Mike’s office-moving company. They had like four guys there and each guy that came by, “Are you Mike?” “Are you Mike?” [crosstalk] “Are you Mike”
CHRIS: “No.” “No.” “No.”
THOR: “Where’s Mike?”
“Mike? The only thing he moves is his (beep beep) from the couch to the refrigerator and back.”
And I’m like, I’m holding… do they not see the video camera? And I’m like – “What do you think about Mike?” And all these guys, except for one of them, said something bad about Mike.
CHRIS: Hah!
THOR: And I’m like--
CHRIS: -- maybe they were just joking?
THOR: “You guys—“ finally at this point I’m like, “You guys see the video camera, right?”
“What? You’re going to send him a copy of the tape?”
I’m like, “Well I’m going to put it on YouTube.” And I’m going to put his name as a tag.
[Crazy hosts laugh ]
So there was one wise man in the group. One wise man who said, “Mike is an awesome boss and I’ll appreciate my promotion.” And he still has a job. [Hosts share laughs again] He’ll probably get promoted.
Oh man, these movers, they’re a strong as oxen. They just grabbed the 100-pound desk and picked it up, walked away with it and you’re just like, “Ohhh…” [Presumably stare in disbelief] That makes my back hurt just looking at that. Some guys just have all the muscles. Thor is not built for moving furniture.
CHRIS: No, no. That’s why you were in computers.
THOR: Yeah, exactly, exactly.
CHRIS: 489 1240 # 1240 on your Alltel Wireless….we go to the phones.
We have Carl on the line. Thank you very much for holding on… Carl, what’s your question?
CARL: Well, first of all, I want to say thanks for the offer last year with the Norton Anti-Virus that you guys had.
CHRIS: Yes sir!
CARL: And my subscription is coming up here due and I came across the Norton Anti-Virus for up to 3 PCs.
CHRIS: Yes.
CARL: Q. I was wondering, if you guys install it on my one computer, what should I look for -- pitfalls, down-steps or something, that I might come across when trying to install this new product here.
THOR: Okay, if you buy the retail version of Norton, about fifty to sixty percent of the time, installation will go perfect without a problem. The remaining amount, the remaining times, actually, you will have a little bit of an issue which will require you to do some removal tools and stuff like that. So, the easiest thing that I can tell you to do, the first thing you should do is remove the old version of Norton Anti-Virus from the computer. Do not try to install over the top of it or you’ll have a problems. So uninstall the Norton, I believe it would have been 2006, is that correct?
CARL: I believe… yeah, that is correct.
THOR: Remove the Norton 2006 from the computer. Of course, you go to your Add/Remove Program.
Go to Start Control Panels Add/Remove Programs
And then find the Norton and remove it. A lot of people, they don’t remove it and then the computer will ask you to restart and say, “Oh sure.” They restart and then they’ll immediately put in the new CD and try to install the new Norton and that it’s the mistake that most people make.
Norton, we have found, is that chances of a successful installation increase dramatically if you allow a computer to reboot 2x after you remove the Norton. So the first reboot, certain files are removed from the computer that aren’t needed anymore but after the second reboot, the rest of those files are removed, and that will greatly increase the likelihood that your Norton will install properly because the dilemma that a lot of people find is, you know, we sell the Norton Anti-Virus for $99 and the Norton Internet Security for $149. Well, obviously if you go to, you know, Walmart or any of the other box stores, you’re going to find the software cheaper in there – anywhere from, “On Sale for $40” all the way up to “$80” depending on the version you get.
Well, the trouble with that is if you try to install it and something goes wrong and you end up calling us for help and you pay us a $100 for a bench-hour of labor for fixing your computer… well you’ve now paid $140 or $180 to get that Norton on the computer. It might have been cheaper for you just to buy it from us $150 in the first place and then you get the full one-year warranty that we offer on the Norton throughout the entire time you have it. So if anything goes wrong, you’ve got us right there and you don’t have to call the guys in India.
So now, the interesting thing is the 3-PC license. What that allows you to do is install the Norton on up to 3 different computers in you home.
Have you already purchased the software?
CARL: Yah, I’m looking at it right now in front of me.
THOR: Okay, that’s good. One thing I was going to say is that the actual… it’s kind of shady, the way they package this stuff because you probably paid… “Is that Norton Anti-Virus?”
CARL: Norton Anti-Virus 2007.
THOR: You probably paid about $80-$90 for that 3-license box, right?
CARL: Well, you’re probably right but I’d rather not say.
THOR: No, no. That’s all right. I don’t care.
CARL: I got it for like under $30.
THOR: Ok, good. Then you did the right thing.
There are two boxes that they have on the shelf and one says, “License is for up to 3 PCs” and a great big thing on the front of it – they charge $80 for that one.
And then they’ve got the $30 or $40 version sitting right next to it that has a little tiny print on the box.
Well the software’s exactly the same. And so, a lot of people go out and buy the $80 version thinking that, you know, it makes sense if one PC costs $40 or $50 or whatever. At three PCs for $80 is a pretty good deal and so they buy the more expensive one when in actuality they could have gotten all 3 PCs for the same price anyway.
So as far as that goes, as long as you remove the Norton from the computer first, reboot your computer two times, and then install the new Norton – everything should, in a perfect world, work out.
Now there are those times when it doesn’t and if something goes wrong you can give us a call. We’d be happy to help you out.
CARL: All right, thanks a lot!
THOR: Not a problem.
CARL: And welcome back.
THOR: Oh, thanks! It’s good to be here.
CHRIS: Thank you very much for the call, Carl! 489 1240 # 1240 on your Alltel Wireless is the number to call, if you’d like to get into the show.
You all right there?
THOR: You’re so excited you know?
CHRIS: I was just saying, “I’ll leave a moment for you to talk and you go and cough.” [Laughs] Good timing.
THOR: You’re a professional. You should see the signs of cough distress.
CHRIS: What else am I suppose to say?
THOR: Please – beeeeeeeeeeeeeeep. This has been a test. No, no.
Anyway, it’s going to be a pretty awesome – this new office that we have in Omaha. I mean, I haven’t had a whole lot of time to spend at any desk and so I’m so backed up on emails and web things. And funny, from this Next Internet Millionaire program, I’ve actually had people contacting me asking me to develop websites, which isn’t out of the ordinary, we advertise that.
CHRIS: Yah.
THOR: But no, these are special websites. These are the kind of opportunities that you see maybe once a year, once every two years. We’ve had a meeting with a company in town here that sells house plans and they wanted to have me put together a website for them that would sell their house plans. And I said, “Well, golly, we can do that, and you know, we can put a standard e-commerce website together and put your house plans on it and you might sell a few to some contractors here and there, but, you know, at $500 a plan, you know, instead, why don’t we set-up a subscription website where your contractor-customers are going to pay $30 or $50 a month and they get three new house plans every month. And it seems counterintuitive – you’re giving somebody $1500 worth of house plans for $50. But if you get a thousand subscribers… are you happy then? I mean, that’s how much…you know, you’re making a lot of money then. You’re giving the same 3 plans to everybody.”
And they were just, “Wow! That’s amazing!”
I had another opportunity. There is a website that I would encourage you to check out: sidehire.com. They wanted me to explore some options with them to perhaps get their website launched into the local Lincoln community a little bit faster than it is being launched right now.
So we have some exciting stuff going on there but a lot of the stuff that I picked up either directly or indirectly from Next Internet Millionaire is playing a huge role in that.
CHRIS: Well good.
THOR: So if there’s anybody out there that has an idea or has a project that they think is just a home run project and they’ve just been looking for the right partner to try to make it go off the ground, I’m not saying we work for free, so that is one thing I will put out there right away. But on the other hand, if there’s a good opportunity – we see opportunities too – give us a call 423 9595.
CHRIS: The other number 489 1240… that’s for the show right here, right now – to get in and ask Thor a question about your computer. Time to take a break --
THOR: Yup.
CHRIS: We’re going to check in with Dale Johnson on Ideal Grocery at 27th and F as well, so don’t go anywhere, we have a lot of stuff happening… it’s Compute This on KFOR.
[Music Interlude]
CHRIS: Thank you very much, Dale! We’re back on the show! It’s Compute This on 1240 AM KFOR Thor Schrock at Schrock Innovations joining us 489 1240 # 1240 on your Alltel Wireless…
THOR: Absolutely! We got some gadget news coming up here for you, folks!
CHRIS: Ooh! I like gadgets. [crosstalk]
THOR: One of the drawbacks of the IPhone –
CHRIS: Drawback?
THOR: Yes, that’s right --
CHRIS: What?!
THOR: --there’s one thing about the IPhone that is just not cool but that’s coming up here on the show. Also, shame, shame on Dell. Oh, did you hear what Dell did?
CHRIS: No, what did Dell do?
THOR: Oh, oh, horrible, I have to tell you about that sometime.
CHRIS: Dell, not Dale.
THOR: [laughs / crosstalk] No, we’re talking about Dell computers, as in Michael Dell. In what way is Vista better than Macintosh OSX and better than Linux? Should I buy a Psystar?
CHRIS: Oh now you’re just ticking people off.
THOR: Oh yeah. All kinds… [crosstalk]
CHRIS: You just got everybody upset right there.
THOR: Right now 489 1240 # 1240. We’re looking for your phone calls. We have the Callers Courage Prize Package that I may have neglected to mention. We have these thorschrock.com pad folio – the ThorSchrock.com Pad Folio. And what that is, is a 9 inch tablet basically in a nice leather zippered case, that’s monogrammed, the whole bit… yours free just for calling the show this afternoon at 489 1240… we’ll drop the end of the show and let you know who wins.
CHRIS: Well, last week, it’s kind of funny. A friend of mine – I’m on Facebook --
THOR: Yes….. [crosstalk] Facebook.
CHRIS: Surprise… you know. Yes, Facebook. And a friend of mine sends me a little message saying, “You’re hosting the computer show with Thor, right?”
I’m like, “Y--eah?”
“I was Spencer. I’m the one who won.”
THOR: Ha ha ha ha ha. What a small, small world.
CHRIS: I didn’t even recognize his voice. You know, I hear him talk in person but you hear people on the phone, it’s completely different.
THOR: Well yeah actually, I got my Facebook profile. I haven’t done anything with the page but I got the account set up. I have to add you as a Facebook friend or something…
CHRIS: You should. You should.
THOR: For those of you who don’t know what Facebook is, it’s kind of like MySpace, except, not as popular.
CHRIS: Yeah, yeah. And when it started out, it started out as just like… “college” only and “college” and “high school--”
THOR: Yes, that was their target market.
CHRIS: And then very recently, I believe it was in the spring, they said, “We’re going to let everybody use it.
THOR: Yeah, there was the MySpace targets the teenyboppers, but it’s so popular just about everybody has MySpace. [crosstalk] If you’re a company and you don’t have a MySpace profile for your company name --
CHRIS: It’s not like having a blog --
THOR: Well, you need to get it because somebody else is going to get it if you don’t and they can put whatever the heck they want about your company. They’ll search you up on google results. Some local companies learned that one the hard way so you want to make sure you grab that but Facebook is another one – the targeted the college grads and LinkedIn is the one for professionals.
CHRIS: What’s it called again?
THOR: linkedin.com. [spells it out]
CHRIS: I haven’t heard of that one. Apparently, I’m not a professional.
THOR: Yes, you’re not. [Chris laughs] I’ve sent you a request to add me to… how it works is, with LinkedIn, basically you can see exactly what kind of people each other professional in your environment is hooked up with. So if someone’s like, “Ho ho, I’m Mr. Bigshot,” and you look at his LinkedIn profile, it’s like his mom and his sister, you know… it’s like, wait, wait, who are you? But if you look at the LinkedIn profile – mine you’d see Joy here, from the station, in there. You’d see a number of professionals, you’d see Joel Comm in there, you’d see a lot of people I was on The Next Internet Millionaire show with –
CHRIS: Cool.
THOR: And then what happens is, other people will say, “Well look! So and so knows Thor. Maybe I should know Thor.” Then they’ll request me to be added.
CHRIS: And the Six Degrees begin.
THOR: Precisely, so that’s a good one to go into a well.
CHRIS: 489 1240 # 1240. If I can reach over and hit the button…there we go! We have Sam on the line. Thank you very much for holding on there, Sam! What’s your question?
SAM: Q. Well I’m in the market for a new computer and I have heard so many questionable issues about Vista but I’m wondering whether I should still wait or whether now would be the time to get one?
THOR: In my opinion, if you are going to buy a new computer, at this point, you need to buy Vista on it. And I could give you some guidelines on what you might look for in a new computer because there are companies out there selling computers with Vista on it that is not necessarily the computer that you want to have with Vista on it.
So for example, if you are going to buy a new computer, first of all, biggest thing you want to be concerned about is what kind of Vista License you have.
Unlike Windows XP where you can basically decide between Windows XP Pro, Windows XP Home, or Windows XP Media Center… with Vista, there’s a whole bunch of different options and a lot of companies, especially in the lower-priced computers will put Vista Home Basic on their computers.
SAM: Uhum…
THOR: And you don’t want that. It’s not fun. So Vista Home Premium is what I would recommend for home users so that’s what I would point you toward Vista – the Home Premium.
SAM: Okay.
THOR: If you want more of a multi-media… that’s basically the equivalent of XP Media Center, if you want you put in an equivalent.
You can get Vista Ultimate if you are going to buy the biggest dog computer. If you are going to spend $3.000 on a PC, get Vista Ultimate.
SAM: Uhum…
THOR: If it’s going to be a reasonable purchase on a PC, you are going to want Home Premium.
Memory is the next biggest thing. You need to have at least 2 GB of memory. That is a lot more than we would have recommended for an XP computer but trust me, you are not going to regret having those 2 gigs of RAM around. They are going to come in real handy.
SAM: Would it pay to get any more memory than that?
THOR: Oh absolutely! You know, Vista can address up to 16 GB of memory. There is not that many motherboards out there right now, but I mean, there are some that would go up to 4 or 8 GB. But then the trouble is right now there’s nothing larger than a 1 Gig stick of RAM on the market so if you have most canned PCs, they only have two memory slots. And so you are limited to 2 gigs because you can only buy 1 gig sticks.
SAM: Uhum.
THOR: Now there are some companies that are coming out with 2 and 4 GBe memory sticks, but unfortunately they are not compatible with most motherboards yet. Give them another few months and they will be. But in any rate, so at least 2 gigabytes of memory, more is always merrier as far as memory is concerned with Vista.
Hard drive size, you know, anything out there, you know, 80 gig or greater is going to be fine. Of course if you are going to do video and stuff, you’ll want more but anything along those lines is going to be perfect, that’s not going to be a problem –
CHRIS: That’s kind of the norm, anyway.
THOR: Yeah, yeah. You’re going to find people giving you 200-300 Gig hard drives so it’s not a big deal.
Then, you get down to the aesthetics after that. The other one is the processor, I guess I can’t forget that. You want to make sure, whether you go with Intel or AMD, you know, the 601 half-a-dozen or another at this point, but we recommend AMD. We like them a lot because it’s assumed to be a bit more upgradeable than the Intel processors but you want to make sure you have a dual-core processor. Even if you don’t know what that means, just look for dual-core processors.
Now a lot of people are saying, “Wait, because the quad-core processors are coming out soon.” They’re not going to be that much better than the dual-cores. The testing has revealed that there is not that much of a performance increase. Wait for the eight-core processor, if you’re going to wait.
But then, you know, you can play this game forever. It’s like poker – are you in or are you out? So at any rate, as long as you have a dual-core processor, 2 Gigs of RAM, and at least Vista Home Premium, you‘re going to have a good computer.
SAM: Q. Related to the memory, I have also heard that if you get more than 2 Gigs, that the extra memory won’t even be used? Is that correct or…[crosstalk]
THOR: Ah, it depends on what you’re going to do with the computer. Now, one of the things that a lot of customers have problems with in the field, I was in the field the other day with a customer, whose computer has slowed down considerable since she bought it three years ago.
And what a lot of people don’t realize is that the software you put on your computers, like the Anti-Virus to protect them and the programs you run?
SAM: Uhum.
THOR: Those programs are not static. They don’t stay the same all the time.
So each time you go up to Norton 2007 or 2008 or 2009, you are actually using more memory than you were before—
SAM: Okay.
THOR: So it’s completely possible that you may not use that memory today. But I can tell you with 2GB of RAM, Vista is going to use pretty much… I have 2 GB of RAM on my laptop and I use virtual memory every time I turn my computer on.
SAM: Uhuh.
THOR: So because I run a lot of programs, I run video programs and audio programs, and internet, web design programs – I’m running a lot of Windows at the same time and then tends to trump up your processor a little bit.
SAM: Okay. Thank you very much!
THOR: Hey, not a problem! Thanks for the call!
CHRIS: I appreciate the call, Sam.
THOR: And of course, Chris, we would always recommend at Schrock Innovations a modular PC because then when the bigger RAM sticks come out, you can actually upgrade to them. And we don’t have to take everything out and put everything back in and charge you an arm or a leg to do that, so…
CHRIS: There we go. Check it out! We’re going to take one more call before we take a break because it’s long-distance. Guess who’s calling…
THOR: Oh boy, I can’t… I’d turn around and look but I think it’s Petro.
CHRIS: It’s Petro! Hey Petro! How are you doing?
PETRO: Hey, welcome back and good luck to you, Thor!
THOR: Well thanks! And speaking of welcome back… are you back in the country?
PETRO: I didn’t leave. I’m leaving next summer.
THOR: Oh I thought that was this summer, my friend.
PETRO: Next Summer.
THOR: Oh, all right.
PETRO: You don’t have to plan ahead, you know?
[Chris laughs softly in the background]
THOR: So, were you able to get on that KFOR Stream, right?
PETRO: Aah… here’s the issue. That is what I was calling about – one of the questions. You have all done some changes to the stream.
THOR: Careful where you’re pointing that. Yo, I mean [laughs]
PETRO: I’m sorry.
THOR: No, no, that’s all right. They don’t let me change anything on the KFOR website. Chris has limited access but --
CHRIS: I update the news.
THOR: Are you listening on the web right now?
PETRO: Yes, it’s on but, you know the recording software that I use?
THOR: Uhum:
PETRO: It doesn’t allow… you’ve all done something to the stream. It doesn’t allow me to record the streams silently in the background.
THOR: Yeah, but then I have the same problem here on the board. What I have to do is I have to plug in a headphone jack or an empty cord or something – to kill the speakers. But anyway, what’s going on over here – just to give all of our listeners who aren’t maybe in the Lincoln market a little feedback – KFOR is owned by Three Eagles Communications.
CHRIS: Yes, we are.
THOR: And Three Eagles Communications just purchased a whole slew of Clear Channel stations here in Lincoln. And the Clear Channel stations, they had a pretty good web infrastructure in place. So right now, they’re going through that wonderful merger period where they are trying to take everything that was good from Three Eagles, which there’s quite a bit, and everything that was good from Clear Channel, which again, there was quite a bit, and--
CHRIS: --put it all together
THOR: – together in some meaningful way. So there are going to be some changes. Unfortunately, I do not have any access to a lot of those changes but let’s say someone is listening and they wanted to voice a concern about KFOR or any of the other stations, who do they talk to, Chris, over here at the station group?
CHRIS: For…..?
THOR: For programming.
CHRIS: For programming? Uhm… it’s probably Mark.
THOR: Mark Taylor?
CHRIS: Yeah.
THOR: Okay. Then if you go to kfor1240.com, Mark Taylor’s contact information is there on the website but he would be the gentleman to direct the webstream questions to. He’d be the guy that would get back to you and get you the answers you are looking for.
PETRO: Okay. So you said Three Eagles bought some Clear Channel stations – [crosstalk]
THOR: Oh yeah, they bought all of them in town.
PETRO: --because Clear Channel’s big.
THOR: Yeah, and Clear Channel sold a whole bunch of really good stations to Three Eagles [crosstalk]
CHRIS: They’re one big happy family now.
THOR: Yeah, for one fat check. [Chris laughs]
PETRO: Okay, I’m recording it Thor – just in case you need it..
CHRIS: Heeey…
THOR: Thank you, I appreciate that, Petro.
PETRO: I’m doing this the other way.
THOR: Well I appreciate it.
PETRO: You know, you can record the sound waves. You know when it’s in the air?
THOR: Yup.
PETRO: I know some people don’t like that but --
CHRIS: Hey, whatever it gets it done.
PETRO: [crosstalk] --the speakers, I should be able to record this.
THOR: Yeah. But actually I have switched to using a handheld voice recorder that I’m recording the show right now on. It’s a little more reliable than all the computer stuff. I can’t play with levels like I normally would; that kind of blows but --
PETRO: Let me know if you need the recording, okay?
THOR: Will do, Petro. Thank you.
PETRO: Let me ask one other question, real quick.
THOR: Yeah.
PETRO: The Norton 2007, the Anti-Virus program, the appearance, is it any difference from the 2006?
THOR: Oh it’s completely different. They changed everything.
PETRO: Okay.
THOR: Yeah. It’s totally different. The interface menus are the same as far as the right-click menu is, but when you just try to tweak your firewall settings and do stuff like that, it’s all graphic-based. There is no Alt six [30:10] on the graphics.
PETRO: That’s what I thought
THOR: Yeah. So for a visually-impaired user, it wouldn’t be a very fun day.
PETRO: Yeah, so what I have to do here would just file the subscriptions for another year?
THOR: Uhum. And just stay with the ’06 now.
PETRO: [crosstalk] And just stay with the’06?
THOR: Yeah, stay with the ‘06.
PETRO: And I may get something else next year.
CHRIS: There you go.
THOR: Hey, thanks for the call, Petro.
PETRO: Thank you.
CHRIS/THOR: Have a good one.
CHRIS: We have to take a break. Marge’s holding on the line. When we come back from our break, we’ll get your call and we got Dale as well over at Ideal Grocery – Dale Johnson out there, hanging on until noon, well talk to him as well.
Lots of stuff to do in the last 18 minutes or so [crosstalk]
THOR: Yeah, time flies. We’ve got gadgets! Gadgets! Gadgets! And bad Dell.
CHRIS: We’re going to talk about that, too, as well – bad Dell, not Dale, bad Dell.
[Guffaws]
THOR: Bad Dale! [laughs]
CHRIS: Coming over when we return. This is Compute This on KFOR
[Music break]
CHRIS: Thank you very much Dale! Back on the show…. quick segment here. We’ve got to take one more break before we head out for the day… 489 1240 # 1240 on the Alltel Wireless is how to get on Compute This on KFOR.
THOR: Well, we’ve got some interesting stuff coming up – why is Vista better than Mac OSX or in what way, I should say--
CHRIS: [crosstalk] What way, yeah…
THOR: --is Vista better than Mac OSX or even Linux. And what’s the big – an actual study has found there’s a flaw in the IPhone.
CHRIS/THOR: Dun dun dun [anti climax sound effect]
THOR: And what did Dell do that got in him so much trouble this week? I mean, they were one of Wall Street’s Bad Boys List this week so what did they do? So we’re going to get to that in a second but right now, we got to take Marge’s call.
CHRIS: Yes Marge, thank you very much for holding on. What’s your question for Thor?
MARGE: Well, I have been getting a lot of junk mail
CHRIS: Ewwww…
MARGE: But I’m wondering, am I going to be worse off, I shouldn’t go in and say, uhm, unsubscribe to those, right?
THOR: Oh golly, no.
CHRIS: Noooo!
THOR: One of the things… it’s kind of a 6 1/2 dozen of it again, Catch 22, because you’ve got a situation where the Federal Government has passed laws that says, “If you are going to send junk email, unsolicited mail to people, you have to include a link that allows them to unsubscribe.”
And so, that link will probably unsubscribe you from that particular mailing but then what happens is, now they not only have an email address, they have a “confirmed” email address with someone that they know will read the message and look for a link.
MARGE: And put you about 50 more people on it –
CHRIS: There you goooo…
THOR: Then they put that on another consolidated list and they sell it off to other people, exactly. So the best thing that you can do with junk email is simply ignore it.
You can turn on your filters and do all the different things that you need to do to try to stop the junk mail, but the truth of the matter is, the higher you turn your filters up, the more real mail is going to get sorted off as junk and you’re going to miss out on those messages.
MARGE: Okay, well there’s an article on the paper about contacting the Strict Marketing Association?
THOR: Uhuh…
MARGE: It says it costs you a dollar but you can send in or get on the list at their website…
THOR: Uhuh…
MARGE: And to have your address off onto these – [crosstalk]
THOR: Yeah, and you see, that would get you off all the legitimate ones but I would stipulate 90% of the junk mail you’re getting is probably right now is about ecards?
MARGE: Well, some of them are, yeah.
THOR: You’re getting new ecard or need ecard from your neighbor and ---
MARGE: --offers to a site, you get a free this, free that, and all.
THOR: Oh and of course, you’ve got the pills and the porn, I mean, the Viagra and all the nasty stuff—
MARGE: Sure.
THOR --and you’re going to get all that too. That stuff is not being sent actually, by reputable companies. That stuff is being sent by crooks. And if you put your name on a list and the crook is like, “Oh yeah, give me the list so I can see who not to email.”
What do you think that crook is going to do with the list?
CHRIS: EMAIL
MARGE: Right, right.
THOR: Yeah, exactly. The sad thing is they just busted the guy in the United States, golly, a few weeks ago, who was considered like one of the spam kings. I mean, they literally call him the Spam King. And he actually was able to send out millions and millions of emails a minute. And they busted him and immediately after they busted him, all customers noticed a reduction in the amount of spam they were receiving.
Now the trouble is, of course, well once he was gone, somebody else just filled in his shoes.
CHRIS: Yup.
THOR: And so now you’ve got another guy. This guy’s probably off in Russia or Zimbabwe or somewhere, you know, South Africa, I don’t know where --
CHRIS: -- you’ll never know…
THOR: But sending them an email is cheap. And they are just blasting emails off, so unfortunately, if you’re getting a lot of the junk mails, that means your name, your email address is already on these lists and what I would suggest you do is actually establish a new email account for yourself. Don’t get rid of your old one though.
Keep your old one, but get a new one and then ask your friends and family not to contact you on your old one. Let them know you’ve moved to your new one and then once you have all the people you care about sending you email to the new list, the new email address, then, whenever something on the web actually asks you to sign up for anything, like ‘put in your email address and continue,’ unless it’s something you really want to subscribe to and you really want to get in your email inbox, which you have to be very, very selective about what you do that with. Put in your old email address and if it’s something where they want you to confirm a link or click on something o the email they send you, you can go do that if you want, but then, you don’t actually have to suffer all the spam in your real inbox and you can kind of choose to sort through it at your own time and not risk losing important messages from your family.
MARGE: Okay. Okay.
CHRIS: The best bet.
THOR: The easiest way. That’s how I do it. I have a nice little hotmail account and I always laugh when real people send me messages there and they get mad at me because I don’t respond to them and I’m like, you know, “this is my junk mail account,” you know.
MARGE: Oh, yeah.
THOR: I mean, I don’t even give this email account I don’t know how you got it but it’s my junk mail account. Don’t send me stuff here.
CHRIS: [Laughs]
MARGE: Okay, well thank you.
CHRIS: [crosstalk] Give that a try Marge. Thank you very much for the phone call. 489 1240 # 1240. We’ve got about 10 minutes left in the show. We’re going to take a quick break but first let’s talk about…
THOR: Which one do you want to hit?
CHRIS: Let’s do the IPhone one. I want to hear the IPhone.
THOR: All right, the IPhone one. A study was done. Fifty individuals took part in this study and it was a study of the texting speed – how fast you can send text messages with an IPhone versus a qwerty keyboard.
CHRIS: He’s showing off his little [crosstalk] itsy phone here…
THOR: Yeahhhhh. So you webcam viewers right there, look at that, PPC – What’s running Windows? Look at that – Windows. Love it. But at any rate, what they did is they basically said that the IPhone keyboard is harder to use and so requires you to use the backspace key more often because you’re mistyping you’re doing whatever –
CHRIS: Right.
THOR: They grabbed fifty people who were experienced text message senders. These weren’t just, you know, Joe’s off… these are people who have the little dents in their thumbs from sending text messages. And then they are very experienced on the other keyboards and they gave them a couple of hours to get used to the IPhone. They didn’t just ask them to pick it up and start testing because they didn’t have IPhones before that so they got used to it and started working with it. And after practicing for a while, they found that the speeds of people who are using the IPhone to text were noticeably slower than the speeds of people who are using the qwerty keyboards to text on the standard phones.
CHRIS: Oh.
THOR: So if you’re a text message fiend, the IPhone may not be the best purchase for you as far as text messaging goes.
On the other hand, they are going to do an on-going study to see if that speed improves over time and there’s a chance that after a month or six months of exposure --
CHRIS: [crosstalk] ‘Coz you’re used to it…
THOR: you might get pretty quick at it. But boy, if you can pick up one keyboard and work on it just [snaps finger?] like that, and you have to pick up an IPhone and it’s going to take you six months to learn how to use it…you’d make your own decision about what you want to do there.
But that’s the IPhone, folks! Right there – the flaw in the IPhone.
CHRIS: There had to be something. This text messaging, it’s not like it’s going to blow up or anything.
THOR: I seriously doubt that any IPhone users are throwing their phone out their car window right now. “I can’t text with this! Forget this piece of junk!”
[Laughter]
CHRIS: Oh we’re up against our final break. We’re going to check in with Dale Johnson. He’s out at Ideal Grocery one last time. This hour we’ll see what he’s doing again next hour as well… so don’t go anywhere. More of the show coming up, right after this…
[short break]
CHRIS: Thank you very much Dale. Let’s check in with Dale just after ABC News…
[38:06 music starts in background and overpowers some of Chris’ words]
--right after 11:00. We’ve still got about 5 minutes. We’ve got to finish up the show, it’s Compute This 1240 AM KFOR
THOR: All right, we have a couple of little gadgetry… [crosstalk]
CHRIS: Yeah, let’s do ‘Bad Dell.’
THOR: Bad Dell.
CHRIS/THOR: Bad Dell. [Laughs]
THOR: Dell actually had a little financial snap. For those of you who follow the markets are going to know this, but they basically admitted to cooking their books.
CHRIS: Meaning?
THOR: Meaning… they were lying on their financial statements--
CHRIS: ohhh
THOR: --which would influence their stock prices.
CHRIS: I’m sure everybody here is. “What did he just say? They’re cooking their books.”
THOR: Yeah, they have this big kettle and cook their books in there [crosstalk]… they were ebooks, you know.
[Both laughs]
THOR: No, no. So I mean that was… Dell, I mean, wow! Dell had to cook their books in order to maintain their image, basically.
CHRIS: So they fibbed on their numbers?
THOR: Yup. They a…
I’m not a financial analyst. You know, Joe is probably a better person to talk to about this than me but the bottom line is, they said some things that weren’t true. Some reason, they went back and corrected those things when they, you know, realized them or realize that they were going to get caught saying them, and said they weren’t true and their books were cooked and they were going to restate earnings for last year.
And so it’s going to be an interesting thing to see how that comes out.
CHRIS: They haven’t restated their earnings yet?
THOR: Not that I’ve seen. Now maybe they have because I don’t follow it. You know, I watch Neil Cavuto and that’s pretty much the extent of my business block, you know --
[Chris laughs]
--as far as the markets go. I turn everything else over to the investors who know what they’re doing.
CHRIS: That’s what I do.
THOR: Well I expect my customers to turn their computers over to me when they need help and I’m not a financial guy, so I turn to a financial person when I need help.
But that was Bad Dell.
CHRIS: [crosstalk] Oh well.
THOR: It’s always interesting when you see a company like Dell have to do that. Dell – they sell more PCs than any company in the world. Why on earth would they have to do that to improve their profitability? Who knows? But that’s what they did and now they got caught doing it so let’s see what happens to them.
CHRIS: We’ve got the little snafoo with IPhone, not a big one – text messaging, ooooooh. And then we have ‘Bad Dell’…
THOR: Bad Dell…
CHRIS: What else have we got?
THOR: We have the “Why is the Windows Vista better than OSX and better than Linux in some ways.
CHRIS: Oh yeah, that’s right!
THOR: What’s been recently, I don’t know if we want to say “discovered” or “found” or… somebody pointed out that fonts in Windows Vista look better on the screen than they do on Mac OSX. And they look a lot better than they do in Linux. And so people pointed out that the fonts that are used in Vista are easier on the eyes, they’re easier to read, you have less eye-fatigue when you read them – even less fatigue than Mac OSX who, previous to Vista, was known for having just easy-on-the-eyes, nice, beautiful look. So it was kind of interesting because the Vista’s just such a huge leap over XP in a user experience – as long as you have enough memory in the computer.
At least 2Gigs, folks! Remember that. 2 Gigs is the magic number for Vista. But at any rate, the bottom line, the funny thing about it is that all those Mac people out there that hate PCs and all the PC guys that hate Macs, so they’ll volley back and forth on this. But it’s just an update. Apple will do something and then they’ll jump back. It’s a constant game but the cool thing about this constant game is that no matter which you use, a PC or MAC, you’re getting better computers every time – because they’re fighting, and fighting is good.
CHRIS: Competition breeds the best.
THOR: Absolutely! I like it.
All right, now, we have a situation here. I’m going to have to draw a name. And we don’t have everybody’s phone number on this sheet so if I call your name and you won the Callers Courage Prize Package, you’re going to have to give us a call back here at 489 1240 and give us your phone number so we can get a hold of you and get you your just dues.
So are you ready with our wonderful music?
CHRIS: Drummer!
[Drumming finale background]
THOR: Thank you! Thank you very much.
CHRIS: He was sleeping.
THOR: Alright. I see, people can see that I actually draw these. I shuffle through them and we get… … Carl! And he has a phone number!
[Chris laughs]
Congratulations Carl!
[Music background]
Carl is number 1 baby. Right there, you see that? Number 1.
Thank you very much for the calls today folks. Make sure you check out my blog at thorschrock.com. Also, you might want to keep a close eye on the Schrock Innovations website – big changes coming very, very soon.
CHRIS: Very soon?
THOR: Very soon, as in, next week-soon.
CHRIS: Ooooh.
THOR: Keep your eye on that. Keep your eye on thorschrock.com. Watch Episode 2 of Next Internet Millionaire next week. If you haven’t seen Episode 1--
CHRIS: Wednesday?
THOR: They said Wednesday for this one but it came out Friday so I’m not quoting days anymore. But if you watch my blog at thorschrock.com, when it comes out, I’ll post--
CHRIS: Yeah, you let us know.
THOR: Absolutely.
CHRIS: Cool! Well, I’m going to finish the rest of the first episode. I got halfway through it and I got to see the drama! Ha ha ha… it’s good, it’s good. You’re going to like it. It’s got to be funny.
[CHRIS or THOR] You go… “pop” and I’m just like, [makes a defeated struggling sound], “Ah, no!”… It’s bad.
It’s a good thing this is radio because people would not—
THOR: Actually, I’ve got the web stuff perfected now. It’s going to be up on the website--
CHRIS: If you want to see what Thor just did, just go check out the. [crosstalk]
THOR: Put your shirt back on, son.
CHRIS: Yah, that’s not right. We gotta go. ABC News coming up. The show will return again next Saturday, 10:00 to 11:00. It’s Compute This with Schrock Innovations on 1240AM KFOR.
Just in case you have not had a chance to watch it yet, the third episode of the Next Internet Millionaire is now available. IN this episode my team was tasked with putting together a marketing plan to move a $500,000 home that had been stagnant for 18 months in a mere 30 days.
Thanks to a great idea from Christine and some quick thinking from Nico, we had a home run of a plan. I spent extra time that day talking with the current home owners about their experiences and memories in the home.
When it was time to present our plan, I assumed the role gladly. Some of the stories the home owner told brought me to tears because they were the kind of loving things my wife and I would do for each other.
While I was presenting the plan to move the house, I actually had the home owner crying as she relived all of the memories her family had in the home. I got a little choked up too.
At any rate, a lot of that was left on the editing room floor, but the general gist came through and it was an awesome day for me and for my team!
Watch the show when you have a chance, or read the transcript below!
THE NEXT INTERNET MILLIONAIRE
Episode 3
HOST: Joel Comm
HEATHER: Co-host
Guests:
JEFF: Jeff Walker – www.TheLaunchFormula.com
WYNN: Wynn Washle – www.WynnWashle.com
CYNDI: Mrs. Cyndi Corvette
BILL: Mr. Bill Corvette
Contestants:
LAURA: Laura Martin
JASONM: Jason Marshall
JAIME: Jaime Luchuck
NICO: Nico Pisani
ALISANDE: Alisande Chan
JASONH: Jason Henderson
THOR: Thor Schrock
CARLY: Carly Taylor
STEVE: Steve Schuitt
DEBBIE: Debbie Ducic
CHARLES: Charles Trippy
CHRISTINE: Christine Schaap
NARRATOR: Previously on the Next Internet Millionaire.
JOEL: Again, we’ll start the day with our HackerSafe Immunity Challenge.
NARRATOR: The task of creating a blog proved to be more difficult for some than others but there was one who stood out above the rest.
JOEL: Our HackerSafe Immunity Challenge was won today by Mr. Charles Trippy.
[Applause]
NARRATOR: After that, it was time to learn about “Branding” from internet marketing expert, Armand Morin.
ARMAND: What’s the first thing that you see on Google?
The logo.
Okay. If you go to eBay, on the upper left-hand corner, what’s the first thing you see?
eBay… which is the what? The logo.
If you go to Amazon, on the upper left-hand corner, what do you see?
The logo.
NARRATOR: Armed with their new-found knowledge, our contestants went to work designing a new logo for The Next Internet Millionaire. While both teams put forward a good effort, one logo was clearly the winner.
JOEL: And that’s why ultimately the winner of this challenge is the Bullseye group.
NARRATOR: In the Judgment Room, Laura and Steve joined Debbie and Carly in the Sandbox where they would await their time to prove themselves worthy of re-entering the competition.
Stay tuned to find out if they’ll seize the opportunity or if they’ll continue their downward spiral toward elimination from The Next Internet Millionaire.
[Theme song of show plays; credits and names of contestants are introduced]
Day Three – Loveland, Colorado
NICO: [Commentary] Only the third day in and it feels like three weeks and we’ve been going fourteen hours a day. We got home from the set at 3 o’clock in the morning and we slept for four hours… do I look like I slept for four hours? I’m back. So, I’ve got a little bit of the shakes today… so this is quite an experience... just like bootcamp!
JOEL: We started the day with an Immunity Challenge that would test the contestants’ ability to read their competition.
HackerSafe Immunity Challenge - Poker
ALISANDE: [Commentary] When I saw that poker table… I don’t want to get my hopes up, I was pretty excited. That’s just – that’s really my game.
JOEL: Good morning contestants!
CONTESTANTS: Good morning!
JOEL: How is everybody feeling?
CONTESTANTS: Yeah!
JOEL: Is it game on?
CONTESTANTS: Game on!
Absolutely!
JOEL: Today’s task is gonna test your ability to manage risk. It’s very important in any business to know your opponents, to read them, to determine what their next move is…
JASONM: [Commentary] I’ve never really played poker. I’ve only watched it a couple of times on tv with a friend or something, maybe played once or twice, and that was it. And it was – we didn’t even play for money. It was just because it’s a game.
JOEL: [Back to the game] With that said, let’s play cards.
[Game 1: All players]
ALISANDE: [Commentary] The challenge of playing poker especially with people who aren’t familiar with playing poker is you have to not be so aggressive because they don’t know what they’re playing. Um, they’ll bet on anything so they just might hit your card.
JOEL: Alisande was the first to fold followed y Nico with many of the contenders playing poker for the first time. It would be interesting to see how it would turn out.
[Game: Christine, JasonH, JasonM, Charles, Jaime, Thor]
The flop provided Christine with a pair of Jacks but no help at all for the other four contestants.
Both Charles and Jaime folded, with Thor on the fence for a moment before joining them.
[Game: Between Christine and JasonH]
The turn proved to be no help for Christine or Big Jason.
DEALER: [To Christine] You either call the 3 (of Diamonds), raise, or fold.
[Christine calls it]
JOEL: And with that, the river card was a ten of spades. If Christine stayed in, she would win the hand.
[Christine calls and wins]
NICO: Good job Christine.
CHRISTINE: I like poker.
[Everyone laughs]
[Game 2: All players]
[Nico folds]
JOEL: Ooh. Jason Marshall is going all in.
CHARLES: Yeah, I’m not gonna do it.
[Charles folds]
ALISANDE: [Commentary] So my strategy, because I was playing with a table full of people who did not, sort of, play poker all the time, was to not be aggressive and sort of just see what happened with your hand...
[Thor and Big Jason folds during Alisande’s commentary]
[Alisande folds]
[Game: Jason M, Jaime, and Christine]
JASONM: Yes!
JOEL: In one fill swoop, Jason Marshall took the lead as Big Jason, Christine, and Jaime were dismissed from the table.
[Game 3: Nico, Alisande, JasonM, Charles, Thor]
ALISANDE: [Commentary] When you plan a river basis, you’re trying to read other people. And if it’s a more experienced player, you can rely more on their consistency of their betting, like they bet for a reason, they raise for a reason, they check or fold.
[Back to the game]
Nico: Let’s go all in.
JOEL: Jason Marshall’s big gamble paid off but would his luck hold up?
[Alisande folds]
Nico moved all in with a solid hand.
Thor went all in, and with very little to lose, was followed by Jason.
And while uncertain at first, Charles showed he was willing to risk all of his chips.
ALISANDE: [Commentary] You cannot bluff at all when playing against people who aren’t sure what they’re playing with because they will not be intimidated by you betting big. They will simply ‘call’ you and so if you don’t have any good hand, it wouldn’t be a wise decision…
[Charles and Thor were dismissed during commentary]
[Nico, JasonM and Alisande]
So I thought I played well because my decision was to just play tighter, more conservative, and if you get the good hand, I’ll just push.
[JasonM folds during commentary]
[Game between Nico and Alisande]
JOEL: With that, Alisande decided it was time to make her move.
[Once cards were dealt, with Alisande waiting for a six of diamonds, and the six shows up… triumphant jubilation occurs; Nico and Alisande give each other a hug]
[Alisande shouts for joy; Alisande wins the round]
[Game 4: Nico, Alisande, JasonM]
ALISANDE: I felt so totally confident. Like, I had no reservations, no fear, no nothing… I mean that’s my game; that’s what I play; that’s my passion. So I was totally comfortable and just very excited.
JASONM: [Commentary] During the game I ended up being the chip leader – massively, the chip leader. Nico and Alisande worked their way back and we were the last three left. All I had to do was just fold and walk away. Of course both of them went all in, I thought, “Well, there’s no way, with the amount of chips that I had, that I could possibly lose.”
[Back to the game – Nico wins the hand]
[Commentary] It came down to the last card and then when they calculated the chips, ‘coz I didn’t realize how much Alisande had because I wasn’t looking at her, and all hers went to Nico so he ended up winning the thing and I took second.
JOEL: [to Nico] Congratulations.
Jason, you let down your guard. You had this game and you lost sight of it and because of that, the winner of this Immunity Challenge is Nico.
NICO: [Commentary] I felt bad for Jason but he’s a great sport. All he had to do was fold in the last game and he would’ve won the table but he was trying to make it exciting… and he did. That made it more exciting for me.
JOEL: We present you with the HackerSafe Immunity shirt which you may put on and wear for the rest of the day. You are immune and cannot be eliminated from the competition today. Congratulations.
And… you’ll also take the entire pot – 8 eCOMMerce chips. Let’s hear it for Nico!
[-“Whoo!” Applause]
ALISANDE: [Commentary] I think I might have been first if Nico had not rivered me… but I’m happy that he got it and it was a fair game and I just had fun playing it…
NICO: [Commentary] Alisande was good. She almost took me out a couple of times and we had a lot of fun…
--now that we’ve played Texas hold’em today because we won the HackerSafe Immunity. Look, [approaches camera and shows his shirt logo] Hacker…Safe.
What that means is I can learn today and enjoy the day and compete but… I’ll be here tomorrow, definitely.
JASONM: [Commentary] You’ve got to learn from your mistakes; it’s game time now. I’ve already debriefed myself so I can’t let that eat me up. And I need to go forward in the next challenge and I lost my immunity today but it only just makes me work much harder at the challenge today… so bring it on.
JOEL: After the game, the contestants were prepared to go all in to discover the strategies of our Product Launch superstar.
We’re privileged to have with us today another superstar of internet marketing. He is responsible for orchestrating over $60 million dollars in product launches on the internet and you’re going to learn from him today some of the tricks, strategies and secrets of exactly how he does it. So please join me in welcoming to The Next Internet Millionaire platform, Mr. Jeff Walker.
[Applause]
JEFF: In talking about product launches, what’s a joint venture without a ‘Product Launch’? It’s a good idea that’s not executed, right? I mean, this is really – the reality is, when you do that joint venture, well, a joint venture is all about good people to take action, to move on that and it’s all about your promotion, and the best way to do that, in my opinion, a lot of people’s opinion, have made a lot of money is through a ‘product launch’.
Now frankly, I don’t often talk about launches in the internet marketing niche because a lot of people think that’s all this is for. I’ll give show you examples where it’s absolutely not.
And here’s a very critical thing to remember about product launches:
‘No Proof – No Launch.’
Got that? No proof – No Launch. There’s a lot of things we’re doing… in this process, in this launch process, but one of the things it does is it gives us a lot of opportunity to prove to people that whatever you’re selling them actually works.
NICO: [Commentary] I’ve learned so much in the last three days. I’ve been to marketing conferences before… you learn some but, you know, they give you a little bit and then it’s a pitch fast and then they want you to buy the product. Here, you get the meat of the product and then, you know, with our challenges, we’re actually getting a workshop and it’s just so much more effective.
JEFF: [Back to seminar] –think the ‘product launch’ is a big, you know – why would you do all that work just to make like one quick pile of money? Well, I tell you what, if you make a quick million bucks, it’s pretty cool! But, you know, the reality is, you got to be strategic and it goes way beyond that quick pop or…
Adsense templates... Joel ran a lot of people through AdSense templates – tons and tons of people bought their product.
-Well there’s a little checkbox there, right?
Okay, you just bought a whole bunch of templates. Do you want to keep on, get more templates, basically. At $100 a month? At a hundred bucks a month. Now I’m already – I have a habit of putting people on the spot, like when they ask me to come and speak but we’re not going to talk about his numbers. But a lot of people pay Joel a hundred bucks a month. I mean, do you know how fast that adds up? It’s like every 10 people… that’s another $1,000 a month you’re making.
You’re starting to see how this can go just beyond one big payday?
THOR: [Commentary] As Jeff was talking, they’re talking about the products that he has and what they do and the methodology he uses to put together a product launch, I mean, literally, when I get home, after this competition, after I win it, hopefully… I have a Product Launch to do and I thought I had it all planned out, it was going to go great, and I’m looking at all this stuff I know now, what I’m saying, this product launch, this Schrock Desk product launch is not going to be nearly what it could possibly be unless I implement this stuff.
Execution Challenge
JOEL: And it is time for our Execution Challenge of the day.
As you know, there are currently four people in the Sandbox: Debbie, Carly, Laura and Steve. All four of you are currently targeted for elimination. If you don’t win this task today, three of you are going home tonight. You are going to have one opportunity today to get back in the game and you are now a team. In fact, your name is the Sandbox team.
Bullseye group, you got one extra player. So Kiss, it is now your time to select who you would like to choose from the Bullseye group to join you so the teams will be even.
JASONH: Jason Marshall.
JOEL: Jason Marshall! Trading teams again…
JASONM: [Commentary] Kiss Team got to pull another person off of the Bullseye team, which was the new team that I was on, and they pulled me over so I was on the Kiss team again. I felt good because I’ve worked with that team before so we did kind of know each other. It was an ok move; I didn’t feel bad about it at all.
JOEL: Ok, it is time to choose Team Captains.
Sandbox Team, who’s your team leader?
[Steve raises his right hand]
Steve, you’re going to need a shovel because there’s an awful lot of digging that you’re going to need to do to get your team back out of the Sandbox.
Bullseye group? Christine is the Team Leader?
Kiss? Alisande.
Today’s Execution Challenge concentrates on real estate. And to help with this task today, I’ve invited my realtor to join us. His name is Wynn Washle, he is one of the top realtors in all of Colorado. He’s with the company called the Group Inc. They are a leader in this industry.
We’re gonna apply the Product Launch skills and theories that you learned today as we go on location to a home in Loveland that has been on the market for some time. You will then have to give a presentation of no more than ten minutes with a budget of $1,000 that will demonstrate your Product Launch strategy to get this house sold in thirty days… or less.
[Somewhere in Loveland]
Alright teams, we are on the location at the home – this is the home of Bill and Cyndi Corvette. You’ll have forty-five minutes. You may ask questions of myself, of Jeff Walker, of Heather Vale, or of Wynn Washle and we want you to put together a presentation that is going to help re-launch the sale of this home in thirty days or less.
Ok, no further questions. Your forty-five minutes begins now!
Bill and Cyndi’s home was an architectural masterpiece eager to find a new owner who would appreciate its unique beauty and artistry.
DEBBIE: [To Sandbox team] If they’ve tried showing everything online, as far as the house, what I suggest is that we create a suspense, a mystery about this house and promote it without showing one thing about it, and then when we launch it on the internet then we show what a gorgeous place it is… but not until then.
NICO: [To Mr. Wynn Washle] Can you think of reasons why haven’t they made an offer?
WYNN: Typically, it’s the floor plan, more than anything. And they love the location, it’s absolutely gorgeous and it’s unique. And people have to work harder to get their hands on something that’s unique.
JASONM [To Alisande and Jaime] You have to find all those people who are diffused but yet targeted to what this house has to offer.
ALISANDE: Exactly.
JASONM: Also in the design…
ALISANDE: Yup, exactly.
JASONM: So that’s where I was thinking, not even focus to on real estate niche.
ALISANDE: So basically, what you’re saying is that the target buyer list that we’re trying to find is not necessarily the type that’s looking for real estate but more what you’re saying – which maybe our target’s the outdoor…
JASONM: --or design.
JOEL: The home was truly unlike any I’d ever seen.
LAURA: [Surveying one of the rooms] Ok, this is cool but no wonder why it’s not selling – who wants a crooked bedroom without a wall?
CARLY: Do you think maybe we should ask the owners some more questions?
LAURA: No, I think we should totally leave them out of it.
ALISANDE: [Commentary] I’m not so sure about Laura… I mean, if it wasn’t for the fact that every single time she gets up on the stage she does better and better, I mean I could potentially see Joel saying, you know, “You can stay,” because each and every time she gets better. She’s more confident and she participates so… I could see them keeping her.
THOR: [Addressing Mr. & Mrs. Corvette] Do you guys do a lot of entertaining here? Do you have parties and people over?
CYNDI: Yes.
THOR: What’s an average size gathering?
BILL: So we had a hundred and thirty people just wandering through—
CYNDI: Everywhere…
BILL: --throughout the day.
MALE: [To Bullseye Team] I had been here a couple of times as a guest and loved the house.
CARLY: [Commentary] With Christine the other day, she kind of took the credit for the headline of the copy which is actually mine, so I don’t know why I didn’t speak up because at the time I should’ve, so it made me watch out for Christine.
WYNN: [To Debbie] You know you can always ask questions about the number of bedrooms, number of bathrooms…
DEBBIE: Right.
WYNN: --but that doesn’t make a difference. I mean, people, about eighty percent of the purchase decision, I think is based of what we call the critical term “Wow.” Kind of what someone would feel when they walk in the house and they go “Wow, I can see myself living here.”
STEVE: [To Joel, with Sandbox Team] A good strategy for, like marketing, like building a story, kind of like gather little things here… since we need to really utilize what we learned today. I think that’d be really effective since, you know, people don’t like being sold to.
JOEL: [To camera/viewers] That’s good if they can tell the story and connect people emotionally with the home. People buy on emotion, right? It’s not always what they need but what they want. So it’s going to be interesting to see if the Sandbox Team can tell a story that is gonna pull people into purchasing this home.
LAURA: [To Carly, on the grounds outside] So who would want to live here and why?
CARLY: Well the whole like-paradise, live-your-dream, that kind of thing… because it’s like a dream setting, you know…
LAURA: But when you say paradise, don’t you like think of beaches and palm trees?
CARLY: We’re trying to sell it.
STEVE: [Addressing Laura & Carly, indoor] Does this remind you of paradise when you walk in?
CARLY: Yeah, I think we should go with the whole paradise thing.
STEVE: I just feel like I’m walking into a hotel.
JOEL: Did you guys see this? [To JasonM and Nico, pointing to a section somewhere inside the house because they were taking pictures.]
There’s a ladder and you can climb up the wall…
JASONH: Yeah, I saw it.
CHRISTINE: [To Thor and Charles] –the reason he bought the house, is he gonna guest here?
CHARLES: Yeah--
CHRISTINE: If it’s a friend of the owner and a guest…
THOR: You have to be here for a period of time to appreciate it…
If we can get all those people here and we can have a nice party that’s gonna be fun, there’s like door prizes and people can win this just for coming even if they don’t intend to buy the house but what’s gonna happen is if we can then redesign this marketing message and then re-launch the product with a new marketing message, those people will go out to their friends, and even if they aren’t in a mood—
CHARLES: If they aren’t looking to buy… they might know somebody who is.
JOEL: All right! You guys spent forty five minutes in this home. You’ve had an opportunity to speak with Bill and Cyndi, with Wynn, Jeff Walker, Heather Vale, and myself… are you ready to put together a presentation that is going to move this house in thirty days or less?
PLAYERS: Yes.
Yup!
JOEL: Fantastic!
Cyndi, thank you so much for allowing us in. Bill, appreciate it.
Ok, we’re going to head back to the COMMplex and you’ll begin working.
THOR: [Commentary] We had a general idea when we left the house on what we wanted to do and when we kept trying to put it together in the van, but I’m kind of deaf in one ear so when I talk, I tend to talk a little louder than I probably should… so it was difficult for us to do any planning with the other teams right there with us in the van. So when we got back, it was just a matter of putting the pieces together and it gelled really quickly, really nicely, and everybody used their skills and contributed all at the same time.
[Bullseye group discussion]
NICO: In creating this art show, we invite the artists to come out and see the house…
CHRISTINE: No. We – we trade leads with the gallery owners because they’re the ones with the list… we need a list.
NICO: Timing here is very important. One of the biggest sculpture shows in the world is in August. So if we schedule the event shortly after that, besides the art galleries hitting their lists, we can be out in the public, with press releases at the show.
The location of the show is even real close to the house. It’s right on the other side of Lake Loveland, which is 5 miles from the house.
CHARLES: So the incentive would just be, you know, allowing them to have a venue… we’d be nice guys by giving them the house to use for the show…
NICO: Right.
THOR: Let’s use the access at our disposal. We got two thousand people just sitting in the park looking at artwork there, which is the exact kind of demographic we want to have that’s less than 5 miles from the house.
JASONM: [Commentary] In our group we were having some difficulty… it’s just totally cohering together with one another. We were all writing and then doing different tasks but the tasks weren’t coming together as a whole.
[Kiss group discussion]
So here’s a list of what we have: Bird watchers, wildlife… these are all the different niches of people--
ALISANDE: Ok…
JASONM: --that would, you know, that maybe from here or not from here in order to go out all out in our market.
[Commentary] Jaime, you know, I was trying to read to her and show her her part and where she was coming in… so I went right in, showed her… we were just – we weren’t communicating properly so I finally had to say, “Jus stop and listen to me.” The finally she stopped, came over, we got past the ordeal and we … she was able to see where her part came in.
[Back to discussion] The ultimate goal is finding out who would be interested in this stuff. We don’t want to sell this to somebody who hates wildlife, “Oh gosh, I hate animals! They’re so gross that’s why I like the big city.” So, you know, you don’t even want to bother with those people so let’s cut to the chase and find the people that would really be interested in this house.
ALISANDE: So the story to the local market is… the story is in the website, now we’re adding the video story?
JASONM: Yeah.
ALISANDE: So that’s changing the rules there. We’re…
[Commentary] So during this entire last few days, I’ve been very frustrated with a particular member of our team, and that member is Jason Henderson. In our first task, he was suppose to get our landing page up and he blamed it on the new operating system on the laptop but I just – I’m not so sure about that, like, you know, “Can’t you sort of work around that?” If you just step up to the plate, will you not find a way?
Today, I delegated to him the task of taking the copy that Jaime and Jason wrote in bullet form and put it on the PowerPoint, and he kept asking me, you know, well, what exactly do I want on the title, this and that, and everybody has a job in the group. You need to use your own skills. I mean, if you don’t think that you’re there then you should speak up but you need to use your own skills and not ask so many questions about it cause they got other jobs that they’re doing as well. It just seems to me [shakes her head]… I’m not seeing the effort there.
JASONM: [Back to discussion] We will then begin building commitment with our list by sending out a free product... so that’s building commitment and reciprocity. They feel like, “Wow, they’re just giving me something for free?”
ALISANDE: Yeah.
JASONM: So I need to put that…
[Sandbox discussion]
CARLY: [Commentary] Steve is good. I think he’s probably in a bit of hard situation being with three women.
STEVE: Let’s try to figure out like where do you want to hit the market?
LAURA: I thought we don’t want to do a target market…
STEVE: No target market at all?
LAURA: Uhum.
STEVE: I think we should just lay it out, you know, quick…
JEFF: I’m not a realtor so I’d ask Wynn about that but it sure looks a--
FEMALE: Oh, sorry.
JEFF: [Smiles] Yeah, that’s two times now.
[Inaudible]
I don’t know. Yah, I’d ask him. I would think you could call him ah… Steve…
LAURA: [Commentary] There was Wynn and I looked back over and there was Jeff and I was just like, “Wynn…” I was like… I said something. It was just like “so in real estate…” And he was, “Well I really don’t know much about real estate?” He’ll say, “I mainly focus on product launches.” And I was like, “Oh, you’re Jeff. Again.” And he was like, “Yah, for the second time.” And then it happened again so that was wonderful.
STEVE: [Back to discussion] So we start out talking with Wynn, are we open to talking about the house? Or kind of like…
DEBBIE: I think, do we want to just… presentation – trying to sell the idea so I think we – I mean, wouldn’t we start out talking about how we came up with the idea or whatever we need to say to sell it.
STEVE: To sell the house—
DEBBIE: No, not to sell the house…
STEVE: Oh, the idea. Ok.
DEBBIE: --to sell our campaign…
CARLY: [Talking to Laura while Steve and Debbie continue discussing in the background] I just mean in general, what am I writing about? And where is it going? Because I need to be sort of, be sure of exactly what I’m doing.
Do you see what I mean?
LAURA: Yeah, I just don’t think we have this mapped out too well right now…
CARLY: No, I know… I don’t mean that to you or anything--
LAURA: Oh I know.
CARLY: I just need to know because I don’t feel like I’m doing a lot. I don’t want to ruin it for you guys because—
STEVE: [Joins in] Oh you won’t ruin it.
LAURA: You won’t ruin it, but if you’re not comfortable then you don’t have to.
STEVE: So what are you most comfortable with? Because I think you’re the most uncomfortable right now, as far as—
DEBBIE: She doesn’t have to speak if she doesn’t want to.
STEVE: Oh you don’t have to? Ok. Would you be comfortable not speaking now but like, I don’t want that to be – like I want to utilize everybody because…
CARLY: Right. I don’t mind saying a small part… or something.
STEVE: Yeah. So on that board there [points to board], what do you see as far as, like, you can embellish on most effectively..
CARLY: Uhm…
[Different scene]
STEVE: You don’t feel comfortable talking?
CARLY: Not at this stage because I haven’t got anything planned, and I don’t want to mess up for you guys. So I would rather not.
[Commentary] When you’re in a group, you have to go with the general group consensus and I’m not a very, sort of, strong leader so I’d rather sit back and watch and kind of get involved that way and take my part but that’s something I need to work on.
DEBBIE: So we start out with the price they have right now and we go up in increments of… what? $25,000…
LAURA: Everyone can vote it up instead of placing like a drop-dead bid on the very last day and that’s—[crosstalk] there are ways to do it.
STEVE: Yeah, let’s do it.
JASON: [Commentary] I think Laura may stay. I think Steve – it’s either between Laura or Steve that would stay… it’s between the two of them. I think the other two, Debbie and Carly, are definitely going.
Presentation
[Kiss]
JASONM: We’re gonna broaden and widen our marketing. Here’s how: we’re going to use online marketing in a way to provide and find niches that are in coincide with the features of the home, such as, just the outdoors – people who are interested in outdoors, people interested in like storm watching, people interested in hunting, fishing, most of all, in this neighborhood, the people that have been there other than that couple that has been there for thirty years or more.
Houses do not come up on that street all the time. As you can see again our focus is the story and connecting with them and allowing the prospects to see what they’re really… well, they’re not just getting a home, they’re getting an experience.
JOEL: Thank you Team Kiss. You may all step forward on the platform.
JEFF: The one thing I really didn’t hear is… I didn’t hear any real plan?
JOEL: [To Jeff] I got to: the product, the contest, videos, but it didn’t weave together…
JEFF: No cohesive plan.
WYNN: Jason, why – you said you’re willing to make an offer on the spot, the house is still available.
JASON: I already told them, I said if I win, you’ll have my offer…
JOEL: Thank you very much.
[Bullseye]
THOR: We have a problem. This problem is the house that’s been sitting on the market for eighteen months with no offers and we need to find the right target audience for this house and sell it. Architecturally, it’s extremely unique and we have to find an individual who will appreciate the uniqueness of those features. Why don’t we go after and try to find artists or people who appreciate art, or people who collect art. How do we find the list of such people? We’re going to have to go out and find somebody that already has a list. Galleries are loaded with art, they’re networked with artists. They have a list, not only of artists, but customers.
With that gentleman, we thank you for the time. I want to open it up to any questions, if you might have any, but thank you very much.
WYNN: Good ideas, great presentation…
JOEL: You guys really looked for a market that would appreciate this house…
JEFF: Thor, you’ve got some great natural charisma, you did a good job… a great, excellent job of presenting…
ALISANDE: [Commentary] Team Bullseye was really well-presented. I think if the owners implement their idea and they sell it, that’ll be totally awesome.
I can totally envision it. I think that’s the point of the presentation – to see how well you can deliver the idea and make it imaginable for people. I think they really got the ‘bullseye’ on that one.
[Sandbox]
DEBBIE: I apologize that this is probably the messiest plan you have ever seen in your life. This concept is hot, it’s gutsy, and it just might work.
We’re gonna give ‘em a little bit here and there, we’re going to give them a little picture here and there… we’re gonna just tease ‘em.
Right here [points to 21st day of 30-day plan], we start getting in real prospects. From the 22nd to the 29th, we are going to offer the house, each day, it’s gonna go up $25,000.
JOEL: [Scratches his head and bends his neck, sighs, then stands up and walks away] Give me a second.
[Returns] You’re all great people… you are. I like you all very much but this plan is an utter disaster! This is just a train-wreck of nearly biblical proportions.
DEBBIE: [Commentary] I have learned that I will never again say, “It might just work.” Even though Joel said it’s ok to say it sometimes, I guess I-I… it just slipped off the tongue and that was definitely one of the things that made Joel jump out of his chair…
JOEL: [Back to presentation judgment] Debbie, you kind of said it when you started, you said, “This just might work,” as if you’re not even really sure that this plan is gonna come together, cause I’m thinking, if I want to buy a house, you’re telling me I can’t see the house? I’m ready to buy now… I’ve got to wait a week or two weeks? This would frustrate the tar out of me if I was shopping for a home and I just – I don’t understand. If I’m buying a house and you tell me, “Well, if I buy it today, I get it for this price. But tomorrow I come back and it’s gonna be twenty five thousand more…” You and I both know that the real estate market is such that there is always ‘give and take.’
THOR: [Commentary] I thought the Sandbox team was… I mean, I agree a hundred percent with Joel. I mean, that was… I’m putting myself in the shoes of a realtor and saying, “This is your plan for me to sell a $500,000 house? It’s on a marker board and it’s half-erased?” Come on, that doesn’t fly.
JOEL: [Back to presentation judgment] The Sandbox team is out of the competition, may we please have the two remaining teams take the platform.
Team Kiss, Bullseye group, I’m gonna make this easy. I think there’s clearly one team that was able to accomplish the goal of creating a campaign to re-launch the house better than the other… the Bullseye team hit the targets. Congratulations.
[Applause]
NICO: [Commentary] We won. And not only did we win, the realtor wants us to put together this campaign for him.
JOEL: All teams are now dismissed, thank you.
CARLY: [Commentary] We just have to go in there, plead our case and see what happens.
THOR: [Commentary] I think the person that has the best chance of staying of the group would probably be Laura. She’s been stepping up every single challenge. She gets a little better, and a little better, and a little better… you know, Carly, I haven’t – she didn’t even talk in that. I mean maybe because they ran out of time, I don’t know if she had a part in the whole thing or not, but she didn’t talk in the end. She just made no effort to step forward and contribute and… so I think Laura’s going to be the one that stays and the others are gonna go.
[Discussing with other players] You think it’s gonna be like Carly or… you [to Jaime] think Laura’s gonna stay?
JAIME: I think they’ll keep Laura. That’d be my guess—
JASONH: Yeah, cause Laura’s shown improvement and she has a strong opinion…
FEMALE PLAYER: --and she’s sweet.
Judgment Room
JOEL: You’re no longer the Sandbox team because for three of you, this is going to be the end of the road.
[To Laura] I want you to tell me why you should be the one to stay in the competition.
LAURA: I really do feel like I brought a lot to the table today but even if it wasn’t heard all the way through. I think that I did do a really good job.
JOEL: Jeff, any questions for Laura?
JEFF: I’m afraid, you see, Laura confused me with Wynn twice today.
LAURA: Three times, actually.
JEFF: Relationships are way important…
LAURA: Right.
JEFF: And so, you know, I was up on stage for two hours talking to you…
JOEL: Heather?
HEATHER: Laura, you did definitely improve today. Sometime you didn’t communicate your ideas as effectively as you could, sometimes I get the feeling there’s either maybe a lack of self-esteem or that you’re so cute that you’ve been able to get things your whole life without having to go for it. And you know that pressure is part of business…
JOEL: Hi Carly.
CARLY: [Softly] Hi.
JOEL: Why should it be you that gets to stay?
CARLY: I have a lot of experience and I’ve worked in marketing for six years, I’ve done PR, I’ve done sales… I’m just not used to the kind of pressure that I’m under but as Heather said, you know, it’s that kind of environment.
JOEL: Jeff?
JEFF: I feel like I don’t know you. This is the thing… I literally have no notes, whatsoever about you because I just didn’t notice you contributed here.
JOEL: Heather?
HEATHER: I can see what Jeff means. It’s almost like you’ve withdrawn and disappeared from the group so we can’t see you shine, because you’re not shining.
JOEL: Steve, as a leader, you know, it was good to see that you stepped up but you didn’t take a direction that led you to any kind of victory. Why should you be the one to stay?
STEVE: I think age has a lot to do with it. I think I can open up a lot of eyes… I was like – I’ve worked with a lot of older people before, they see me in them when they were my age.
JEFF: The energy I felt from you this entire day is extreme openness, extreme willingness to listen, willingness to take criticism… you’re a lot of things that, to me, it’s like, at this stage--
HEATHER: I would chalk up today’s performance to one bad day.
STEVE: Yeah, that’s basically — I’m not in my element.
JOEL: Hi Deb. Fight.
DEBBIE: I think that I should be the one to stay because today, we wouldn’t have had a presentation if I had not been there.
JOEL: [Shakes his head] It just wasn’t – it wasn’t appealing at all. It didn’t draw me in and you know how I feel about the concept… but you know what, I also appreciate the fact that you had to come up with something and this might not be an area that you’re familiar with.
DEBBIE: Well, I beg to differ from you. I’ve studied from my real estate lessons. I’ve had a house in a very similar situation and if I have had the kind of information that you [referring to Jeff] gave me today and the ideas… I would have tried that myself.
JOEL: Well I guarantee you, I am totally convinced that Jeff Walker could probably take any business model and concept and applying what he knows, turn it into a winner. But what was brought to the table was minus Jeff Walker.
JEFF: [To Debbie] That’s a lot of good ideas coming from Debbie, and a lot of, like, you had a whiteboard, it was awful—
DEBBIE: I agree.
JEFF: --but there was a whole different diagram on the original whiteboard and I’m like, “That’s pretty cool stuff!”
JOEL: When they had the circles—
HEATHER: What happened to the circle?
JEFF: That was cool.
DEBBIE: Um…
JEFF: When you said ‘it might work,’ I mean, right there, it’s like—
DEBBIE: That is something that I use in my Marketing.
JEFF: The time you use it is when you come from a place of huge authority, that’s the time where you can use something like that more effectively. But when you’re coming from the Sandbox team…
HEATHER: Now what I saw today was the flip side of what we saw the other day. Now in this case, he [referring to Steve] was the leader, you were not, and there was a bit of a power struggle. So I don’t know if it just happened to be two men but you use the phrase “gutsy woman” a lot and I think you put a lot of weight on your identity of being a woman in particular and instead of just being a marketer, being a potential millionaire... there doesn’t have to be gender involved.
DEBBIE: I’m taking your advice but that’s a fine line because I am who I am and the women who do business with me and that I’m trying to represent count on that.
JOEL: Ok.
Carly, I feel as you do, in this particular niche, you’re kind of like a fish out of water, and because of that, I’m sorry to tell you you’ve been eliminated. [Carly nods and gives Laura a kiss]
LAURA: [Softly, to Carly] I’m so sorry.
JOEL: Steve, you’re the Team Leader, you had a chance to step up but you’re a kid still. I see an incredible amount of potential with you and I think you’re gonna do very, very well. I encourage you to continue learning about internet marketing. And who knows, maybe that JV will come one day but for right now I’m sorry to tell you that you’ve been eliminated.
STEVE: [Nods] Understood.
JOEL: Debbie, you are a gutsy woman. There’s no doubt about it but I wonder if the target that you have is so gender-based that it almost prohibits me from reaching the mass market as I intend to do with my JV partners. [Debbie nods]
Laura, I’m wondering if you’re really going to be able to really ratchet it up, accelerate it – that next notch because the little bit of what we’ve seen today is a start but we would really need to see, you know, some rocket fuel. Do you have that in you? I’m wondering.
I’ve got to give somebody another chance and I want to give somebody another chance. Because of the way, Debbie, that you present yourself as a strong woman, which I admire, and because of your adventurous spirit and the many things you’ve accomplished, I think you’re gonna do incredible things. But if you ask me if you’re gonna be the right JV partner for me, you might ask, “Do U C?” I’m afraid I will have to say, “I don’t.” So I’m sorry to tell you that you’ve been eliminated.
Laura, you live to survive another day. You’re still in the competition and I want to see the rocket fuel. You have accomplished a lot in three days. It’s time to really rap it up.
For those of you who’ll be leaving now and have been eliminated, you have a choice to make: since you’re no longer in the competition, you may keep your eCOMMerce chips or you may give them to any player that is still in the game. What would you like to do?
DEBBIE: Um, I will – I will give them to Nico.
STEVE: I want to see Jason win this thing so… [puts his chips on the table]
JOEL: Which Jason?
STEVE: Oh, Jason Marshall.
JOEL: Jason Marshall.
CARLY: I would like to give mine to Laura.
JOEL: Laura, give her a big hug.
CARLY: I think that she is the decided winner. I like her to win—
JOEL: [Softly] That’s pretty sweet.
LAURA: I can’t say anything…
JOEL: Well thank you very much. We’ll make sure that these eCOMMerce chips go to Jason Marshall and to Nico. You may now exit the COMMplex.
[Eliminated members bid goodbyes to the other players]
NICO: [With arms around Debbie] Debbie’s a little too gutsy for Joel.
DEBBIE: [Commentary] I knew that when I said that I have to hang on to my own persona and Joel just said, “Ok, I heard enough,” that he had made up his mind so—
LAURA: [Commentary] I was angry at everything and so excited and nervous, I just wanted to pick up the table and flip it over and just be done with it.
STEVE: [Commentary] Just reflecting today, I had a chance to shine, you know, being a leader and everything and uh, I just didn’t pull through so I think that’s what they virtually saw so…
CARLY: [Commentary] I do kind of just sort of slipped into the background a bit when I should have stepped it up and, you know, I won’t beat myself about that. But um, I learned from it. So I’m going home and I will just succeed. I will never give up.
STEVE: [Commentary] --situation you’re in, you know, figure out what you want in life, you know, be passionate about it and just do whatever it takes. Put it online and just go all out. Don’t listen to your family, don’t listen to your friends, maybe it’s gonna stop and you only take the people that want to, you know, help you really succeed in life.
DEBBIE: [Commentary] GutsyWomen is about helping women create more success in their lives and in their businesses, and that’s my passion and that’s what I’m gonna make happen. But the ideas that were given to me in the last three days and the people that I met up with are really gonna help warp-speed what I’m doing in my business right now.
CARLY: [Commentary] I really want Laura to win because me and her – we’ve become very close – and will stay very close – and I would love her to go far because I could see the potential in her.
LAURA: [Commentary] Right now, I’m just like chopped beef… chopped liver… is the expression, ‘chopped liver’—
CARLY: [Commentary] She’s overcoming all her fears and, you know, as the days go on, I think she should become stronger and I think that some – a quality like that, when you get to the end, it is a very deserving winner.
LAURA: [Commentary] Right now, I just feel like chopped liver… or a cut meat, even, or just kind of thrown out – or chomped… whatever. Either way… I just kinda – I’m really nervous about going in tomorrow.
NARRATOR: Stay tuned for scenes from the next episode…
[End credits]
LAURA: [Commentary] I’ve learned from this experience that I will probably never ever, under any circumstance, no matter how much pressure there is, ever audition for a reality show… ever again.
[Scenes from next episode shown]
[Few Words from Joel Comm]
JOEL: The growth of the internet has led to more opportunities for prosperity than ever before. The myth of ‘making money online from home in your pajamas’ is no longer a myth. The internet has made it a reality. Now, I invite you to become a part of this group of entrepreneurs by becoming a Next Internet Millionaire Insider. As a member, you’ll receive Your Own Internet Business on CD-Rom shipped directly to your door. This CD is packed with video tutorials and instructional ebooks, website templates and 64 products that you can begin selling online immediately. It has all the tools and resources you need to get your internet business up and running quickly. And, as an Insider, you’ll have the ability to ask questions, participate in exclusive tele-seminars, and receive access to a special ‘Members Only’ website. To learn more, go to www.nextinternetmillionaire.com and enter your name and email address in the form on the page.
Thanks for watching The Next Internet Millionaire. I look forward to seeing you as an Insider.
END
Check out how Mother Nature took matters into her own hands to reduce the number of polluting SUVs in Lincoln, NE.
I am not a global warming nut ball, but WOW this Suburban is done for!
We sent an email to all Schrock customers asking some specific questions about our website, our services, and what they were looking for. Take a moment to post a comment with your thoughts on the following questions:
Thanks for taking a moment to help us out! We have a whole stable of new products and services coming in the next few months and your input will help us make certain we are on target with what you want!
Last week I launched my first YouTube subscription contest, and there are only two weeks left before I draw the winner live on the air during my weekly radio show on KFOR 1240 AM!
All you have to do to enter the contest is subscribe to my YouTube channel. On the 15th I will draw a winner at random from the subscribers for the $100 cash prize. Its that easy!
Take a moment to subscribe now. If you need instructions on how to subscribe, click here.
If you have a few minutes, check out the the second episode of Next Internet Millionaire. I got a LOT of face time in this one! Find out which team went into the Judgement Room and who didn't make it out!
The first beta release of Windows Vista Service Pack 1 is set to be distributed to select beta testers in Mid September. This update is not recommended for the general public however.
This beta will be followed by Release Candidate version (RC-1) which will be available to more of the general public.
Once the Service Pack is available to the public, it will contain all of the Windows Vista patches released to date, as well as some interesting new functionality:
If you do end up getting your hands on the beta Service Pack, I would recommend you not install it. Wait for the public release available through Windows Update or you might be one of the lucky people who get to report a bug in the pdate ;-)
I am making the move from an XBox 360 to a Nintendo Wii. I don't have a ton of time to play video games, so it doesn't make a lot of sense for me to have two consoles on my home theatre system.
If you are in the market for an XBox 360, I have a deal for you! $400 or best offer buys:
The total retail cost of this package would be over $650. I take excellent care of my equipment, and it is all in like new condition and works perfectly.
You can see the ad on Craig's list and pictures here:
http://omaha.craigslist.org/tag/407177758.html
I will ship it if you are not in Lincoln or Omaha. Buyer pays actual shipping. Let me know if you are interested!
Microsoft has announced that it will be releasing a new Service Pack called 2c for Windows XP Professional. This service pack does not apply to XP Home, Media Center, or 64-bit XP Professional.
Microsoft has stated that they are running out of activation code combinations for Windows XP Professional now that its lie cycle (Professional only) has been extended to 2009. The only thing the new service pack does is expand the range of acceptable activation codes.
There are no additional fixes or functionality in Service Pack 2c, so users of the current Windows XP Professional users have no need to install the service pack.
This service pack may not be available through the Microsoft Update website.
My staff and I have seen so a lot of computers infected with WinAntivirus and WinAntiVirus Pro over the past few days. WinAntiVirus is advertised in pop-up ads that appear on your screen telling you that your computer is infected when it is not. f you install WinAntiVirus 2005, 2006, 2007 or Pro you had better be ready to wipe your hard drive to remove it - until now. Since there was no functioning removal process on the web for removing WinAntiVirus I tasked Adam with investigating the WinAntiVirus infection and developing a removal procedure for it. 48 hours later I have a tested removal tool that will automatically kill the WinAntiVirus processes, delete its files and remove its registry keys! I you are infected with WinAntiVirus or WinAntiVirus Pro try our WinAntiVirus removal tool. It will only be online for a limited time while we test it, then it will go into our tech toolbox. Let me know how it works! ** note that you will need to have the latest version of the Microsoft .Net framework installed to run this tool **
No, this is not some get rich quick deal. This is a mini-contest! I figure I have been so lax in posting here that I needed to find a way to reward those who continually came back even though there was not a lot of new content last week.
The contest is simple. This is a no purchase required sweepstakes for a $100 CASH prize. To enter, all you have to do is subscribe to the Schrock Innovations YouTube Channel.
Subscribing is easy! Create a YouTube account if you do not already have one, then go to our YouTube channel and click on the yellow subscribe button. That's all there is to it!
On September 15th I will draw a winner live on the air on our weekly radio show, Compute This. You don't have to be listening to win.
That's all there is to it! This could be the easiest $100 you have ever earned, so create a YouTube account now if you don't already have one, then subscribe to the Schrock Innovations YouTube Channel by clicking on the yellow "subscribe" button. GO DO IT NOW!
Guys I am really sorry I have not been posting more frequently. We have a number of large announcements coming up that are going to turn our web presence on its head.
Bear with me while we get this house in order. I promise that as soon as I can have things released I will talk about them here first.
In the mean time, be sure to tune into KFOR 1240 Am at 10:00 to hear Compute This! If you are outside of Lincoln, you can listen online at www.kfor1240.com. Thanks!
I talked about this on the radio, but we have a lot of Omaha customers who can't pick up KFOR 1240 all the way from Lincoln.
Schrock Innovations has moved its Omaha Service Center from our old address on Maple Street to a new location at 511 Turner Blvd in downtown Omaha.
The entire event was recorded! Click play to watch the video below.
Why Did You Move the Omaha Service Center?
There were a lot of factors involved, but the primary reason was that Schrock Innovations has some exciting new products and services we will be releasing between now and the holidays. Our Omaha office will be handling a LOT of the behind the scenes support roles for these projects and our old office was just not conducive to that mission.
Oh, and did I mention that my office now has not one, but TWO banks of windows!!!
Can I Still Bring My Computer In for Repair?
Of course! We will still be repairing computers, building new Modular PCs, and doing Maintenance Checkups for our Omaha customers.
Did Your Phone Number Change?
No, our phone number is not changing for the Omaha Service Center. You can still reach a helpful Schrock Innovations employee by calling 934-9423 in Omaha.
So Do You have any Pictures?
Unfortunately, the Omaha Service Center is a KING SIZE mess, so no polished photos yet. But I did take some video of us moving out of the old location, and of Mike's Office Moving Company moving us into the new location. These guys were awesome, but I still have not had a chance to meet Mike...
I am sure you have seen it somewhere.. That stupid dancing guy in an advertisement about some kind of mortgage deal. But after the sub-prime mortgage bubble pop ( thanks a lot guys - could you have waited until after I sold my house?) the mysterious dancing man is no where to be found!
ZDNet reported yesterday that online advertising could take a hit as mortgage companies back off the online advertising bandwagon. If online advertising takes a hit, that means Google will probably bear the brunt of it.
At any rate, if the only good thing that comes out of this whole mortgage crisis thing is that that stupid silhouette man is hanging out with Jimmy Hoffa somewhere, that is good enough for me.
I would encourage all of my readers to check out the first episode of Next Internet Millionaire. It was released today and is now available for viewing (best viewed with a high-speed Internet connection). Click the play button below to watch!
For those of you who are new to the blog or the show, Next Internet Millionaire is a competitive web-based reality show in which I was one of 12 contestants.
There is TONS of drama in this 52 minute episode and only one small commercial! Watch to see who gets eliminated, who talks trash about who and how your favorite local computer guy did
After you have watched the episode, feel free to post comments in the Next Internet Millionaire forum. They have a section there asking who is your favorite contestant and why. Already there are some people talking smack about me and some of the other contestants!
Have fun and I hope you enjoy!
**Update 9/9/07** You can now read a transcript of the show by clicking on the read more link!
The Next Internet Millionaire
Episode 1
Hosts:
JOEL: Joel Comm
HEATHER: Heather Vale
Guests:
CRESTA: Cresta Pillsbury (HackerSafe)
MARK: Mark Joyner
Contestants:
LAURA: Laura Martin
JASON1: Jason Marshall
JAIME: Jaime Luchuck
NICO: Nico Pisani
ALISANDE: Alisande Chan
JASONH: Jason Henderson
THOR: Thor Schrock
CARLY: Carly Taylor
STEVE: Steve Schuitt
DEBBIE: Debbie Ducic
CHARLES: Charles Trippy
CHRISTINE: Christine Schaap
JOEL: My name is Joel Comm and I’ve made millions of dollars on the internet. In the past twelve years, I’ve sold ‘this’ idea, written in the New York Times Best-Seller and built several profitable websites that generate passive income for me each and every month.
Now, I’m looking for the right person to join me on my new venture and become the Next Internet Millionaire. I’ve gathered the best online wealth building experts from around the world to join me and my contestants for an intensive learning experience and a competition that will ultimately lead to One winner.
NICO: [Reading a letter out loud] Congratulations on making it to the Next Internet Millionaire, a whirlwind of discovery, the competition awaits you
[Video Intro] My name is Nico Pisani and I live in the beautiful country of Costa Rica and I’ve been alone working for the last five years in the rainforests. I long to share what I’ve learned over the last ten years of doing business in Costa Rica with the world and it’s through the world of internet marketing
[continues reading letter] Along with this letter, you receive a small pouch containing ten e-COMMerce chips. These chips have no cash value but they will prove to be invaluable for one or more players in this competition.
ALISANDE: I’m not quite sure what are the advantages of what the e-Commerce chips are for.
THOR: [during breakfast] Bases [2:12] do a lot of great work for a lot of kids through the fund-raising for kids who can’t afford medical care. The parents have put them up. It’s a really great cause--
My name is Thor Schrock. I’m from Lincoln, Nebraska. I’m a Republican, card-carrying—
NICO: --Again, I think the American people have been grossly misled--
THOR: --And we need to support our troops in Iraq and make sure they know that we appreciate what they’re doing and that what they’re doing is keeping us safe here.
CHARLES: I got a t-shirt ready for them. Yeah, I got this little “Not My President” t-shirt with Bush’s face painted on and…
THOR: It feels really surreal to be a on a reality show. It hasn’t really quite hit home with me yet. The $25,000 will go to charity in and around Lincoln, Nebraska so no, I’m not going to keep a dime to myself.
[Back to breakfast and other scenes showing players interacting with each other or getting to know each other]
JOEL: After meeting each other at breakfast, our twelve contestants will be taken to a place they would soon love, hate, and even fear – the COMMplex.
JASONH: Jason Henderson, Louisville, Texas. People that don’t even know me, all they have to say to me is, “How tall are you?”
CHARLES: Oh he seems scary because he’s tall. He’s a big guy. He’s a pretty big one…
JASONH: Nervous about……nothing, really.
CHARLES: Uh, my name’s Charles Trippy and I’m from Tampa, Florida. Now Trippy is a unique name, whoever that has it. And it’s good because people think it’s a stage name when I do things online.
Words, some words annoy me, like the word “flawed,” or “blog” -- hate those words, they sound stupid and they should be stricken from the record.
JOEL: [on video] “Welcome to the COMMplex. Here, at the base of the Rocky Mountains in Northern Colorado, the twelve of you will be competing for a $25,000 cash price and an opportunity of a lifetime to join me in a new online business venture.”
“You’ll be learning from the top online wealth-building experts and taking furtive[4:32] challenges to determine who is best suited to be my new joint venture partner.”
“I wish each of you the best of luck and may the best contestant become... The Next Internet Millionaire.”
[JOEL enters room amidst applause from players]
“Welcome, welcome everybody! Wow! It is great to see you guys finally, face-to-face. Are you ready to compete?”
PLAYERS: Whoooooo
JOEL: Excellent! Then it is game on!
What you see behind me is the holy grail of The Next Internet Millionaire – the HackerSafe Immunity Shirt. If you have the HackerSafe Immunity Shirt, then you are immune for the entire day and cannot be eliminated from the competition. You want that shirt.
Now, your first HackerSafe Immunity Challenge is going to give you an opportunity to test your presentation skills. You will randomly be drawn, one at a time, up to the platform, to give a presentation and tell us why your partner should be selected as The Next Internet Millionaire.
[conversation between THOR and CARLY whose faces did not appear]
THOR: Come here?
CARLY: Yeah. Oh, not to come here.
THOR: Hooo, god you are confident!
[Other scenes showing players discussing with their partners]
HEATHER: Your time is up. Please take your seat. Our first contestant will be… Debbie. Please step forward.
DEBBIE: --he will be translating everything that’s in this internet world to the people of South America, which is huge! [referring to Nico]
JASONH: If you’ve seen Laura, she’s phenomenal on camera, she’s gonna present extremely well for The Next Internet Millionaire and I cannot recommend anyone higher than Laura Martin.
ALISANDE: He is an out-of-the-box thinker—
My name is Alisande Chan and I come from Percacola, British Columbia in Canada. When I look back at all the accomplishments that I do in my life and whenever I’m at home and if, you know, there’s something to do for renovating, I’ll find a way to do it. If there’s something on the internet that I need to research, I’ll find a way of how to do it. Uh, if a friend has a problem with something, I will figure it out for them if they can’t figure out themselves.
All throughout my life, it’s always been that way but I never saw value in it and the day that I realized and saw value in it, and realized that I’m an awesome person, I’m a great person, was the day that I realized nothing could stop me.
[back to competition] -- He’s funky. He’s fun. He’s attention-grabbing. He is just the type of person that you want to watch…
STEVE: Alright, the reason why Christine Schaap should be The Next Internet Millionaire is because she figured out her target market. I think that’s the most important thing here, you know, on online marketing – figuring out your target market because if you don’t know who you’re going to market to… [gives a shrug] you’re not going to make any money.
CARLY: --but Thor is definitely going to be The Next Internet Millionaire.
Hi, I’m Carly Taylor and I’m from Cambridge in the UK. I’ve got a little boy, Brandon. He’s nine and he’s actually an aspiring internet entrepreneur. I think I’ll win because I want to… very badly. So uhm, yeah… I will do…will give everything to win. As I’ve said before, the only thing that shatters dreams is compromise.
[back to competition] He’s got the skills. He has the vision. He runs a very successful offline bricks and mortar company – computer repair. It’s helping people… he charges $100 an hour for his service. So, I mean, if people are paying that money to come to him, he must have something that I/they don’t want to hear.
JASONM: As you know, we’re here to find and look for The Next Internet Millionaire. As Jaime’s representative, I can fully tell you with confidence that she will be The Next Internet Millionaire. Is it her creative ideas or her aspiring youthfulness? Maybe it’s even her graphics design background?
JAIME: --the way he talks about his wife. The way he is devoted to her touches my heart [referring to JASONM].
I’m Jaime Luchuck from Toronto, Canada. I’m most excited about learning. I have a job. I am a web editor for the Provincial Government and that’s what I do, pretty much so.
[back to competition] He gives his whole to everything that he does. He volunteers at the ministry and helps with children, and he’s very athletic. In fact, Jason told me that he’s won a lot of 2nd places throughout his athletic career and I think it’s time that Jason won a first.
[Commentary] We have to stand up and do public speaking and introducing people, which, as soon as they announced that, my blood just ran cold and I got nervous and shaky and I was interviewing Jason and I got up there and stood and talked. I didn’t know what I was saying. And apparently I found out in the in the end I said, “I hadJason Marshall,” and then I said, “Congratulations” and announced it…so I’m completely screwed up now.
CHARLES: The advantage of not being one of those ‘suits’ that, you know, are formally trained, that are in the old media, they don’t really have an understanding of, you know, the internet, you kind of have to learn that on your own and I believe that her [referring to Alisande] skills and offline will be able to transferred onto online and should be able to convey that very clearly.
CHRISTINE: He [referring to STEVE] is such a free spirit. He has lived in both Alaska and Hawaii; and both the East Coast and the West Coast, but really, this guy brings to internet marketing, a lot of creativity. He really marches to the beat of his own drum…
NICO: I am representing one of the most gutsy, most passionate woman, out there in the internet marketing world… do U C? I C. [points to Debbie] Debbie Ducic is The Next Internet Millionaire.
DEBBIE: My name is Debbie Ducic and I’m from Pueblo, Colorado, USA and that last name is spelled D U C(?) I C(.) What I’m most nervous about is the fact that I’m actually a team builder and not a real competitor. I like win-win situations and competition to me is almost like a ‘stab somebody in the back,’ so, you know, I’m a little bit nervous about that.
I’m not worried about my abilities. I’ve been around long enough. I’ve done a lot of different things and I’m a gutsy woman so I’ve done a lot of crazy things and took risks that took guts and…that part I’m not afraid of but I just want it to be a win-win for everybody.
NICO: --you know why? Because she wants to lead a minority workforce into the new millennium here in internet marketing and to web 2.0
THOR: She [referring to CARLY] She walks the walk. Carly Taylor, last month, left her full-time job to quit and become a full-time internet marketer.
LAURA: --And because of this this, some of the most powerful speakers, support Jason [JASONH].
I am Laura Martin from Austin, Texas. I am very single. I am currently doing affiliate management for a guy in California. My family members are very excited and …for them to know that there’s a reality show about Internet Marketing. They’re hoping to learn exactly what it is I do at home, in my bed, all day… pretty much.
Oh *beep*… Not so good. Ok, let’s change that. Let’s change that. Yeah. Yah?
And everything that he has done and is backing him, personally.
HOST2: Thank you everybody for your presentations. Now Joel and Cresta will be deliberating and determining who is going to be the HackerSafe Immunity Challenge winner for today.
JOEL: Will you please give a warm welcome for Ms. Cresta Pillsbury
[Applause]
CRESTA: As Joel mentioned, I’m with HackerSafe. We actually certify over a 100,000 websites on the internet today. We are currently partnered with Visa International; security in over 79 countries. We’re also only the trust mark ever to go into Yahoo Shopping. I tell you all this to let you know that consumers are very, very aware of the HackerSafe certification.
When you use the HackerSafe on your website, what you’re doing, what you’re telling them, that you’re holding yourself to the highest standard – thereby… [points to logo on video wall] HackerSafe
JOEL: There are some interesting presentations.
Laura, Jason is a big guy. I know you can fill him with more to say about him.
Some of you told us a little bit about what people are passionate about but not so much what they’ve done; some of you have told us what they’ve done but not so much what they’re passionate about. Some presentations were polished; some not so much; some, a little stilted.
Big J, we got to work on that a little bit – your stage presence for doing what you’re doing. We really want to nail that down.
But I think, through it all, there was one person that demonstrated everything that we were looking for in this task. And that person who wins HackerSafe Immunity for today would be Jason Marshall.
[Applause – JASONM walks up to front]
Here’s your HackerSafe shirt. You will have an opportunity to put this on shortly. We’re not going to ask you to strip now…
CRESTA: Strip now. What do you guys think? Right?
JASONM: My name is Jason Marshall and I’m from Ocean City, New Jersey. This year, I was hired to be a one-on-one aide with a student who has a muscular dystrophy. I’m a support staff at Ocean City Remedial School. I work with a young man who has a muscular dystrophy. He’s 12 years old and he’s going into sixth grade so my job is to take him throughout his day.
I’m passionate about my relationship with Jesus Christ. That’s my heart; that’s my soul and that leads to my passion in other things in life.
JOEL: --and we have a special surprise for you from HackerSafe. They will be giving you a complimentary one-year subscription to HackerSafe that you will be to put on your website and this is valued $2,000.
[JASONM expresses gratitude and shakes hands of Joel and Cresta]
But wait! There’s more. We have one more thing for you. [Directs to Heather behind] Heather, can you please bring it out.
[Heather brings out a big box]
We have a brand new laptop computer. Congratulations! Welcome to the competition.
[Someone exclaims “Congratulations” from one of the female players]
But wait! There’s more. As we call your name, please come forward for your laptop computer.
[Proceeds to give all players laptops] Debbie Ducic. Jason Henderson. Nico Pisani. Steve Schuitt. Alisande Chan. Thor Schrock. Laura Martin. Singing Jaime Luchuck. Christine Schaap, mother of five, come on down.
[Applause]
CHRISTINE: Hi, my name is Christine Schaap and I’m from Alfred(?), Michigan. I’ve been married to my husband, Steve, for over twenty years. We have five children – four boys and one girl. And they’re really excited for their mom.
I am passionate about changing people’s lives. I am passionate about helping people realize what their potential is. I was always terrified of public speaking and just being in front of a small group of people was a very intimate thing for me and I was very, very nervous…to the point of being physically ill if I would had to speak in front of a group of people.
JOEL: All right. We have got a fantastic playing time for all of you and this just the beginning. It’s incredibly exciting. And at the end, one person’s going to come out as the victim and it’s exciting to see who it is.
JASONM: --feel after winning the first Immunity Challenge. It feels good. I guess it’s relief, in a way, but it was also nerve-wracking at the same time. I feel good also, particularly everyone being able to get the same prize.
JOEL: After a quick tour of the COMMplex, it was time to start learning.
MARK: So uhm, if you’re serious about winning this thing, I’m going to teach you guys stuff that is kind of unusual, a’right? And you’re going to be wondering like, “What is this all about?” It’s going to seem very, very, silly to you at a certain point but you’d get to a point where you’d break through that and you’ll understand why, ok? So I need you to kind of suspend your disbelief for a few things especially for the comedian [points to Charles in the back] back there, he’s going to be chuckling. He’s rolling his eyes already.
Alright, so, I started realizing I had to stop teaching these guys internet marketing. I had to stop feeding them ideas and I had to teach them what I’m about to teach you guys.
Ok, come on up. [Alisande stands up and goes on stage] Here’s what I want you to do. I want you to write, up here, the “First Law of Simpleology.” Just write First law of Simpleology – the law of straight lines.
Here’s the point, you guys. Here’s where you are right now [Raises his right hand across to a certain level]. Here’s where you want to be, the things that you want [Raises his hands higher], okay? The point of this is the shortest path between where you are and what you want in your life is a straight line. And I’ll tell you right now that the guys who use this, are going to have an edge over the guys who do not use this in the next twelve days, okay?
And you’ll probably understand why at the end of this thing.
STEVE: Like materially, what he’s doing, breaking it down, and making it simple? And I see that it’s not kind of simple to learn but once you get it down, it really is, going to get you to go where you want to go 300% faster.
MARK: Steve, here’s what I want you to do. I want you to draw a dot…
[Steve draws on the left side of the board]
Okay. Now I want you to draw another dot off on the other side there.
[Steve draws a dot on right of the board]
Okay. Now what I want, Steve, to do, is I want you to start on that dot on the left and I want you to draw a line. Now if the item that Laura talks about here is going directly toward that goal of starting her own business, I want you to continue to draw a straight line. If it’s not, yeah [Steve makes a gesture not caught on tape]… exactly.
So read the first item on the list of things you do during the day.
LAURA: Okay, I wake up gradually in my own pace…
MARK: Okaaaay, maybe it’s a slow nudge toward the line, right?
THOR: Laura is an interesting girl. She doesn’t get out of bed in the morning. And when she does get out of bed in the morning, but not that I would know from experience, but I’ve heard, that when she gets out of bed in the morning, she cusses at the world. She kicks things. She mutters and she says she hates life when she gets out of bed and so I just don’t know how someone with that kind of a morning attitude is really going to get to a point where they do some of her best marketing with a laptop in bed and she made that clear to everybody. So, it’s going to be interesting to see, now that she has to get up early in the morning and kick things and mutter and say she hates the world and come here and perform. I think it’s going to be fun to watch to see what she does.
LAURA: I pull my laptop out from my under my pillow and turn it on…..
[Laughter]
MARK: It’s up to you. You choose, you choose [presumably speaking to STEVE who’s still on the board]. I’m stuck. I don’t know.
I mean, I could see that. It could work, you know. It’s honest. That’s good, I like it.
And so, it’s relatively straight. Okay, what’s next? [Addressing Laura]
LAURA: I open up my hotmail account in Outlook and press send/receive. And I open up all my IM clients
[bit of laughs…not quite sure why]
MARK: True? True statement?
LAURA: Well, it is.
MARK: Okay, but is that honest? Is his [STEVE’s] assessment honest? [addresses Laura and points to the board on what Steve wrote (or drew)]
LAURA: [Looking at the boar] Yes, because it takes so much of my day away whenever I’m like Hah! You’re online.
MARK: Okay, so what I want you to do is – shut your email down. Don’t turn on your IM, ok? Don’t do anything, right? Until you do this exercise, we’re going to learn here in a minute the DTP (Daily Target Praxis). That’s the first thing I want you to do. You’ll understand why. What I’m telling you right now, if you think about it, is going to allow you to win this competition.
JASONH: I would definitely recommend Mark Joyner to anybody. For more than one time, I’ve seen people let [19:27]pages laid on the table would actually do Simpleology tasks, you know, to help them, you know, prioritize and get more done in less time so I’m just hearing a lot of awesome, you know, he really does deliver the goods.
JOEL: Now we’ve come to the Execution Challenge. The winning team, has potential reward and Immunity. With the losing team comes the Judgment Room.
And so today you’ve learned from mark Joyner about Simpleology. Who learned something to day?
[Players raise their hands]
A lot of great stuff. It’s simple, hence the truths of Simpleology are... they’re so deep that it’s difficult to explain it on a simple web page. Here’s the deal: You will have 2 ½ hours. If you want to build a landing page, that’s fine. You still have to discus the presentation for how this is going to work and how it’s going to be more effective for Simpleology.
Every member of the team must take part in the presentation. And with that said, we’re going to divide you up into teams.
Jason Marshall, since you are the winner of the HackerSafe Immunity Challenge today, why don’t you come on right up here. [Gestures to floor/spot right in front of him] You’re going to be one Team Captain. And I would like for you to please select the other Team Captain.
JASONM: None of them will make eye contact. [Refers to players] Debbie, you’re the first to look me in the eye.
JOEL: Debbie Ducic. D U C?
DEBBIE: I C.
JOEL: I C. Come on. Okay, you’re the other Team captain. Alright, now we’re going to alternate… and Debbie, since he chose you, you may pick a male to be on your team.
DEBBIE: Male…. Male…
[Teams are picked]
JOEL: Okay, now teams are picked. They’re complete and they’re going to need names. You have two minutes to huddle up and give me a name. Go!
Jason, what’s the name of your team?
JASONM: Our name is Kiss. K I S S – Keep It Simple, Stupid.
[Laughter]
JOEL: And this side? Team Captain?
DEBBIE: The Bullseye group.
JOEL: The Bullseye group. Fantastic!
Kiss – the Bullseye group.
Your time begins… now.
[footage of group discussions – Bullseye group]
THOR: They said you have, like 4 seconds to look at a page and decide whether you’re going to read it or go away.
CARLY: Yeah, it’s the caption.
CHARLES: Video and audio are usually really quick and… you know, you see what it is…
[group looking at a website]
THOR: What an idiot. Who designed this?
CARLY: [Commentary] From that moment, it kind of went into the direction that everybody took their own idea on how they were going to work but nobody was…there was no, like, team working together. To be honest, to the end I didn’t actually know what the other person is going to be…
[Back to Bullseye group work]
THOR: Who do you think… what’s the target market that would benefit most from this?
CARLY: I think it’s between 18-35
DEBBIE: Wait, wait, wait, guys. I volunteer my target market which is ‘gutsy women.’
[Kiss group with JASONM, JASONH, STEVE]
JASONM: What are we gonna do? We’re going to go ‘Live’ with this [points to laptop JASONH is holding], we’re going to act out [conversation is hardly heard]
[The 3 kiss guys listening or viewing JASONH’s website]
JASONH: [Commentary] I should say Jason Marshall did a good job. He really didn’t have all the technical or the marketing knowledge that some of my other teammates had but as far as a leader and delegating tasks, he did a phenomenal job.
JASONM: [Speaking with Cresta and Joel] --with the ideas is that, we’re going to have a live cycle. We’re actually going to actually act out the site itself, with, you know, people reading the copy, people viewing the video…
MARK: Okay, the fourth law if the Law of Focused Attention.
[Team Bullseye]
DEBBIE: Maybe we say are you this guy or are you this guy?
CRESTA: --give this to you since you are the Team Captain.
DEBBIE: Oh, thank you.
CRESTA: It’s up to you whether you keep this for yourself or give it to one of your team members.
DEBBIE: Alright. You guys do good. You will be rewarded.
THOR: I’m cramping my ******, Christine. I tend to get a little hypoglycemic when I’m stressed so I have to keep eating otherwise I’ll go bwahbbwah.
MARK: Third Law of Simpleology: Law of Focused Energy.
[Kiss group]
JASONH: Who can do a good godfather accent?
SOMEONE: [Not JASONM although it may seem like him] Godfather accent?
JASONH: Because we’re doing a sales… [barely audible 24:50], he’s like a mafia guy? [Imitates talking like a mafia guy.]
JASONM: [Commentary] Jason Henderson. I don’t think he’s afraid to jump up. I don’t think he’s afraid to speak and take over. He definitely should have but I was also impressed there. One of out first tact [25:08] of ours was to ‘be humble. I’m the leader, but, I’m also going to be humble on how I approach you and you’re going to be humble in the way we approach each other.
JOEL: [Addressing Team Bullseye] So can your team leader just give me a quick overview of what you guys are doing?
DEBBIE: We thought in the beginning we just sort of brainstorm because we’re coming up with some pretty good ideas. So step 1 is just brainstorms and ideas. We talked about, as women, what didn’t catch us with this headline.
[Commentary] I walked up to Mark Joyner afterwards and I said, “Do you know what? I think that you are… what you have to offer women, with all of the things that they have going on and all of the things that they have to think about, that your product is perfect and I think that I can be a really good affiliate and sell the heck out of it to my gutsy women.”
[Addressing Mark during Bullseye discussion] --and then what we’re gonna do is we’re going to use your Simpleology to go through the steps.
MARK: I’m a very, very firm believer of all the things that you need to do to accomplish what you want to accomplish in your life and are in fact, very simple. But the problem is you’re not doing it.
[Bullseye group]
DEBBIE: Am I on the right track? I think that’s sort of the idea of…..
CARLY: [Commentary] Obviously I’ve… what’s on the copy, that’s kind of my strong area. So, I wanted to get her idea of how the whole thing would look and the concept but it was quite hard when you’re in a group of people who, you know, are very opinionated and strong-minded. And I would say, in that situation, that I kind of took more of a back seat….
[STEVE with JASONH]
STEVE: --bust out the cardboard scene?
JASONH: We should definitely use that.
STEVE: Wham! We should sharpen it, somehow.
JASONM: [Addressing Kiss group] You guys are going to type it?
ALISANDE: Well, we’re going to need to. Otherwise, we don’t read it.
JASONM: Okay.
[Bullseye group discussion]
THOR: -- You know what the breakdown is between male e-entrepreneurs and female e-entrepreneurs? How… there’s one [crosstalk]
DEBBIE: --I do know that latest statistics I have read and I think and Christine agrees with me that majority now, are women, online.
[CHARLES WITH NICO; laughing at something Nico is writing/drawing while rest of Bullseye group continues to discuss in the background]
CHARLES: Is he walking the dog or is he the dog?
NICO: [Commentary] We networked last night. I brought some rum up from Panam and a lot of us sat around and got doozy and did a little taste-testing on some imported rum and cigars and got to sit down and actually we networked tilla round midnight…
JOEL: [Addressing Bullseye group] Right now, your presentation has to be fifteen minutes long, okay? If you want to cut five minutes off the length of your presentation, I’ll take 5 e-COMMerce chips from you right now.
THOR: [but not shown]I can talk all 15 by myself if you guys want me to…
DEBBIE: I think we don’t have any problem of doing that.
[JASONH asks Cresta a question – conversation a bit undecipherable]
JASON: Do you think …convey that sense of information is secure so we went ahead and we purchased a HackerSafe account.
CRESTA: Brilliant.
CRESTA: [To Bullseye group] So your target audience is the stay-at-home mom? Or…
DEBBIE/CARLY/CHRISTINE [in unison]: No.
DEBBIE: No. The professional…
CRESTA: The professional?
DEBBIE: The entrepreneurial woman, wherever she has her business.
JOEL: [Addressing Kiss group] For 5 e-COMMerce chips, you can have another 15 minutes to work on your presentation. Remember, it’s winner take all tonight so I need you to decide if you want to do this.
JASONM: Part of my plan is to use some of my chips anyway for being part of the team because I’m here to serve and invest in you [refers to team mates]
STEVE: [says something back to JASONM]
[ Kiss decides to give 5 e-COMMerce chips to JOEL]
STEVE: We wanted to gather around all our ideas, like in the first half, and then the rest of it, we just rehearsed and it worked out pretty good.
Presentation
DEBBIE: My name is Debbie Ducic from Pueblo, Colorado and I represent the Bullseye group. First of all, I want to thank you, Mark Joyner, for a wonderful presentation this morning and we really appreciate the opportunity to present our idea about how to market Ideology [laughs a bit too late about mistake].
[Mark smiles]
And I looked outside and I had all the intention of doing it and my life got absolutely crazy and I have to say I felt a little intimidated because there was a lot of information there. There was a lot of things that I printed out and I overwhelmed myself and when I looked at the Control Panel, it seemed a little intimidating to me. And so, that… the reason why I bring that up is because I felt like I… that our presentation really represents women who are like me – who have a million things going on, and yet we need that tool more than anything in the whole wide world.
THOR: Right now, anything that you do in Marketing needs to be targeted to a specific group or a specific gender, demographic – any number of ways, even down to what kind of browser the person is using. And if you don’t target very specifically, and follow through on that targeting and make sure your target market has the money to buy your product, desire, and need for your product, your launch is not going to be successful.
CHRISTINE: We do choose to focus on over-40 female demographic because baby boom constitutes 76 million of the US population and well over half of those are women.
CHARLES: [Commentary] And Christine was very set in her ways but… I mean, nah.. haah [makes an explosive gesture like things scattering]
CHRISTINE: [back to presentation] What’s more, women were the original viral marketers [Cresta has a big smile on her face]. When they discover a product or service that makes their life easier, they’re quick to spread the word.
CARLY: The main objective probably was to was to create a comfortable setting for 40+ women, rather than the usually intimidating sales agents. We wanted to make a simple way, hence the term –Simpleology, of benefiting 40-plus women’s lives in just 15 simple ways.
NICO: I’m a 39 year old entrepreneur and I don’t read static sales pages. I look at the headline on the page, and I scroll all the way down to the bottom of it for the price. Maybe I’d read something in between…
CHARLES: Yeah, and I’m a 23 year old college dude. I don’t read. I just want to get into the site, I don’t want any of the hassles. I just want to go read into it…
NICO: [Holding presentation board on easel stand, about to turn first page] Ready for this?
[Turns first page to show a comic strip(looks like it)]
CHARLES: And so we decided to do a video that would capture the audience. Like, when you first go to a website, you know, you have a few seconds to grasp the audience’s attention.
NICO: Picture this. The landing page comes up and we press play on our video and you’re bombarded by whistling of the tea kettle, the kids screaming, the dog chasing the cat, and the phone ringing off the hook, then….BOOM— Zzzzzzt
CHARLES: That’s a rewind effect.
NICO: High-speed rewind; 3 or 4 seconds and then from Frame 1 – Boom! The same scene. And it’s organized.
JOEL: It’s an interesting presentation in a really very, very …of [32:43] personalities and way of delivering your message. My first question is the statement, and then I suppose, the questions is going to be answered by Mark, and that is, are middle-aged women the target market of Simpleology?
MARK: Uhm. I would say probably no and here’s why: So, your logic is interesting, backed with some interesting facts, but if you say 80% of purchases online are from women, does that necessarily mean 80% of their purchases of this potential product? So what if, for example, the video would include, for example here, you know, pornography directed at men, right? So we’re going to target women as the result because 80% of the women, you know, online purchase products….do you know what I’m saying? Because the logic just doesn’t hold up.
JOEL: Okay. Thank you Bullseye group.
[Bullseye group leaves stage; applause]
JASONM: Again, everybody thinks that everybody is roughly the same in internet marketing when it comes to these pages but if we see that, actually, everybody is not…we’re not the same [does a magic trick with ropes of different lengths but almost the same]. To be honest with you guys, we’re all different.
[switch to another scene]
Okay. Now, Mark, you mentioned earlier… what was one of your thumbs on internet marketing again….
MARK: That people don’t have as much trust.
JASON: So what is the way now, that we’re in these new times, to accomplish that ways…
JAIME: --Video allows us to personalize your website Simpleology with your consumers . Because let’s face it, there are so many products on the market today. Why would somebody want to buy from you…..people like to be treated like people. They like to be nurtured. They like to recognize who they’re dealing with.
LAURA: In order to make subscribers feel more comfortable, we have added a transparent flash video of Mark using their skepticism…. And of course, Mark would be walking towards a compelling subscription box.
ALISANDE: Are you bogged down by too many emails? Are you spending too much time in the office? Are you as organized as you like to be? What if we told you that we could make you work 300% faster?
STEVE: [Commentary] Alisande, that was way cool. Another Candian, ey. And uh, yeah, I love her. I definitely love her…she’s hard to read because she’s definitely a poker so she’s always got the edge on that thing…It’s like she’s reading other people but she’s hard to read, that I’m reading her reading other people…
JASONM: And that’s the goal. The goal is just to get them in and then let you do the job. Let the site do its work, ‘coz that site is interactive and critical
JASONH: So we wanted to test having personal video testimonials from Simpleology customers.
THOR: [Commentary] Sometimes Jason comes off as a little over-bearing and he’s distanced himself from a few of the contestants already that didn’t really appreciate that so much.
I think he asked Christine if she would like to do a joint venture and Christine was like, “Oh sure! What’s that?” And he said, “Well I need my shirts ironed. Can you take care of that for me?”
JASONH: We have over 200,000 customers using Simpleology and raving about it.
JASONM: This is the page that will draw you in to the next level.
JOEL: Thank you Team Kiss. It is a very well thought-out visual presentation. I love, and maybe Mark will agree with me, I love the idea of having him walk in a video. I’ve been wanting to do that on my site and I think that’s some brilliant concept. And I also got to say, and I know that Cresta would say it herself, it was brilliant to put the HackerSafe trust mark on the page. Not just because [crosstalk] but HackerSafe really does work.
CRESTA: [Probably addressing Alisande] Your copy was very effective. I actually, kind of got chills on those, with what you were saying. You made me want to learn more with what you said. It made me want to go say, “Hey, what is this that can help me with all these problems that I have.” So the copy – very, very effective.
JASONM: [Commentary; letting out a big sigh of relief] Haaaaah. That’s the sound of it all. I am drained – physically, mentally, and we have a lot more to go. That was just Day 1.
JOEL: Haaaaaah. You guys don’t make it easy. We have two presentations – each with their own strengths and weaknesses. On one hand, Team Kiss utilized all of their members quite well but had a hard time communicating exactly what the substance of the page was about. On the other hand, the Bullseye group, seemed to have … a target and yet, there was a lack of cohesiveness among the members of the team – in communicating; and clearly presenting what the Simpleology page would be all about.
I have to say you both made it difficult because one team is going to win, and one team is going to lose—with two members from that team being eliminated from the competition. With that said, I have to award the winner to one team.
And because they were able to so effectively market to us, the winner of tonight’s challenge is Team Kiss.
[Team Kiss jumps and shouts in jubilance]
TEAM KISS: Yes!
JOEL: Congratulations. You guys are immune tonight and you will each receive lifetime memberships to Simpleology and all Simpleology products that mark Joyner will ever release.
As for Bullseye group, you gave a noble effort. I see a lot of good, raw material there and a lot of promise. It’s early in the game but I’m afraid you’ll be coming back to the Judgment Room shortly, where two of you will be eliminated.
[Commercial Break – chitika.com]
Judgment Room
[Team Bullseye in Judgment room with JOEL, MARK, and CRESTA]
JOEL: I am sorry it has to come to this so early in the game but as you guys know, I get a lot of JV requests. And the best majority of them I don’t even have time to read, let alone, consider. I want make sure that we’re not wasting anybody’s time and get right to it and find the person that’s right to do that JV.
Now your task today was based around Mark Joyner’s Simpleology. The shortest distance between two points is what?
BULLSEYE: A straight line.
JOEL: And you’ll notice during your task that sometimes it might have been a little difficult to concentrate, to keep focus. A lot of different things you but went through it. The challenges you did pretty well; some of the others, not so much. Now, you were judged for your presentation and unfortunately, that’s why you’re here in the Judgment Room.
MARK: [Addressing CHRISTINE] The one thing that I observed with you was you’re so reserved and sometimes when we have an opinion... if you do have anything contrary to that, you are very, very defensive, in your position.
JOEL: [To Cresta] Cresta, your comments on Christine.
CRESTA: I have to say your focus is amazing. When I came in with the check/chip, [41:11] you didn’t miss a beat.
CHRISTINE: I was really frustrated in the first 45 minutes. I wasn’t the team leader and so I was trying to get my ideas out there that people could see a possibility.
JOEL: [To Thor] Thor, you’ve got a really strong personality.
MARK: Thor, dude, you’ve got some mojo. You stepped up as a leader during the whole thing. I would have played it a bit differently, okay? I think that what you saw was Debbie was on her best dress [41:36] and you’re just the man who’s just got to step up to the plate and “I’m going to be the leader.” Fine, but do have respect though for the leader. Let the person lead.
JOEL: [To Debbie] Debbie, Do U C I C
CRESTA: I thought I could have seen more coming from you, you know. I thought maybe it wasn’t your strength.
JOEL: Your site Gutsy Woman, your audition videos – gutsy, stand up, go get ‘em, give ‘em all you got, you’ve done a lot, you’ve obviously accomplished a lot – what happened?
DEBBIE: I think I have a different style. I could definitely have gone more together.
JOEL: Given another chance, would you be able to step up and hit a home-run?
DEBBIE: Well we always learn from our mistakes and I’m a fast learner so, yeah.
MARK: You know, Nico was having like a little bit more gentle… he was like, “Hey guys, this is what we’re focusing on.” You we’re trying to get everyone narrowed, which was good, now, eventually, that didn’t happen, right? And I think Nico is kind of like starting on initiating…This is a competition guys. And ….ship[42:40] is going to be part of this. And you got to be conscious to that. I’m thinking, you got to like crank it up and you’ve got to be showing hustle.
JOEL: Cresta.
CRESTA: I like when you was told that you could ask questions of Mark, everybody was still debating over what you were going to talk about, and you Nico, you immediately got up, put your tablet over, you sat down with him [Mark] and you talked [43:04] everybody out and you focused on Mark, hanging [43:05] about questions that you wanted.
JOEL: I definitely see leadership qualities in you and I agree that you’re going to need to ratchet up the game… just Game On…from Costa Rica all the way here to the States and we’ll see what happens.
[To CARLY] What happened, Carly? I just expected to see a ball of fire out there.
CARLY: That was a big challenge for me. It’s definitely something that I have to work on.
CRESTA: Coming on to this spot and meeting you, I would have taken you as completely an experience, which I know you’re not. Whose idea was it to have her read from the paper?
CHRISTINE: I told her to do it because I know how nervous she is and I probably be better for her …
THOR: --there was a podium to do it from.
JOEL: Were you nervous?
CARLY: I was terrified.
CRESTA: Did anybody think maybe not to have her do the copy, knowing how inexperienced she was reading it? I think that hurt you guys.
DEBBIE: I was the one that decided, [43:58]in her heart but I didn’t say that I wanted her to read it from…
MARK: I could see that difference in culture. In America, there would be people who are sensitive about that sort of sharp-shooting…
JOEL: [To CHARLES] Charles, you’re not exactly invisible. As the day progressed, I saw you come alive. After hearing Mark, I heard you say. “Wow! I’ve got to implement this stuff in my website when I get back. This is good stuff.” And I think that you’re just starting to see part of this world that we live in and the benefits. I think you’ve got a really great future.
MARK: Just on a personal level, I want to tell you, I want to warn you, success is you worst enemy here.
CRESTA: Your creativity is great. I’d like to know what you were thinking when everybody was still deliberating.
CHARLES: Uhm, when it came to the website design thing, I do websites so I knew what I wanted to do and I wanted to hear everyone else’s point of view as well. And then once it came down, I was letting them make the decision and I was going to give my decision and how I wanted the site to look and how I thought, personally, how it should look, you know, to appeal to people.
CRESTA: The only thing is when we brought out the magazine, few of you caught it.
JOEL: You were the only one that I saw pick up the game and you just did it for a few seconds and you put it back.
CHARLES: It was called Bullseye.
JOEL: And then you guys were Bullseye group and so..
CHARLES: Yeah, come on…
JOEL: [To everyone] You know that we’re going to target two people for elimination today. If it were up to you, who would those two people be?
DEBBIE: Well, since I was the leader and I let the group down and I think, the buck stops here, I would choose myself. And I would choose Carly just because of the nervousness.
CARLY: I would say... myself. Because of the way I messed up for the team. I think they would agree…
CHARLES: You know, like everyone’s so cool. I wish I came here… I took … I came [45:44]I came here with the mentality like -- “screw em.” Everyone makes friends with anyone, but, you know, they’re all nice people. You know what, I would just say myself just because, you know, I didn’t speak up in certain times that I should have probably spoken up so…
JOEL: You really believe that?
CHARLES: [Mumbles something incoherently]
JOEL: You’re being a nice guy. Now you’re taking the bullet and I don’t think you really need/mean[46:09] that.
[Somebody commented: “No, I guess not.”]
Christine, two names please.
CHRISTINE: Based only on today’s challenge, I would say Carly. Perhaps, being able to use better leadership skills -- Debbie.
NICO: Carly, I think, was kind of a non-factor.
Upstairs, Thor Schrock was, you know, a different animal than he was downstairs on the stage. Downstairs on the stage, he was awesome -- totally put it together; great presenter. Upstairs, I thought initially he never gave Debbie the chance to be the leader up front—
THOR: I’d have to say, first off, Debbie, I’m sorry for that but I shouldn’t have had to do that. And I just don’t know that Carly’s skills are compatible with this challenge. I don’t know what she brought to the challenge. It’s difficult in that pressure situation to not step on toes or to count on the other person understanding that you don’t want to step on their toes, that you’re just trying to get this done.
JOEL: Well, thank you all very much for being candid.
Thor, that tongue, you have got to get it under control because I believe when you do, you’re going to be far more persuasive and I think there’s a lot of promise there than you do.
Christine, this is tough because I know….mother of five, right? You’ve got to be strong. And there’s a fire in there… to succeed.
Carly I know you’ve got that fire, too.
And Debbie, you’re a ball fire. I’ve seen gutsy… you are a gutsy woman but then, you’re the first one to fall on your own sword. You weren’t able to get control of the team, especially this one [referring to THOR]. Even when the team got up for the presentation, it kind of carried over because the look on everybody’s faces was uncertainty and there was no enthusiasm. And so Debbie, I’m sorry to tell you, you have been selected for elimination.
DEBBIE: Okay.
JOEL: Christine, given another chance, I know you would step up. And Carly, given another chance, I know that you would step up too. But somebody has got to stay and somebody has got to go and I believe, for cohesiveness of the team, that the person who will stay is Christine.
Carly, I’m sorry to tell you that you have been targeted for elimination.
JOEL: I am happy to say that this is not the end of the road for Debbie or for Carly. In the internet marketing industry, and the internet, in general, there’s something called Sand Box.
When I create a new website, that website does not get instantly indexed. And so what we have created is what we’re calling our “Sand Box.” In other words, Debbie, Carly, you’re not going home… quite yet. You’re being placed into the Sand Box. What this means is that tomorrow, you will be able to observe the teaching though you will not participate in the challenges. This is a waiting period for a time that you will have a chance to redeem yourself.
And so with that, I thank all of you for a very hardworking day. We look forward to seeing you in the morning, all rested. And it’s time for everybody to leave the place.
Thank you very much.
BULLSEYE: Thank you.
[Video preview of next week’s episode]
* * * END * * *
Ok here is a funny restaurant story that has nothing to do with technology at all. If you are local to Omaha, Lincoln, or Council Bluffs you will get a chuckle out of this one.
Last night myself, Kim and Jacob all went to Valentino's buffet in Omaha to enjoy some of their awesome pizza. In the days before I started Schrock Innovations, I was a manager for Valentino's, so I know a lot about what they expect out of their night shift managers and closers.
I can tell you from experience that they expect a LOT and the last thing you want to do as a manager of a full-service Valentino's buffet is to let the buffet run dry.
After gorging myself on all of their tasty treats, I had to find room for a slice of their delicious cinnamon crisp desert pizza. Grabbing a small plate (like that ever holds me back) I headed to the desert bar only to find that there was NOTHING there. There were three slices of some lemon pizza I had never seen before and some brownies, but everything else was GONE - even the metal pizza trays were missing.
Some people get upset at things like this, but I lived that life in my past and I don't let things like that get to me anymore. Life is too short. But on the other hand, the thought about sending a picture of a naked Valentino's desert bar to Michael Messinio's inbox was too great of an opportunity to pass up (he was my head-honcho manager when I worked there and is one of the sons of the owner of Valentino's).
Just as I whipped out my camera phone and pointed it at the empty buffet I caught the flash of a blue manager's shirt out of the corner of my eye. I snapped my picture and slid my phone casually into my pocket but it was too late - I was spotted and the alarm bells were about to go off.
The manager was a younger guy - and he was very polite. "Is there something I can get for you for the buffet, sir," he asked. I was nice to him and told him it was no big deal, I just wanted a piece of desert pizza and they were out.
Like a State Trooper on a dark highway calling for backup, he pinched his lapel mic and barked a quick order for desert pizza and a few other things, apologized and promised it would be out shortly.
As I walked back to my table I though to myself, man that guy must think I am a secret shopper or something. He had to have seen me take that picture, didn't he?
I sat down again and my wife and after finishing feeding Jacob, we decided it was time to head home. We were heading for the door where the same manager spotted me a second time.
He offered to end me home with a free desert pizza if I wanted it, and suddenly it hit me that either this guy was an uber-service manager (Vals is known to produce people who KNOW how to take care of customers) or he was scared out of his wits that he was busted.
I smiled and told him we were fine and thanks for the offer. As we left my wife asked me what was that all about? I laughed and told her he was just a really good manager.
So Michael if you read this, 102nd and Maple needs some desert lovin' but your night manager there handled the situation like a pro and I will definately be back with my family in the future :-)
I have been a bit busy over the past few days, and have not had the time to post. I PROMISE you that I will have a TON of awesome stuff to talk about soon.
I know that means absolutely nothing to you now, but bookmark this blog so you can find it later. You will laugh your rear end off, learn something new and learn some of what I have learned recently.
I PROMISE it is worth the wait!
From time to time startup entrepreneurs ask me for some advice about success in business. I always tell them rule #1 is never give up - no matter what. Rule #2 is that honesty pays.\
This video is a perfect example of how a few small untruths can muck up the reputation of a computer repair shop. Even the mighty Geek Squad was caught on hidden camera "misdiagnosing" this computer's obvious problem.
The one factor that keeps Schrock customers coming back again and again is trust. Our customers trust that we will give them the best possible scenarios for their equipment, and they trust that we will do what we say we are going to do.
Watch the video to see which shop owner gets caught red handed on hidden camera trying to cheat his customer!