Thor Schrock

If you follow my Tweets you might know about a project I am working on called topITship.com.

Schrock Innovations does a great job breaking technology down for our customers and clients into understandable and practical servings.  One of the reasons Schrock has been so successful is that its somewhat rare to find a tech company that can do that.

What is topITshop.com?

The idea behind topITshop is to serve the other side of the equation - other IT shops.

The website will feature video reviews that you can't find anywhere else (not even cNet), informative articles about how to conduct business more efficiently, as well as marketing advice and proven-effective techniques for building a sustainable business.

Every year thousands of IT professionals ditch their employers to venture out on their own, and unfortunately most of them will fail.  They typically fail because the owner is a technician, not a businessman.

When the new venture is created, the entrepreneur fails to realize that the skill set required to be a good technician is completely different than the skill set needed to build an effective revenue model and execute it.

topITshop.com is designed to help tech entrepreneurs and their employees bend the learning curve, survive the initial volatile start-up years, and prosper in an ethical way.

When Will it Launch?

We have the website designed, and have released it to our coders this week.  I am anticipating a November / December launch, but there are a lot of loose ends that need to be wrapped up before that can happen.

You can keep up on the latest topITshop.com news by following the project's Twitter updates.

Some of the content for the website includes:

• A Weekly Podcast Called "Computer Repair Business Weekly"
• Video Reviews of Components you will actually order (not cool stuff you can't sell)
• Marketing Advice Articles
• Guest Contributors
• ID10T Stories (shop owners you know that we all have these)
• Tips on Refining Your Business Practices

Want to Be a Part?

If you are involved in the IT industry and believe you have content that would be valuable to others in the industry, we might be interested in talking with you.

If you are interested in becoming a contributor, email me your information, a description of what you believe you have to contribute, and what you want in return for your contribution.

This website is based on predictable, accurate, high-quality content, so make sure you bring your A-game!