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Thor's Archive - Page 26 - Small Business Consulting - Peanuts to Profits With Thor Schrock

Thor Schrock

From Peanuts to Profits

Thor's Archive

This post is the seventh in a 10-post series about the all-new version 2 of the Maintenance Checkup Home Edition (MCHE) computer maintenance software from Schrock Innovations. You can win a FREE 2-year subscription by simply posting a comment on any of the MCHE posts. Only one free subscription will be given away, so post multiple comments or questions with your valid email address to increase your odds of winning!

A major problem with many anti-malware programs is false detections. A false detection is when a program tells you a file pr process is attacking your computer when in fact it is not. Our software engineers have invested significant effort in creating systems that prevent the MCHE from making a detection mistake. Their approach was to tackle the problem from two different angles.

First, it is incredibly helpful to have as much information in our detection database as possible. That is why the MCHE learns from every piece of malware it removes. Each time a threat is resolved on your computer that has not been encountered before , the MCHE takes a fingerprint of the file or files it removes. This fingerprint is called a hash. Rather than scanning for a particular file name, the MCHE scans for these fingerprints and therefore reduces the risk of making a detection mistake.


These new hashes are stored on your computer until you complete your next update. If you are participating in the MCHE Community, these hashes are uploaded to our update server during your update and are then disseminated to all of our subscribers within 24 hours. This gives the MCHE the unique ability to learn the “fingerprints” on the fly and get smarter over time.

The second approach is to white list files that we know are legitimate files from legitimate programs. A white list is a list of hashes derived from files known to be legitimate and harmless. To our knowledge, the MCHE is the only computer maintenance program that uses a white list as a major component of its detection engine.

This feature is important because sometimes malware attempts to masquerade as a legitimate file. Many malware programs use explorer.exe for example – the same name as a legitimate Windows file. So if the MCHE has never encountered the malware file explorer.exe, it needs a way to tell it apart from the legitimate explorer.exe that comes with Windows. This is accomplished by maintaining a hash of all files we know to be legitimate. We collect these hashes ourselves to ensure the purity of our white list.

The bottom line is that false detections are not a problem in version 2 of the MCHE, and the systems we have put into place ensure that we are constantly receiving a stream of white list hashes from the products our customers use most often.

Check back tomorrow to learn how the all-new MCHE can clean over 1 GB of file bloat off your hard drive without any fear of losing important personal files.

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This post is the sixth in a 10-post series about the all-new version 2 of the Maintenance Checkup Home Edition (MCHE) computer maintenance software from Schrock Innovations. You can win a FREE 2-year subscription by simply posting a comment on any of the MCHE posts. Only one free subscription will be given away, so post multiple comments or questions with your valid email address to increase your odds of winning!

The all-new Maintenance Checkup Home Edition (MCHE) version 2 has a supped-up scanning engine that leaves the 2005 version choking in its dust.
Our software engineers designed the scanning engine in the new MCHE to scan and remove malware from your hard drive with fewer memory and disk writes than the 2005 version required. The result is a hard drive scan that is 200% faster and a lot more thorough.

As soon as a malware infection is identified on your hard drive, the MCHE checks its database to see what other files are typically found with this infection. If any of those files are present on your hard drive and they match the SHA-1 hash on file, they are removed as well. Many malware programs simply remove the executable files or registry entries associated with an infection. But with the all-new MCHE version 2, every file associated with an infection, significant or not, is removed. This helps reduce the risk of reinfection by removing any dormant delivery devices (for example a .zip file that extracts on reboot to reinfect your system).


At the conclusion of a manual or scheduled full-system scan, the MCHE will display its results screen, showing a complete list of what was found. From this screen you can get a comprehensive list of the problems detected on your system. You can select to automatically resolve the issues or you can review each detected problem yourself and decide how you would like it handled.

One of the biggest challenges we faced with the new version 2 of the MCHE was to keep the simplicity that the 2005 version offered our customers while at the same time providing the advanced functionality that our more technical users appreciated. Now with the MCHE version 2, the ability to manage the maintenance of your computer is as simple or as complex as you would like it to be.

Check back tomorrow to learn about the technology that allows the all-new MCHE to differentiate legitimate files from possible malware, thereby reducing the number of false detections dramatically!

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Senator Priester of Omaha is hoping that a new committee will help him get his E-Waste recycling bill (LB583) on the floor for debate and a vote.

The bill has been introduced several times in previous sessions, but has always been bottled up in committee. In my opinion LB583 is an unenforceable bill that will directly harm the sales tax engine of Nebraska - its small businesses. We will all be better off if this bill gets bottled up again.

First, a fair introduction. LB583 is intended to stop electronic waste from entering solid waste landfills. If the bill passes, all manufacturers both inside and outside the state of Nebraska would be required to pay a fee (a tax) to Nebraska to be listed on the State's list of compliant manufacturers. Then the manufacturer would have to pay the state another tax based on the tonnage of listed equipment that is shipped into the state. This includes computers, televisions, and just about any device with a screen that is 4" or larger.

As a consumer under this bill, when you are finished using your television or computer you would take your e-waste to a state-authorized recycler rather than throwing it in the trash. The recycler would take your waste, recycle it, and then submit a claim for payment to the state - you would not have to pay anything to recycle your equipment.

The bill's first line of enforcement would fall to the retailers (like Best Buy and Schrock Innovations). Before a retailer could sell any listed item (like a television, computer, or automotive component) that retailer would be required to check the state's list of compliant manufacturers. If the manufacturer has not paid the state's tax, then the retailer may not sell that manufacturer's goods in the state.

Why This is a BAD Bill

This bill would be a disaster for Nebraska's already-struggling manufacturing sector as well as most small businesses because:

  • This bill is unenforceable
  • Manufacturers outside of Nebraska (and outside the US) will not comply
  • The Bill is Vague Regarding Who a Manufacturer is
  • It will drive up the prices of electronic goods
  • It will decrease selection of electronic goods in Nebraska
  • It will result in a net loss of sales tax revenue for the state


There is a lot to hash out about why this bill is bad, so I will address each item one at a time.

1) The Bill is Unenforceable

This bill requires that manufacturers who do not have a physical presence in Nebraska register and pay a tax in order to sell their goods in Nebraska. The state has no way to directly compel these businesses to pay Nebraska a dime, so the bill relies on retailers to police the goods they sell.

The trouble is that most manufactured goods are not directly sold to retailers - the goods typically pass through a wholesaler first. Many of the electronic goods Schrock Innovations sells do not have a U.S. brand name (i.e. the brand name is written in Chinese on a microchip). In many cases it is simply impossible to know if a specific device was manufactured by a company in compliance with the proposed state registry.

If the retailers can not find that information, then the state probably can not find it either without significant effort. This means than many electronic items could go unidentified and therefore a purchase by a Nebraska retailer could not be identified as allowed or disallowed, and therefore can not be consistently enforced.

2) Manufacturers Outside Nebraska Will Not Comply

As much as I love my home state of Nebraska, we all have to admit that when it comes to manufacturing electronic goods we are not a "high demand" state. So for example, a manufacturer of computer memory in China could really care less how much of their memory ends up in Nebraska as compared to a "high-demand" state like California. They do not have the means or desire to track that information in a cost-effective way.

Manufacturers outside Nebraska and outside the United States for that matter will continue making their goods and shipping them to wholesale houses just as they have always done in the past.

Senator Priester's bill depends on Nebraska retailers to once again save the day. The argument goes that if a retailer can not sell a popular good because the manufacturer is not listed in the state's registry the retailer will pressure the manufacturer to register and pay the tax. Perhaps the manufacturer will comply and perhaps not.

But I can say with near certainty that a manufacturer of a commodity like computer memory that is based overseas could give a rat's rear about how many Nebraskans buy from them. They might care if we consumed their products on a level like California or New York State, but lets face it - we don't.

3) The Bill is Vague About its Definition of a Manufacturer

The bill defines a manufacturer as:

Manufacturer means any person who or which, regardless of the selling technique used, including remote sale, manufactures covered electronic devices, supplies them to any person or persons within a distribution network that includes wholesalers or retailers in this state, and benefits from the sale in this state of those covered electronic devices through that distribution network.

OK, so lets apply some Nebraska common sense here. I think we could all agree that Dell manufacturers computers. Some of their computers are sold through an affiliate marketing program (that's when a business buys a Dell computer from a third party company) and some are sold direct to the consumer from the Dell website.

I don't think it would be the bill's intention to only recycle the computers that Dell sells through its affiliate network (a distribution network), so we would have to assume that Dell's direct sale of computer systems to consumers would also be classified as a distribution network.

But Dell also meets the bill's definition of a retailer. The bill defines a retailer as:

Retailer means a person who owns or operates a business that sells at retail new covered electronic devices in this state by any means to a consumer

So based on these definitions, Dell is a manufacturer and a retailer, and therefore Dell is responsible to check the State's list of compliant manufacturers to ensure that it is operating in compliance.

But more importantly, where does a local company like Schrock Innovations fit into this picture? We custom build computers by ordering components from wholesalers and assembling them into unique designs. It is pretty obvious under the bill that we are a retailer, but are we also the manufacturer?

The definition of a manufacturer states that to be considered a manufacturer we must supply goods to a distribution network, but Dell is considered a manufacturer and the majority of their computers are directly sold to consumers. Since we directly sell to consumers, are we required to register as a manufacturer as well? Do we need to register and pay tax or not?

This single item alone could spark significant debate and legal challenges if not clarified.

The Bill Will Drive up the Prices of Electronics in Nebraska

This one is just common sense. The bill requires manufacturers who comply to pay a tax. This tax will be passed on to wholesalers who will in turn mark up that price and sell the items to retailers. Retailers must make a profit, so they will increase the price of their electronic goods to their customers.

Before you know it, a $3,000 plasma television will cost $50 more in Omaha's Best Buy than it would in the Best Buy in Iowa. Raise your hand if you would drive 15 minutes to save $50?

This Bill Will Decrease Competition and Result in Fewer Selections for the Consumer

Again, this is some simple logic. Manufacturers who compete on a low-cost platform will simply not comply because they do not want to spend the time, money, or effort to break down how much of their product is sold in Nebraska versus other states (especially since almost ALL electronics wholesale houses are on the coasts).

Because manufacturers will not comply, Wal-Mart for example, may not be able to carry as many portable DVD players (yes they are covered by the bill too). The least expensive choices would be artificially removed from Nebraska's marketplace and as a consequence there will be fewer brands and features for Nebraska consumers to select from.

The State Will Collect LESS Tax Revenue if This Bill is Enacted

If one looks at all of the ill effects of LB583 on the Nebraska economy, it is pretty obvious that this bill will result in fewer electronic goods being purchased from within the state. Consumers will buy the less expensive non-compliant goods in Iowa, Colorado, or via mail-order or through the Internet. Presently Nebraska has no way to reliably recoup those sales tax dollars, and would therefore see sales tax revenue from high-ticket electronics erode over time. This will only get worse as consumers in Nebraska become more and more willing to shop online rather than locally.

In addition, Senator Priester forgets that most Nebraskans have at least one old computer stored in their home right now. If this bill passes and consumers are required to dispose of these computers with a recycler, there will most likely be a strong surge in consumer recycling overnight.

This is a GOOD thing for the ecology, but no one has said anything about where the funds will be appropriated to pay the recyclers to dispose of these computers. Since they were sold before the manufacturers were taxed on their shipments, there is no money earmarked to recycle them.

The fist year this bill is in place would strain the state budget as it is forced to pay recyclers to dispose of these ancient computers.

Conclusion

In summary, The whole point of this bill is to shift the responsibility of E-waste recycling from the shoulders of the consumers back onto the shoulders of the manufacturers. The unfortunate truth is that any government imposed tax on industry eventually works its way down to the consumers in the form of higher prices. While industry is certainly not a saint when it comes to recycling, there have been significant moves to take further responsibility for E-waste in the computer industry. The problem of E-waste IS solved through recycling, however the answer is not to have government presume they know best how to run an electronics business.

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Yesterday Josh added a new help article to our Do It Yourself section on the Schrock DIY Page. This new help article will show you how to power cycle your computer and Internet router step-by-step.

Many problems with Internet connectivity are caused by confusion between your high-speed modem and your computer. By turning everything off and then restarting things in a specific order, you can solve many of these issues without the need for a technician's visit.

You can view our latest tutorial on how to cycle your computer and Internet connection here.

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Last Tuesday was patch Tuesday - the monthly event that rolls around the second Tuesday of each month where Microsoft releases security fixes for its products. If you are running windows XP and have not already done so, you should check out target="blank">Windows Update and get the 12 critical update you need for your computer.

But if you are running Windows Vista, you will be pleased to know that there were no critical updates for your operating system at all. In fact, a new toy is available for Vista Ultimate Users who update!


There is some debate as to whether the vulnerability addressed in MS07-010 actually affects Vista or not.

That article deals with a security flaw in Windows Defender, the anti-malware program that comes standard with Windows Vista. Some are arguing that the Defender hole is a hole in Vista, while others believe Defender is a stand alone product that should not fall on Vista's shoulders.

In my opinion, either way you look at it 1 security update instead of 12 is a big step in securing the Windows operating system. No wonder some attackers are looking to pick on less policed programs like Adobe Acrobat!

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This post is the fifth in a 10-post series about the all-new version 2 of the Maintenance Checkup Home Edition (MCHE) computer maintenance software from Schrock Innovations. You can win a FREE 2-year subscription by simply posting a comment on any of the MCHE posts. Only one free subscription will be given away, so post multiple comments or questions with your valid email address to increase your odds of winning!

There is nothing more annoying than having your home page continually hijacked. There are a number of malware applications that attempt to change your browser’s home page to point to a page of their choice. The 2005 version of the Maintenance Checkup Home Edition (MCHE) did not have a mechanism for protecting your Internet Explorer browser from a home page hijack.


The all-new version to of the MCHE protects your browser’s home page and search page to ensure that they point exactly where you want them to, all the time.

The MCHE does this by monitoring the registry keys within Windows where the home and search pages are stored. Rather than checking them from time to time, the MCHE is alerted the instant another person or program attempts to change these registry values, and can alert you and ask for your input.
While protecting your home and search pages is not a high-level security priority, the MCHE can certainly save you a lot of time and headaches. That is a win in our book!

Check back tomorrow to learn about how the faster, more accurate MCHE scanning engine locates malware files and eliminates them from your computer!

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If you use µTorrent (from BitTorrent, Inc.) to obtain files and media from the Internet, you may be missing an important update that could leave your computer open to a hijacking.

For a little over a week now, "dirty" .torrent files have been circulating on the Internet, secretly worming their way into µTorrent user's hard drives and exposing their PCs to hijacking attempts. BitTorrent has released an update (to version 1.6.1) but failed to notify any of its users that the update was even available.

µTorrent does not have an automatic updating system, so users must manually upgrade their µTorrent software to protect their computers. This particular vulnerability will circumvent most anti-virus software, making a µTorrent attack a very attractive target for would-be bot network builders.

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This post is the fourth in a 10-post series about the all-new version 2 of the Maintenance Checkup Home Edition (MCHE) computer maintenance software from Schrock Innovations. You can win a FREE 2-year subscription by simply posting a comment on any of the MCHE posts. Only one free subscription will be given away, so post multiple comments or questions with your valid email address to increase your odds of winning!

Throughout the short history of security software, companies have benchmarked the evolution of their products by tacking a year after the name of the program. We did this with the 2005 version of the Maintenance Checkup Home Edition (MCHE), just as Symantec uses a year to differentiate their products (ex. Norton Antivirus 2007).

Every year, security companies talk about the latest and greatest advancements in their newest software version in an effort to get their users to purchase the new, full version rather than extending the subscriptions for the out-dated products they already have installed. For example, users of Norton Antivirus 2005 might decide to save some money by renewing their 2005 software and as a result forgo the software advancements available in the newer Norton Antivirus 2007 product.


With the all-new version 2 of the MCHE, you might notice there is no year attached the name this time. That is because the unique subscription model behind the MCHE ensures that you are always running the latest available version of the program and enjoying all of its benefits, regardless of when you first installed it.

With version 2 of the MCHE you can select one of two different subscription options depending on your needs and preferences. For a mere $4.99 per month, you can enjoy the latest protection and maintenance offered by the MCHE. Each month our automated system charges the credit card we have on file for you, and a receipt is delivered to your email inbox.

This new model has a number of benefits for the user. First, we will always be looking for new and innovative ways to protect the interests of our customers because you can cancel your subscription at any time, for any reason. We understand that we have certain performance and support levels to live up to, and if we fail to meet those expectations you may elect to find someone who does. Secondly, because all subscription information is stored on our update server instead of your computer, there are no complicated renewal processes, forms, or installations to complete. Each month that you purchase is seamlessly added to your subscription behind the scenes without as much as a hiccup.

Of course, those who prefer to buy the MCHE up front on an annual basis can still do so. But we are strongly encouraging the monthly option to all of our users. It is less expensive in the long run and the only time you need to worry about your subscription is when your credit card is expiring.

Check back tomorrow to learn how the MCHE protects you from home and search page hijacking programs.

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Don't miss Compute This Saturday morning at 10:00 on Lincoln's KFOR 1240 AM. We will be talking at length about the all-new Maintenance Checkup Home Edition Version 2. You can win a FREE 2-year subscription to the all new version, so be sure you are listening so you know how to win! If you have a question about the new MCHE version 2, feel free to call on the air at 489-1240.

The Lovely Kimberly will tell you how you can win a free professional photography session and 11x14 wall print just by visiting her blog at www.kimberlyschrock.com.

I will also be talking about the latest security loophole that is leaving thousands of computers wide open to online attacks - even if they have anti-virus software installed. This is definitely a show you don't want to miss! As usual, if you can't listen to the show or live in Omaha or somewhere other than Lincoln, you can always catch the archived show for free at www.schrockinnovations.com/radio.php. I should have the program up within a couple hours of the end of the program.

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A week or so ago I went to Family Med Center in Omaha, NE to talk with my doctor about my blood sugar and my family's history of type 2 diabetes. I thought it was a bit odd that there was a sign on the door stating that many insurance providers were no longer paying for visits with Dr. Brown, but I didn't see my insurance company, so I didn't think too much about it. Then I saw the news last night.

KETV Channel 7 in Omaha, NE reported in an exclusive news story that Dr. Robert Brown (the doctor that apparently owns the clinic my family goes to) had his license to practice medicine suspended on February 1, 2007 by the Nebraska Department of Health and Human Services for 30 days and has been placed on probation for 3 years. Back in July, the DEA suspended Brown's license to prescribe controlled substances.

According to KETV, Dr. Brown is charged with overprescribing pain medication to his patients without maintaining the proper records that would indicate a need for the pain medication at the levels prescribed. Two of those patients have since died from overdoses of pain medication. One unnamed 35-year old male patient had 755 nanograms of Oxycontin per milliliter in his system when he died. The complaint against Brown indicates the normal therapeutic range is 10 to 40 nanograms per milliliter.


Apparently Brown's clinic was raided, and according to one unnamed source I spoke with, agencies took a number of patient files and all of his prescription samples. Dr. Brown kept many of his employees in the dark as to what was going on regarding his suspension, instructing them to tell patients that he was out of the office because he was on vacation. Reportedly, a number of insurance providers including Blue Cross/Blue Shield, Medicare, and Medicaid have already or will soon stop paying for visits to Brown's clinic.

My source also tells me that Dr. Brown might have taken actions to attempt to seal the state court documents filed against him in an effort to keep the matter as private as possible. Reportedly, legal action may be coming from Brown's attorneys against the state for allegedly releasing sealed documents regarding the matter.

Whatever steps have or will be taken to quiet the matter, Dr. Brown was the lead story on Channel 7's 10:00 news and continues to be the lead story on their website, www.ketv.com. The scary thing is that my wife and I have been treated by Brown and his staff several times.

Brown will be attending a hearing next week in Washington, DC where he will make an attempt to regain his ability to prescribe controlled substances from the federal government. He should be able to return to his clinic and practice medicine again by early March. We will probably continue to go to Dr. Brown's clinic, not because of Brown himself, but because Michelle and Jennifer, his two nurse practitioners are some of the best medical caregivers my wife and I have ever been treated by. Needless to say, if my back goes out again I will probably go somewhere else for my prescription, or just end up taking a lot of Motrin.

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This post is the third in a 10-post series about the all-new version 2 of the Maintenance Checkup Home Edition (MCHE) computer maintenance software from Schrock Innovations. You can win a FREE 2-year subscription by simply posting a comment on any of the MCHE posts. Only one free subscription will be given away, so post multiple comments or questions with your valid email address to increase your odds of winning!

The most critical component of any security software is an accurate and up-to-date malware detection database. Even the best security program is worthless if it does not stay current with the latest threats to your security and privacy.

The 2005 version of the Maintenance Checkup Home Edition (MCHE) did this by prompting you to update if new updates were available. Each time you updated with the 2005 version, it downloaded all detections for all infections, every time.

While the all-new version 2 of the MCHE is also heavily dependent on updates to keep you protected, it considers an update to be just that – an update to its existing database of malware infections. The MCHE now only downloads the information it does not already know from our update server. This means your updates are smaller and consequently they complete faster.


Version 2 of the MCHE also looks at the update process in a slightly different way than its predecessor. If you elect to participate, your copy of the new MCHE version 2 can teach our update server about each malware infection you remove. If the MCHE program on your computer learns something we did not already have in our update database, that knowledge is sent to our update server and then shared with all other subscribers within 24 hours. In essence, the MCHE will now teach itself to better detect malware threats as time goes on. Of course, no personally identifiable information is included with the malware information, and your privacy is completely protected at all times.

Even though there is a lot of talking going on between the MCHE and our update server during the update process, our talented software engineers have left enough room in the pipeline to allow the MCHE to backup your personal usage statistics and settings as well. This helps you install the MCHE on a new computer should you replace your current PC. All you have to do is install the MCHE on the new PC and enter your receipt ID to instantly have all of your previous settings, exclusions, and subscription information set up on your new computer.

The greatest drawback of the 2005 version of the MCHE was that you had to remember to download the updates yourself. That issue has been resolved in version 2 of the MCHE and now the program will automatically update itself every 24 hours with the latest new program files, detections, and late-breaking knowledge from other MCHE users. Of course you can still run a manual update, but in case you forget to do so, this version of the MCHE has that base covered.

Check back tomorrow to learn how the unique subscription concept behind version 2 of the MCHE ensures that you are always running the latest edition of our software, no matter when you purchased your copy.

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This post is the second in a 10-post series about the all-new version 2 of the Maintenance Checkup Home Edition (MCHE) computer maintenance software from Schrock Innovations. You can win a FREE 2-year subscription by simply posting a comment on any of the MCHE posts. Only one free subscription will be given away, so post multiple comments or questions with your valid email address to increase your odds of winning!

One of the single greatest improvements in the all-new version 2 of the Maintenance Checkup Home Edition (MCHE) is the addition of a real-time scanning engine.

In the 2005 version of the MCHE you had to allow your computer to become infected with malware before you could clean up the infection. Now the MCHE will detect malware the moment it attempts to activate on your computer, stop it in its tracks, and ask you what to do. You can decide whether or not to allow the malware to run on a case by case basis, or you can set the MCHE to always remove the malware without interrupting you at all. A small balloon notifies you that the MCHE protected your computer from an attempted malware infection.


You might think that monitoring your computer constantly would significantly slow your PC down, but thanks to some smart programming by our software engineers, the MCHE monitors your computer with ease.

Most security programs monitor points of entry like web browsers, email messages, instant messages, and file transfers. As more points of entry are exploited by an ever-increasing number of threats, security programs use more and more resources to monitor them.

Rather than working harder, the MCHE works smarter. By watching programs as they launch, the MCHE is able to separate the programs that could harm your computer from those that are safe. If a threatening program is detected, it can be paused, closed, and then the program and its associated files can be deleted.

A smarter real-time scanner means that the MCHE uses fewer system resources than many other security programs on the market today. More importantly, the addition of a real-time scanner in the MCHE means your personal information and privacy are safer than ever.

Check back tomorrow to learn about how version 2 of the MCHE automatically updates its program files and malware detections and gets smarter every time it removes malware from your computer.

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Schrock Innovations has assumed hosting and maintenance duties related to the Lincoln Independent Business Association Website after winning a juried bidding process by unanimous decision.

The bidding process to assume hosting and maintenance duties related to the association’s website, www.liba.org, was somewhat unique. There were three companies who were competing to provide free services to LIBA, just as Sterling Communications had done for many years.

Schrock Innovations submitted a web page design mock-up as well as a complete website plan that stressed the ability to update the website with ease as well as introducing many automated technologies to free LIBA’s administrators and staff to focus on more important matters within the association.


The jury of LIBA officials were not informed which design was submitted by which competing company. Each bidder’s submissions were inspected by each panelist before a vote was cast on the best proposal. Schrock Innovations’ proposal won a unanimous decision from the panelists. Aside from Schrock Innovations’ winning bid, City Gold (www.citygold.com) and another smaller design company submitted proposals to LIBA.

“Of course we were hoping we would win the job, but to find out that we were picked unanimously was an honor indeed,” Schrock said. “It stresses the importance that we exceed LIBA’s expectations and show that their faith in our abilities was deserved.”

At this moment, Schrock Innovations is hosting the current LIBA website while the design work is under way on their new website. The redesigned site should be online within a few weeks, with additional phased updates scheduled to occur throughout the coming months.

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An Omaha E-entrepreneur faces up to three years behind bars and a fine for sending junk email messages to thousands of recipients offering everything from ways to steal passwords to a peek into your FBI file.

Josh Eveloff allegedly sent thousands of emails to people and falsified the header information in those emails to mask who was sending them and where they were being sent from.

WOWT Channel 6 News in Omaha ran a news story on the accused spammer, who is only the third person in the US to be charged under the Federal Can-Spam anti-junk email act. You can watch the video here.

Customers ask me all the time how spammers get away with sending messages day in and day out. Even though this guy allegedly took some steps to cover his tracks, he was tracked down an an enterprising UNO cyber security employee who noticed spam flooding the UNO email servers.

Eveloff owns a business in Omaha, NE where he helps people sell their cars on Ebay. He is pleading guilty to one count of fraud for sending thousands of email messages over a three month period.

During sentencing Eveloff could end up in federal prison for up to three years, as much as $250,000 in fines and restitution to his victims. His sentencing is scheduled for April 30th, 2007.

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Microsoft has announced that they will be providing five years of "extended support" to consumer users of Windows XP. Previous to this announcement, all consumer support for Windows XP would have ended in 2009 - two years after the release of Microsoft's new operating system, Windows Vista.

But before you give your Windows XP box a hug and a kiss for Valentine's Day, "extended support" is different from the normal support that will be available until 2009.


"Extended Support" for Windows XP is already available to businesses and network administrators through 2014. For consumers this means that Microsoft will continue issuing security patches and updates for Windows XP through 2014. However, if you have problems with your retail-purchased copy of Windows XP, you will have to pay Microsoft for that support call to India.

for the great many consumers who got an OEM copy of Windows XP preinstalled on a new computer, expect your manufacturers (HP, Dell, Toshiba, Gateway, etc...) to also discontinue free support as scheduled in 2014 and dish all users with problems to Microsoft's pay-per-call "extended support" lines, or a similar support system run by the manufacturer its self.

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The all-new version 2 of the Maintenance Checkup Home Edition (MCHE) will be released on February 24th, and to celebrate I am holding a mini-blog contest. Over the next nine days I will be posting articles on some of the biggest improvements in version 2 of the MCHE.

All you have to do to enter this contest is come back to my blog every day and post a comment - good, bad, or a question on any of the MCHE-related blog posts. On the 24th I will draw a winner at random from the comments I have received on the blog. If you leave a comment, be certain to use a valid email address in the form if you wish to be entered into the drawing. I plan on notifying the winner via email.

A 2-year subscription to the MCHE is valued at $156.00, so this prize is worth a little something. You can comment as many times as you would like on as many items as you wish, as long as your comments are substantive and add to the ongoing discussion. SPAM comments will be deleted. The more frequently you comment, the greater your chances of winning.

That's it - pretty cut and dry. By entering you agree to allow Schrock Innovations to use your name in a press release, and you agree to allow me to post your name on this blog. Have fun!

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Last week David Cisar closed a deal with Schrock Innovations to host and maintain his website about Coaching Youth Football.

David is a respected national authority on football for young children, and his website offers information to help other coaches make their young players' experiences as educational and exciting as possible. His latest book is endorsed by former University of Nebraska Football Coach Tom Osborne, as well as other college and professional coaches nation wide.


David came to Schrock Innovations for assistance with updating his website on a timely basis. While Cisar was not dissatisfied with his previous hosting and maintenance situation, Schrock Innovations offered a package that would allow him to focus on what he does best, while leaving much of the technical administration to professionals.

Cisar has contracted with Schrock Innovations to develop some additional marketing components on the website as well as speed up the delivery of booklets to interested coaches nation-wide. Part of these efforts will include the addition of a blog where Cisar can display the depth and breadth of his coaching knowledge and experience.

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Last Saturday on Compute This the Lovely Kimberly took off her PC Pizazz hat and donned her hat as a professional photographer.

Kimberly Schrock Photography is holding a contest to find new models for the company's website and marketing literature. If you have a child, grandchild, or are expecting a child, you can enter the contest for a free photo session and an 11x14 wall portrait of your choice from that session - A $175 value!

Entering the contest is as easy as emailing a sample photo of your child, grandchild, or expectant mother to Kimberly Schrock Photography.

All contest entrants will be judged by a jury of other professional photographers, and the top 5 rated sample images will be posted on Kimberly's Life as Art Photo Blog. You can find all submission guidelines and contest rules and details on the Photo Blog as well.

No purchase is necessary to enter the contest, or to claim your free session and 11x14 wall portrait. However, if you like the other images from the session you can purchase prints of them if you wish to.

This is your chance to prove that your child is picture perfect! The entry deadline is the 22nd of February, so there is not much time to lose! Enter today!

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There is an adage that says you can't please all of the people all of the time, yet in business rule number one is that the customer is always right. Since opening Schrock Innovations I have seen a lot of situations where I knew that our product or service was not at fault, however the customer believed it was, so we did everything we could to make things right. We understand the value of good service at Schrock, and we work hard every day to be the best. But what should a business do when a customer "crosses the line?"

Background: A customer bought a $1500 computer from us in November. After two warranty support calls in 80 days, the customer was concerned that the system was a "lemon." Understanding their concern, we agreed that the best solution would be to replace the entire unit with a new system just to be safe. We informed the customer we would be happy to bring the new system to their home, install it for them set everything up and install their programs for them. Our customer said they wanted to think about it, and we didn't hear anything for a few days on it.

After a week, the customer's adult daughter called us about the matter and that is when things started going downhill fast.


Our customer's daughter called and said that her parents did not want a replacement system, and that they wanted a refund. Jennifer explained that our return policy (which is clearly posted and included in our computer ordering packets) was that after 30 days hardware can not be returned at all. Rightfully so, the caller recounted all of the issues the computer had and again, demanded a refund. Jennifer restated our return policy and then things got nasty.

The caller started using language that would make a sailor blush, calling Jennifer every name in the book. Jennifer was tolerant of the abuse for a while, but the caller would not stop her verbal tirade. Realizing that he call was not going anywhere, Jennifer decided to refer the caller to me, thank her for her time, and hang up. The caller immediately called back and left a voice mail filled with more language. The she said she was coming in to "discuss this further."

About 30 minutes later, the customer's daughter arrived at our Lincoln Service Center. She continued where she left off on the phone, not knowing our video surveillance cameras were recording her. Again, Jennifer tried to calm the woman who was now demanding a cash refund for a computer that was purchased with a credit card. When Jennifer told her we would never do that for anyone anytime because it violates our merchant agreement, the daughter came across the desk to "get in Jennifer's face."

Blaze was listening to this go on for nearly thirty minutes when he decided to put an end to it. He came to the front desk and asked the woman to leave. She refused. Blaze asked her again, explaining he would call the police, and she refused again. So Blaze called the police, and then the woman finally left.

At this point Jennifer was pretty shaken and needed to compose herself for the other customers who were now arriving. A few minutes later the Officer arrived and took a report. He decided to cite the daughter for disturbing the peace and trespassing, and since she refused to give Jennifer information so I could contact her that afternoon, we gave the officer the only phone number we had for her - Her work number.

The officer followed up a few days later and told us that he had issued her the citations at her place of employment, in front of her coworkers. We asked the officer to contact our original customers and reinforce the fact that we were more than willing to honor the warranty by replacing the system as we discussed. The officer agreed, and did so. About a week later, I called the original customers and left a message on their answering machine explaining that they are more than welcome in our Service Center anytime, and that we were ready and willing to replace the computer for them.

They did call back, and they requested to be removed from all of our contact lists. A few days later, a courier came to the shop with a delivery. We get many deliveries a day, so Blaze signed for the package without asking what it was. After he signed, he realized that our customer had a courier drop off their computer at our shop - effectively force returning it. We all knew what was coming next... There was only one reason to send a package signature required.

Last week, our merchant processing company notified us that the card holder had filed a chargeback stating that the original transaction was not completed face to face (which it was) and that we refused to honor the warranty on the system (which was not true). So now we have a computer that was customized for a specific customer, with an XP license that is forever tied to their name, neither of which we can sell to anyone else. On top of that, the original purchase price has been automatically deducted from our company accounts, and it is now on us to dispute the chargeback.

We have filed a dispute with the card company, but from what I read online if we provide everything they need we only have a 30% chance for a chargeback reversal. Obviously, this customer will probably never be back, and have already expressed their dissatisfaction with friends and family. So here is my question... Do we report the delinquent debt to the credit reporting agencies, and hand this matter off to a collection agency, or do we just walk away and cut our losses. What do you think?

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It was an weekend to remember... It took 2.5 hours to UPGRADE to Windows Vista Ultimate and another half an hour to install Office 2007 on my dual-core Turion system equipped with 1 GB of memory. Many things in both pieces of software have changed and/or moved from their locations in XP and Office 2003, and configuring the system the way I want it took a couple days of experimenting.

Some of the new features in Vista include stepped up security. The latest PC / Mac Commercial summs up the security pretty accurately.

One of the nice things I can point out right off is that I had NO driver problems after installing Windows Vista. I expected to at least have to go to the ATI website for some new video drivers, but Windows Update had that base covered already.

The biggest hassle to installing Vista was that the installer required me to remove a bunch of applications from my notebook (Like Nero Burning ROM) that are not Vista compatible. The installer would work for 10 minutes or so and then bail because incompatible software was found. I then had to remove the one program that Vista found and try again. The process repeated for each program that was found to be incompatible. The moral to the story is that if the Vista Upgrade Advisor says it won't work, it won't work. I also had to uninstall my Norton Internet Security and download a new, Vista compatible version from Symantec at no charge.


With all of that said, I am pretty impressed with Windows Vista. The Aero graphics that come with most higher end versions of Vista add a nice touch. The translucent window bars and windows that ebb in and out rather than popping up and disappearing look impressive.

Since I was short on memory (only 1 GB), I thought I would give the new ReadyBoost technology a try. ReadyBoost allows you to use digital camera memory cards or USB flash drives to give your PC a temporary memory boost. In some cases finding a flash device that is "Enhanced for ReadyBoost" can be problematic, but once you find one, the technology works well. My start menu opened faster, folder windows opened and closed without hesitation, and my hard drive got a much deserved virtual memory break.

While there are differences in Vista from XP, an experienced XP user should be able to find their way around with a little patience. Office 2007, however is a different story. Just about everything that could be changed in Office has been changed. The familiar File, Edit, View menus across the top of the screen have been removed and replaced with a number of toolbars and buttons. The buttons that used to be shortcuts for doing things in Office 2003 are now the main interface in Office 2007.

While most Office users will find this interface slightly confusing at first, it really is faster and easier to use once you know where you are going within it. Just about any option you could want in any office application is a mere one or two mouse clicks away.

Sometimes my customers ask me why I upgraded when I recommend that they wait until March. Part of what we do at Schrock is get into the thick of things and figure out the quirks with larger software releases like Office or Vista before our customers find themselves at a loss. ReadyBoost was a great example of this. With all of the hype about ReadyBoost, someone forgot to mention it only works on flash drives that are 256 MB or faster. In addition, it only works on certain brands of flash drives, and drives with a certain speed.

By discovering this first, as technicians we were able to investigate the problem, write a tutorial on how to use the technology, and come up with a list of about 200 drives that are not labeled "Enhanced for ReadyBoost" but are in fact ReadyBoost capable.

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For some time now Schrock Innovations has been working with 104.1 Pure Rock the Blaze to establish four streaming web cams in their radio studio. On Tuesday morning, the Blaze will hold the first Mayoral debate in their studios, and Schrock innovations is proud to provide the technology that will bring the debate to your computer screen.

While you listen to the candidates on 104.1 you can watch the debate live on the Schrock Innovations Blaze Cams. We have moved the camera page from Clear Channels servers to our local-Lincoln web server to ensure there is adequate bandwidth available for the event.


The three candidates will be standing behind podiums for the debate, which is scheduled to begin Tuesday morning at 8:30 AM. The Blaze is the only radio station that hosted 18 of the 20 City Council candidates. This is the first mayoral radio debate of this election cycle.

Of course, you can watch the Blaze Cams every morning as well!

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Schrock Innovations is teaming up with Wellness One of Lincoln to take over management of the company's existing computer infrastructure as well as establish a network in their new South Point location scheduled to open March 5th.

Schrock technicians will be linking the two locations together so they can maintain one database of clients and payables without establishing an expensive online system or a VPN. Wellness One will also be the debut client for our latest software development, SecureStore web-based backup software.


Wellness One is primarily a chiropractic clinic that provides a higher standard of patient care than can be found at many smaller clinics in town. With services ranging from a basic adjustment to a cold-laser treatment, Wellness One is certainly on the cutting edge when it comes to innovative treatments right here in Lincoln, NE.

Our newest product, SI SecureStore is web-based backup software that automatically backs up important files and folders to a secure web server every night. With SecureStore companies can rest at ease knowing that their important data is stored off-site in an underground bank vault behind a 2-tom door. 100% secure and 100% reliable.

We anticipate that most of our corporate clients will move to this new backup solution shortly. With a 100 GB of SecureStore space priced at only $10.00/month it is more affordable than the time and materials required to backup

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Kevin Hennecke came to us about 8 months ago with a website that was designed previously by another company. His website, www.henneckehunts.com needed to be updated badly and the company that designed it had gone out of business. We captured his website for him and within a week we had it updated and working on our servers.

But suddenly Kevin started noticing that his competition was beginning to overtake him in the Google search results. Looking at the number of available seats on his Nebraska Spring Snow Goose Hunting tours he was beginning to realize something was not right. He checked into it and found that his site, which had been ranked #1 or #2 in Google, was now in 9th place.

Today Kevin came in to see what we could accomplish in three short weeks. In 4 weeks, everyone who is booking a Nebraska Goose Hunting Tour tour will have booked one already, so it would be too late for any Google results to help then. Kevin needed us to get him some website traffic that would convert into sales and he needed it fast.


What Kevin really needed was a completely redesigned website. His current website was designed to be optimized for the search engines that were around in the late 1990s. Things have gotten a lot more complicated since then as the search engines like Google and Yahoo have become smarter about how they rank websites.

The trouble was that Kevin did not have time for us to develop a new website. He needed results from his current site in a matter of days. There was not much to work with, but we developed a plan that cost him $30 that should get some short term results. We explained to him that the results from this would be fast, and temporary, but they might get the job done for a three week spurt.

The plan we put in place includes a lot of basic SEO work, the reservation of some different domains, and a lot of search engine key word research, but I will keep you posted on the results. Right now, if you enter "Nebraska Snow Goose Hunting" in Google, Kevin's website is ranked #9. We are going to attempt a short term online marketing burst that could propel his site to the number 1 or number 2 spot within days. This is a great case study for our SEO services, so stay tuned and you will see exactly what we can do!

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I came home last Tuesday at 8:30 after a long day of fixing PCs and closing website deals and prepared myself to switch gears and give my wife a baby break. As usual, she tells me "you will never believe what Jake did today!" turns out he said Da Da again. I had never actually heard him, but almost everyone else in our family had.


That night he looked right at me and said Da Duh. In that one instant my entire day melted away and it was so nice to be home. Jacob is almost 6 months old now, and he is one heck of a good kid. It really says something when people with toddlers come up to my wife at the grocery store and ask how she gets the baby to be so good.

I am truly blessed to have a happy and healthy family. Sometimes its the little things that help you put life in perspective, and this was one of those things.

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Windows Vista will be released today at 12:00 AM (or would that be tomorrow?) and while there will actually be people waiting in line at the box stores for its release, Schrock Innovations recommends you let the pioneers take the arrows on this one and wait until March to install the new operating system on you computer.

HP is sponsoring a Microsoft launch party tonight at many of the local box stores (two location in Lincoln and three in Omaha) to celebrate the release of Microsoft's new computer operating system, Windows Vista. In all sincerity, I do not expect any major problems with Vista. With that said, I DO expect some compatibility problems that should slow down any serious computer user. Windows Vista has a few new tricks in its bag that could create some headaches for the business or serious home user who installs the new O/S on a primary computer.

Windows Vista has three big changes that some people have expressed concern over. The first is the new (and untested in the real world) networking structure contained in Vista. Windows has relied on the same base code for networking PCs since Windows 3.1 for Workgroups. Vista tosses this battle hardened technology out the window (no pun intended) entirely and replaces it with new and supposedly more secure code. While this new code may work perfectly, many network administrators are understandably nervous about pinning their careers as IT professionals on the new Vista code. Many people are holding their breath on this move.

Secondly, Windows Vista handles permissions entirely differently than Windows XP does. For example, in Windows XP being logged in as an administrator gives a user certain permissions that are universal to any actions undertaken while logged in as an administrator. For example, you can install a new program while logged in as an administrator and Windows XP grants that program global permission to do things.

In Windows Vista, programs must obtain permission levels based on the code within the program. Credentials must be requested by the program and granted by the Vista operating system based on the sensitivity of the activities undertaken by the program. This is designed to help prevent spyware and other nasty things from taking root in a system, but could also render programs that assumed they would have proper permissions obsolete when Vista rejects them as insecure (old versions of Norton Antivirus for example).

Lastly, Windows Vista is MUCH more sensitive to faulty memory than Windows XP is. Each time Windows XP boots, all Windows components are loaded to the same place in memory. This makes XP an easy mark for viruses like network worms and spyware infections. To combat this, Windows Vista successfully implements a new security technique that Microsoft failed to successfully integrate into Windows XP Service Pack 2 despite significant efforts.

Each time Vista boots, it loads its critical processes to different RAM memory addresses. The result is transparent to the user, but creates a much more secure computing environment. The drawback is that if your perfectly functional Windows XP computer has a stick of RAM with a slight flaw in a little-used portion of memory, upgrading to Windows Vista could make that flaw painfully obvious. Further, because critical processes are loaded into random memory locations, a problem that occurs for you one time may never occur in the service center for a repair technician.

Vista certainly uses more system resources than XP does, and it may take a few months for people to get used to the new look and terminology. While the technicians at Schrock Innovatios are already loading Vista on our personal and work computers, we do have one request: Keep your heads down for now until we sound the all clear.

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Windstream has announced that they will be updating the minimum system requirements for a PC to connect to DSL or DSL lite. Now you must meet the following minimum system requirements to receive support on connection problems from Windstream:

  • Windows 2000, XP, or Vista
  • 300 MHz or Faster Processor
  • 128 MB of RAM Memory
  • 100 MB of Available Hard Disk Space

These requirements are still considered VERY low, especially when new PCs are coming with multiple processors and Gigabytes of memory these days. The more important thing to know about through this transition at Windstream is that they are releasing new connection management software that will be compatible with Windows Vista.

The current version of the Windstream connection software is not compatible with Vista, and the company will not have an updated version of the software available until March 2007. This is a prime example of why we recommend users wait at least one month before upgrading to Vista from XP. This will allow companies like Windstream to catch back up with software that has been properly tested and patched for Vista.

Windstream has said that they will be including paper instructions with the outdated CDs that will be shipped throughout February. These instructions will help Vista users connect without the assistance of the connection management software.

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Last Saturday we received a call in our Lincoln Service Center from a person who was not a Schrock customer. This person was standing at a big box store's computer repair center waiting for the technicians to put her computer back together.

She was having problems getting a picture on her monitor, so she took it back to them for a repair since she had purchased the computer there a couple years ago. After waiting several hours for a diagnosis, the box store technician told her that her Norton Personal Firewall was blocking her monitor from displaying a picture.

While she did not know too much about computer troubleshooting, she thought this diagnosis sounded strange. So she called us and asked Blaze if this diagnosis could possibly be correct.

Sometimes its hard not to laugh at the ridiculous things that come out of this particular bog-box repair center. Once we even had one of their technicians bring his personal computer in to us for a repair. But this diagnosis really took the cake.

Blaze explained that there is no possible way a software firewall could block her monitor from displaying images. He told her she is most likely having problems with a video card or a monitor. She asked for directions to our service center and thanked Blaze for his help.

Who knows if we will see her in her or not, but I think it is a pretty safe bet that she will not be heading back into that big box store repair center again. People need a computer repair center they can trust to accurately diagnose a problem and provide accurate repair advice and pricing. Everyone makes a mistake now and then, but to make up answers as you go along is inexcusable - especially for a company that considers themselves a top-notch computer repair and service player.

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We have posted the latest Compute This radio program on the Schrock Innovations Website.

This week we spent the majority of the program discussing the new Microsoft operating system, Windows Vista. There were not too many callers this week, and we covered a lot of ground. As usual we tried to keep the techie language to a minimum and the English language to a maximum.

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Windows Vista is scheduled to be released in just a few days. Many of my customers have been asking if they should upgrade when it is released and if so, what they should expect.

I have installed Vista a few times in the past couple months, and I have been doing some significant reading on Vista's ups and downs. As a rule, I recommend that my customers wait until March to look at installing Vista on an existing PC. This allows Microsoft, as well as the manufacturers of various hardware components, to discover unexpected issues and release patches to resolve them before you are in the thick of the problem.

If you feel you MUST install Vista as soon as it is available, read these tips and hints to ensure you have as smooth of an experience as possible.

  1. Run the Vista System Compatibility Check Before You Buy Anything
  2. Many hardware components and software applications that run perfectly under Windows XP will not function as designed in Windows Vista. To help you test your PC's ability to run Vista, Microsoft has created a compatibility testing tool that is available from their website at no cost. You can download the windows Vista Upgrade Advisor at http://www.microsoft.com/windowsvista/getready/upgradeadvisor/default.mspx. Once installed, it will tell you if any of your equipment or applications are know to be incompatible with Vista, as well as which version of Vista would be best for your PC.

  3. Before You Install Vista on a Notebook, Make Sure Your Battery Works PERFECTLY
  4. Bloggers on the Internet have reported that Windows Vista can cut your notebook computer's battery life by as much as 50% while using it for multimedia activities like listening to music or watching a movie. Those using notebook computers or laptops that currently do not do well on battery might want to think twice before installing Vista.

  5. Things You Should Know About Dual Booting Between Vista and XP
  6. The technically minded among us may consider installing Windows XP and windows Vista on the same computer and dual booting between operating systems just in case Vista is a total disaster after installation. While this is a perfectly viable way to hedge your bet during an operating system upgrade, you need to install Vista a certain way to make the dual boot work properly. After XP is installed and working, boot the computer from the Vista DVD and install Vista. If you try to install Vista by running the installer from within Windows XP, your dual boot will not work. Also you should know that each time you boot into XP with your dual boot system your system restore points in vista will be deleted, and each time you boot into Vista your XP restore points will be zapped.

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Two of my customers in the past few days have heard a rumor that AOL is discontinuing its dial up and high-speed Internet services. As many of you know, I strongly dislike AOL, but for the sake of truth, I decided to call them and find out the real story behind the rumors.

I called AOL and spoke with Moiz Khan in Bangalore, India. He told me that while there WILL be changes to AOL's services, these changes will not include an elimination of their dial-up services.

He explained to me that AOL is making some significant changes however. Those AOL customers who signed up for AOL Broadband before AOL merged with Time Warner will see the discounted plans they signed up under disappear slowly. Over time, these subscribers will be folded into Time Warner's AOL service at the current AOL prices.

AOL Dial-up customers or AOL customers who have signed up through a third-party provider like Time Warner will see no changes to their Internet service. However new subscribers will have some decisions to make. AOL is splitting their services into two tiers - AOL Free and AOL Premium.

AOL Free subscribers do not have to pay for AOL services, and receive a free email address, access to AOL's news and advertising products and offers, as well as access to AOL's free Mcafee Security Suite and Anti-Spyware products (as many of you know, on a bad day I would rather have a poke in the eye with a sharp stick than subject my PC to AOL's Spy Zapper software).

AOL Premium users will pay for their AOL service and will receive all of the benefits AOL Free members enjoy, as well as support services from AOL staff and access to AOL's chat rooms.

In my opinion, my customers would be much better off using a standard Internet Service Provider rather that subscribing to AOL. However if you enjoy AOL's online community, the premium version of AOL offers the best way for you to stay connected to your AOL buddies in real-time.

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 Thor Schrock